The Marketing Trifecta

I was thrilled to be asked to submit and article to Speaker Magazine, the publication for the National Speakers Association.  I submitted it last year and it was published in the spring.

I get asked all the time what the best marketing outlets are:

Should I be on Facebook?

What magazine would you recommend for my company to advertise in?

Do billboards work?

This is what I call reverse marketing: choosing the medium before you’ve carefully considered your masses (target market) and your messages.

Some messages don’t work on billboards - even if they would be great for your company.

A billion people may be on Facebook, but is that really your target market?

Marketing is getting the right MESSAGES, to the right MASSES, through the right MEDIUMS, so you can make MONEY.

THIS is the marketing trifecta.  Consider your market first, then the messages you want to share and THEN choose your mediums last.  Once you know the first two, the last is pretty easy to figure out.

Happy Marketing!