51: Creating Your Own Monster Loyalty with Jackie Huba

How do you grow your business and keep your current customers? By focusing on your One Percenters, the small uber-loyal customers who love you and evangelize you to everyone they know. This is the strategy that Lady Gaga is using to be around for the next 25 years and one that works for small and large businesses alike. Learn key customer loyalty tactics from Jackie Huba, author of "Monster Loyalty". Then Host Michelle McCullough shares how similar tactics can strengthen your personal relationships. Being people centric in life and business is a key peak performance principle.