12: Press, Media & Marketing with PR Expert Peter Shankman

EVERY company wishes for more press attention. In this interview with PR & Marketing expert Peter Shankman. On this show, Peter and host Michelle McCullough talk about how to improve your companies image, how to use Social Media for marketing and how to create media and marketing campaigns that matter. We also talk about Shankman's new book, "Nice Companies Finish First" and the new world of leadership.