84: A New Take on Lead Generation Strategies with Amy Walker

Show Description:

As marketing and sales evolve one thing stays the same: Your need for Lead Generation Strategies. In this episode, I invited my friend and Lead Generation Expert Amy Walker to talk about what's work and what's not working. Things have changed...these marketing strategies will change the way you bring in leads, and MAY help you convert better as well.

Hear Amy talk about resilience and embracing change. She ROCKS at this!

Show Notes:

3:40 The State of Marketing in 2021 and Beyond

8:45 "Business is personal but not permanent." - Michelle

13:15 Lead generation strategies need to be agile and innovative.

18:57 How and why you need to diversify your marketing efforts.

24:00 Learn about analytics and consider how you can track to see which strategies work and which one don't.

26:57 Amy and I collaborated on a YouTube video for her channel. Hear the strategy behind it and if you want to see the completed video see the link below.

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Learn more about Amy at http://www.amywalkerconsulting.com

Amy and I also collaborated on a video about using virtual events as a lead generation tool on her YouTube Channel. See our joint video here: https://www.youtube.com/watch?v=zcEZDUc6bYo

Follow me on Instagram here: http://www.instagram.com/speakmichelle