Are Questions Part of Your Content Marketing?

Questions are a great part of business. Questions help you tailor the sales conversation for better understanding of your client and conversions. Questions help lead the conversation in the right direction.
Questions are also a valuable part of your marketing.
Use your most frequently asked questions for blog posts, videos and content for your social media.
Use questions to “give your audience the microphone” and create a sense of community on your social media channels. (Interaction is also good for the algorithms.) It creates a great sense of connection between your business and your audience.
Use questions when you speak. Asking questions can increase audience interaction and connection to you as a speaker.
How do you use questions in your business?

10 Lessons Businesses and Peak Performers Can Learn From Greatest Showman (VIDEO)

KSL Browser 5.0 TV Segment

Today for my monthly segment on KSL Browser 5.0 I got to share 3 of my favorite business takeaways from the box office hit The Greatest Showman.
This segment was a lot of fun and there are some great tips and ideas here.
On the segment I share that I’ve made my list of almost 45 (and growing) takeaways. Today I’m going to share 7 more (in no particular order).
From the Video
1. Pivot & Innovate
2. “We Don’t Need A Building”
3. “Here Right In Front of You”
Bonus Takeaways:
4. From the scene in the bar with Jackman and Efron, “Comfort is the enemy of progress.” Juicy, right? Are you comfortable or are you growing? In what ways can you step away from fear and take action for greater success and performance?
5. Publicity is still the lifeblood of Business but today the PR for your business, brand or product exists beyond the newspaper and the limitation of others opinions. How can you get the media to talk about your business?  How can you use your own social media and online platforms to steer the conversation.
6. This isn’t discussed, but at the end, we see this great quote from PT Barnum. How do you or your business make others happy? How do you solve problems for your ideal customer.  “The noblest art is that of making others happy.”
7. Business or Success doesn’t fill any holes. Barnum, like many entrepreneurs (including myself at times), look to the lights and the glitter to fill something inside of us. I have learned, as Barnum’s character does, that success doesn’t fill holes of loneliness, lack, feeling like enough. And continuing to chase it can often make those holes bigger.
8. Don’t cut corners. I love Barnum’s commitment to quality costumes, good signs and marketing, etc. This is one of the biggest mistakes I see startups make, they cut corners to save a buck and do things halfway. As a result, their brand is only half developed and their bottom line, bottoms out. Sure, there are ways you can bootstrap your business, but don’t sacrifice quality.
9. “Dreaming with your eyes wide open” I love this line in the song “Come Alive”.  The double meaning here is awesome. “Dream while you’re awake,” my friend Clint Pulver says. And this line is directly in alignment with letting you dream in life and it just at night. Have your million dreams. But I also love Dream with your eyes wide open.
SEE the risks and evaluate.
SEE the future.
SEE what’s coming.
☝️ this is the way to expand your success.
10. Partner with RIGHT People. Barnum hand picked his performers for the right Show. He also picked a business partner that could fill a hole he needed. As you hire and grow, build your team with people who compliment your strengths by bringing their strengths to the table.
Stay tuned for more of my favorite takeaways, and share some of YOUR favorites!
Make It Happen!
Michelle

Only a few things I’ve learned in 2017

What Have You Learned?

I have learned to allow my body more time to rest and heal than I think I need. I have learned to rely on my support team in bigger ways. I have learned that it’s never wrong to put my family first. I have learned that when my priorities are right I make more money than the hustle. I have learned that it’s not about the money. I have learned that the new things we think will solve our problems won’t. It’s not about finding something new, it’s about realizing the classics and the true. I have learned that my self-confidence cannot be based on what others think about me, want me to be or about what size I am. I’ve learned to be a little more and do a little less. I’ve learned about patience. I’ve learned that people grow and change and there’s still a core to love with them. I’ve learned that my kids are my bucket list. I’ve learned how to consume the news in a way that helps me live in knowledge but not fear. I’ve learned to spend more time with the Lord in his word and with the words of the prophets (and that I still have more to learn). I’ve learned that I’m still doing some things because I think I should instead because it’s something I want to do. I’ve learned that I was too busy and next year will be different. I’ve also learned that my life is awesome, my kids are awesome and love truly is the answer to everything.
What have you learned?

Three Gifts To Give Your Business This Year

KSL Browser 5.0 TV Segment

It’s that time of year for gifts and presents for family and friends, but it’s also the time of year for businesses to make any last minute purchases for tax purposes.

In this segment I share three gifts you can give your business this season, that are also tax write offs. 🎉

And here are some behind the scenes pics of being in the KSL studio.

5th Annual Marketing Blueprint Workshop in the Books

Sometimes time is amazing to me. I spent many months putting this event together, and just like that it is over. After five years I’m still wondering why people show up, but at the same time I’m so super jazzed about the content and the marketing planning and I am thrilled people continue to come and show up. Many attendees are even repeat guests who enjoy using this time to get their annual planning complete.
 It’s hard for me to put into words what this today experience is like, so I’m going to let this year‘s attendees share their thoughts with you:

Michelle’s knowledge and expertise is so content, rich, and goes so deep. Her research and preparation for this event and the specific needs of those attending is evident. In terms of cost-to-benefit ration, my benefit far out weighed my cost. High value content!

-Christi Reed, Charmed Spaces

So many great ideas! I want to do them all! Exceeded expectations! Mega Value!

-Pamela Nebeker, Nebtek

Some good insight on what will and won’t work for our business. I would recommend the price for any beginner who wants to learn about marketing.

-Lance Tarver, Nebtek

The marketing blueprint breaks down marketing into bite size pieces while creating an amazing overall strategy. I am no longer scared of marketing, and now marketing my business will be a fun challenge! Fantastic value!

-Nathalie Bowman

Michelle- She’s dynamic, lovely, intelligent, brilliant, gorgeous, added value, fun, hilarious, GREAT! Perfect price!

-Paige Sornesen, Fashion and Oils

Slides and workbook compliment powerpoint. Informational and strategy packed! A jump start for me to plan and prioritize my strategy. So worth it! Value added!

-Jodi Robinson, The Living Room/ Life Devoted

What didn’t I like?! I love the workbook. I love the specific examples and ways to implement everything

to work together and flow. I like how she suggested specific strategies for specific businesses.

-Nickie Graybill, Nickie Graybill Design & Photography

Know who you want to market to and where they play. Awesome! 100%

-MaryAnne Adams, NorthStar Principles

It was perfect for me. I know my business, but really didn’t know how to get people to know me. Ticket <<< Value! 100X

-Chrissa Peterses, 8 Ways Health and Nutrition

I love the way you present this to get me excited to get my marketing in place and set up my next year and strategies. Fantastic content- High Value

-Kris Barney, All Things Possible Inc

It’s organized and easy to follow. It is beyond worth every penny + more

-Andrea Christiansen, Stewart Palmer + Empowered Studios

I learned a ton about social media & how my org can best utilize it. We are pretty to averse to social media but I am seeing safe ways we can benefit with limited liability. Very worthwhile. Small group training was useful. Able to ask questions.

-Krissy Jordan, Integrated Medical Evaluations

Even though it was a fire hose of information, I now know what I need to be implementing for the coming year – determining my customer, message, blog ideas, the taking it to social media. Excellent!

-Carolyn Blosil

The calendar! And the updates on social media platforms! Excellent!

-Holly Richardson

What was really helpful for me was the examples you use and when you would walk us through the process. The values was worth so much!!

-Rebecca Haughey, Stewart Palmer Salon Spa

I am excited for marketing next year and feel like I have a clear strategy for what to do, who should do it and how to fit it into my calendar.

-Erin Mathie, Business Made Simple

 

What is the Meaning of Life?

Insights inspired by Kelly Clarkson's New Album "Meaning of Life"

I was honored to be selected by Atlantic Records & The Mom It Forward Influencer Network to be a blogger for the Kelly Clarkson Meaning Of Life Campaign. I was given a digital copy to listen to and I am being compensated for this post. All of the opinions stated herein are mine and mine alone, but rest assured, the only reason I agreed to be part of this, is because I love Kelly Clarkson and I felt it was an honor to be included in this cause. With that, I hope you’ll keep reading.

My dad passed away in 2003.  I miss him everyday, but he left a legacy for me and my family that we will always remember.  Whenever he saw us, he asked: “What’s the meaning of life?”

He was known for it far and wide.  Aunts, uncles, nieces and nephews remember being asked at every family gathering. Friends remember insightful conversations that began with my father asking this question.  It was a common theme at his memorial service.  Many family members and friends came up to me at the service and expressed how this question, and my father, shaped their life. He didn’t just share it with friends and family, he’d ask strangers on the street and fellow shoppers in the grocery store line.  It was both awesome and awful at the same time.  😉

Meaning of Life - Kelly ClarksonPerhaps that history explains why I was specifically drawn to Kelly Clarkson’s new album Meaning of Life.  I’ve been a Kelly Clarkson fan since she walked into see the judges on American Idol.  She’s kept my attention for over a decade with her powerful voice and the passion that she puts into her craft.  On the last season of American Idol when she sang “Piece by Piece” live on stage she was overcome with emotion.  I cried then, just as I cry now every time it comes on the radio.  Her ability to raise emotions in her listeners is her gift.  Over the years I have felt with her heart broken, independent, deep love and confidence.  She has a gift.

Meaning of Life is fun and new, with the same Kelly Clarkson we have loved forever.  Her voice is perfect and full, her songs and lyrics are meaningful, witty and deep.  She has the same alternative, pop-rock feel but this time she’s added a flare of Hip Hop mixed with the occasional power ballad (my fave!)

The song Love So Soft (the album’s single) is fun and peppy.  It’s got a catchy tune and I find myself singing it long after the song has turned on the radio.

Meaning of Life is more about love than my father’s deep questions, but I love how she reminds us about relationships that change us.

I love the power ballads Cruel and Would You Call That Love.

 

But honestly, my favorite part of this album is that when I put #meaningoflife in social media, she has her own emoji that comes up.  My social media heart soars right along with her music.

So, perhaps you need a gift for yourself this holiday season, or perhaps you can give this as a gift, but whatever you do, listen to a little Kelly…

And perhaps imagine if you met my dad at the grocery story.  How would you answer his earnest question, ‘What’s the meaning of life?’

Check out the video I made about Kelly Clarkson’s Meaning of Life album here.

For more information about the album, to listen to sample songs and more go here: https://atlantic.lnk.to/MeaningoflifeMb

Check out the Love So Soft Music Video here:

Jimmy Fallon – Race Through New York

And Race Through LIFE - A Universal Orlando Resort Revelation

Have you been to Universal Orlando Resort this year? They just unveiled the new Jimmy Fallon Race Through New York ride and it was my fave.

But let me back up…

Some people cried the day Jay Leno turned the reigns of The Tonight Show over to Jimmy Fallon.  I, too, was skeptical.  I had heard of him but I wasn’t a SNL superfan.

I quickly turned and became an avid fan.  We record every Tonight Show and while we don’t watch every show, I watched the Billy Joel do-whop the day it happened.  I shared when he did a sketch with my favorites on Full House.

There’s no question he’s skilled at sketch writing and comic delivery.

There’s no question he does an excellent job interviewing even the toughest of guests.

There’s no question he has a brilliant way of making himself and other celebrities feel “real”.  When Fallon and Cameron Diaz took photobomb pictures on top of the Empire State Building…I smiled from ear to ear.

But do you know what I like best about Jimmy Fallon? That he has the best job on the earth, and he knows it.  Not out of pride and I’m-better-than-you way.  It’s a humble, I’m-the-luckiest-kid-on-the-block way and he works every day to be the best.  THAT’s why I like watching him.  It’s a humble pride I wish every celebrity would possess.

I will always think he has the coolest show on television and I dream of one day sitting on his couch talking about my book or breaking eggs over my head and pinching myself at the same time.

I know he’s not perfect, and I know he knows he’s not perfect.

What a great way to live! I know we can’t all be Jimmy Fallon’s and we can’t all be late night TV hosts.  But what if we all took the same approach to what we do and infuse the world with more humble pride?  Sometimes we give pride a bad wrap, but there’s an element of it that’s worthy and noble.  I even dedicate a chapter in my book to the good kind of “Pride” and confidence we all need to do life.

Maybe with all that backstory it explains while I love the ride.  Here’s my honest testimonial of Jimmy Fallon’s Race Through New York:

Jimmy Fallon was my favorite ride this year at Universal Orlando Resort. I’m a total Harry Potter person and love the Wizarding World of Harry Potter but Jimmy Fallon’s Race Through New York was my fave this year. My expectations were high and yet totally exceeded. Everything from the behind the scenes feel, the walk through NBC Studios, the Entertainment while you wait, and the ride itself. I loved the unexpected turns and things flying at me. Makes me need a real trip to New York to see the Jimmy Fallon Show. My kids still quote lines from “Sara”. “S-A-R-A with no H because H’a are eww”. Later on in my trip my favorite part of the afternoon parade was that Hashtag the Panda watched from the 3rd Floor. Well done Universal!

Truthfully, It would have been better if they let me down.  That Jimmy Fallon needed to be knocked off the pedestal I created for him (I’m KIDDING).

Race to Universal Orlando Resort and RACE to Jimmy Fallon’s Race Through New York.

As much as I loved getting hit in the face with Pizza and talking with Sara about puppies, the next stop for me, the ACTUAL New York City and the ACTUAL Jimmy Fallon in Real Life.

24058843_10214867287545812_4524932210068381031_n