79: If You’re In Business, You Need To Tell Two Stories

The two most profitable stories in your business are the story that you tell your customers and prospects to get them to buy (marketing) and the story that you tell employees to get them to perform (high performance and productivity). In this minicast I share why these stories should be conversations you’re having “around the conference table” (even if virtually).

79: Minicast - If You're In Business, You Need To Tell Two Stories

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