9: Pay Per Click Advertising Success Tips with Robert Brady

In this show, Pay Per Click Expert Robert Brady of Trafficado.com talks with show host Michelle McCullough and shares success tips for small businesses and entrepreneurs who want to manage profitable Pay Per Click Campaigns. Michelle and Brady also discuss the importance of when to choose promoting a sale vs. generating leads. Brady also shares common mistakes to avoid and also addresses why testing and metrics are so valuable in this form of advertising. In the final segment, Brady talks about the benefits of Facebook ads and how advertise based on your avatar.