26: Writing Your Bestseller In a Weekend with Alicia Dunams

This might sound extreme, but every business owner should right a book. Don't believe me? Listen to this interview with publishing expert Alicia Dunams. She shares why writing a book is good for Search Engine Optimization, how Amazon effects Google ranking and how a book can help you get speaking engagements and media opportunities. We also talk self-publishing, and how to use the content you already have to get finished work.