22: Communication: Overcoming Fake Talk & Enrollment to Get the Support You Want - with guest John Stoker
Communication is the key to building relationships both at home and at the office. Author John Stoker talks about Overcoming Fake Talk and have REAL conversations. Host Michelle McCullough also talks about how to enroll your spouse, children, employees and other in your business goals and dreams so that you get the support you want as an entrepreneur.
21: Automated Marketing
Have you ever wanted marketing to be easier. Learn some great tips for simple systems and schedules you can use to be more successful with social media and your marketing strategy as a whole. Guest Mia Davies and host Michelle McCullough share valuable tips for getting more bang for your buck and more mileage for your minute.
20: Next Level Marketing Through Content & Events
Take your marketing efforts to the next level. In this show, Michelle interviews two guests on next level marketing techniques. First up, copywriter Melanie Donahoo talks about how to master copy on your site and in marketing materials. She also shares how to be a master content curator that drives website traffic. Michelle's second guest, Gerald Rogers talks about how to use events, teleseminars and webinars to fill your pipeline. He also shares how to market events and full seats for sold out events. You don't want to miss this show.
19: The New Rules of Marketing & PR with David Meerman Scott
International bestselling author and speaker, David Meerman Scott talks about The New Rules of Marketing and PR. Scott talks about the importance of defining your Buyer Persona, the appropriate times to use traditional media, how to make a splash online, how to make content a big piece of your marketing plan and how to use social media so you don't annoy your followers.
18: Overcoming Adversity - Reach Your Tower with Kyle Johnson
Despite our best efforts, challenges come. Join host Michelle McCullough and her guest, Kyle Johnson as they discuss how to turn trials into triumphs. You'll also hear Kyle Johnson's amazing story. He was in a tragic long boarding accident and his parents were told he would have a 5% chance of living, and even at that 5% chance, he would likely never communicate. Hear how he beat the odds and what he's doing with his second chance.
17: Share Your Story & Birth Your Book with guest Linda Siversten
It's time to get your message and expertise out in bigger ways! Whether you are a speaker or a coach AND even if you sell a product or have a retail location, content is a powerful way to establish your expertise and position you as a leader in your industry. You'll learn the 6 ways to share your message in bigger ways and you'll also hear how the Book Mama, Linda Sivertsen, helps aspiring authors write, publish and market your book. Linda shares the 3 biggest mistakes new authors make and also gives great tips to set yourself up to succeed as a writer.
16: Thriving as a Full Time Coach with Sean Smith
With so many coaches going broke, I invited Coach Sean Smith to come on the air and share with us how to build a thriving practice. In this show he shares the 3 main reasons why coaches are broke and his 11 step marketing system to build your pipeline and your paychecks.
15: Comfort for The Troubled Heart
Show host Michelle McCullough shares four strategies for dealing with the tragedies and trials in the world as well as within the walls of our own homes and hearts. Each of us struggle with our own challenges be it economical, physical, spiritual, emotional and in our relationships with others. This show is designed to bring hope in times of despair and to ensure that "the Darkness Never Overshadows the Light".
14: Save My Startup! Tips for Small Business Owners
Serial entrepreneurs Cydni Tetro (Grow America) and Michelle McCullough (Startup Princess discuss the frequently asked questions of small Business owners. Everything from choosing the right funding option, how to build the support system you need, how to define your product, create a powerful marketing mix, how to live the entrepreneur dream and more!
13: Content Marketing Strategies with Anne Handley
In the digital Information Age content is King. Making content an important part of your marketing strategy is key. Join Make It Happen. radio show host Michelle McCullough and content marketing expert Ann Handley Chief Content Officer at Marketing Profs (and author of the book Content Rules) talk about how to create, master and distribute content for maximum results.
12: Press, Media & Marketing with PR Expert Peter Shankman
EVERY company wishes for more press attention. In this interview with PR & Marketing expert Peter Shankman. On this show, Peter and host Michelle McCullough talk about how to improve your companies image, how to use Social Media for marketing and how to create media and marketing campaigns that matter. We also talk about Shankman's new book, "Nice Companies Finish First" and the new world of leadership.
11: Women, Wealth, & Success with Kasavi Kumar and Lisa Cash Hanson
This show is all about getting real with women on wealth and success. We talk about time management, overcoming fear, how to master media attention, and how to do it all. We chat with life coach Vasavi Kumar and power Momprenuer Mogul Lisa Cash Hanson about how to stop talking about success as an entrepreneur and how to BE a successful entrepreneur and Make It Happen.
10: The Power of Starting Something Stupid with Richie & Natalie Norton
Ever had a crazy idea and were too scared to act on it? Learn the same tips that JK Rowling, Oprah and Jeff Bezos used to overcome fear and the criticism of others to start something crazy successful. You'll also learn the POWER in your "Why". Show host Michelle McCullough and bestselling authors of "The Power of Stupid" Richie Norton and Natalie Norton as they share amazing insights into entrepreneurship, goals and dream achievement.
9: Pay Per Click Advertising Success Tips with Robert Brady
In this show, Pay Per Click Expert Robert Brady of Trafficado.com talks with show host Michelle McCullough and shares success tips for small businesses and entrepreneurs who want to manage profitable Pay Per Click Campaigns. Michelle and Brady also discuss the importance of when to choose promoting a sale vs. generating leads. Brady also shares common mistakes to avoid and also addresses why testing and metrics are so valuable in this form of advertising. In the final segment, Brady talks about the benefits of Facebook ads and how advertise based on your avatar.
8: The Truth About Goals
Show Host Michelle McCullough shares the three main reasons why your goals lose steam. Then she shares how to tackle those big hairy audacious goals so that you can set yourself up to succeed. Michelle also addresses how to work your goals into your week so that you can master time and be a high achiever. "Time is the currency for your dreams. Invest it wisely."
7: DIY Social Media vs. When to Hire It Out with Laurie Hurley
If your a small business or solo entrepreneur, managing your company social media shouldn't be a full time job. Listen in as Michelle McCullough and her guest Laurie Hurley, The Social Networking Navigator, talk about how to keep on top of the social media machine and when to hire it out to the experts. Michelle also shares her tip for a thriving company blog.
6: Social Media Business Blueprint
On this show, marketing strategist Michelle McCullough shares the Social Media Business Blueprint. First, you'll learn why people are on social media in the first place, and how your business can tap into this market. Then you'll learn the five ways to grow your following through social media. Then Michelle talks about how blogging can magnify your social media efforts. And finally, you'll learn which posts and status updates are critical and how often it's appropriate to "sell" through social media channels.
5: Grow Your Sales, Your Confidence & Your Paychecks - with Tiffany Peterson
Michelle McCullough and Tiffany Peterson talk about the strategy behind successful sales people and how they increase productivity, feel confident asking for the sale and how to increase your paychecks by showing up to serve. Michelle also discusses question based selling and how to hone your sales message so that you are saying the right things at the right time.
4: Marketing Fundamentals
Marketing is getting the right messages to the right masses through the right mediums so you can make money. On this show, Michelle McCullough shares key marketing fundamentals that will help you prepare to position your product or service to the masses. You'll learn about the two different types of marketing messages and how to prepare a strategic marketing campaign that will reach your marketing goals
3: Desire & Business with Danielle LaPorte
"Knowing how you want to feel is the most potent form of clarity you can have." From the author of the Desire Map, Danielle LaPorte. This show is all about giving yourself permission to feel what you want to feel and create what you want to create in Life and Business. You'll also hear HOW (her strategy and focus) Danielle launched a bestselling book and a major project in one year.