Experiences That Matter

In September I took my son and we went with some family friends to Disneyland. My son saved his money and all four boys on the trip opted to make custom light sabers as their souvenir. They could have bought premade ones for less money - even the same light sabers as Luke Skywalker or Kylo Ren. Celebrity is awesome, but personal connection will always win.

This is a powerful personal reminder and business lesson as well.

Doing something because others are doing it won’t bring your passion to the table.

And in business, people will pay more for a customized experience than a cookie cutter one-size-fits-all package.

My favorite part about travel is the lessons I can learn on the way. Looking at these pictures again put a smile on my face and reminded me two things I needed today:

1. It may be New Years but if I don’t make my goals my way, they’ll never last.

2. This year I’m offering more experiences to clients. It’s easy to have a rate card, and I’m making more money and building deeper relationships by customizing programs - so it’s worth it.