It’s that time of year for gifts and presents for family and friends, but it’s also the time of year for businesses to make any last minute purchases for tax purposes.
In this segment I share three gifts you can give your business this season, that are also tax write offs.
And here are some behind the scenes pics of being in the KSL studio.
Michelle’s knowledge and expertise is so content, rich, and goes so deep. Her research and preparation for this event and the specific needs of those attending is evident. In terms of cost-to-benefit ration, my benefit far out weighed my cost. High value content!
-Christi Reed, Charmed Spaces
So many great ideas! I want to do them all! Exceeded expectations! Mega Value!
-Pamela Nebeker, Nebtek
Some good insight on what will and won’t work for our business. I would recommend the price for any beginner who wants to learn about marketing.
-Lance Tarver, Nebtek
The marketing blueprint breaks down marketing into bite size pieces while creating an amazing overall strategy. I am no longer scared of marketing, and now marketing my business will be a fun challenge! Fantastic value!
Michelle- She’s dynamic, lovely, intelligent, brilliant, gorgeous, added value, fun, hilarious, GREAT! Perfect price!
-Paige Sornesen, Fashion and Oils
Slides and workbook compliment powerpoint. Informational and strategy packed! A jump start for me to plan and prioritize my strategy. So worth it! Value added!
-Jodi Robinson, The Living Room/ Life Devoted
What didn’t I like?! I love the workbook. I love the specific examples and ways to implement everything
to work together and flow. I like how she suggested specific strategies for specific businesses.
-Nickie Graybill, Nickie Graybill Design & Photography
Know who you want to market to and where they play. Awesome! 100%
-MaryAnne Adams, NorthStar Principles
It was perfect for me. I know my business, but really didn’t know how to get people to know me. Ticket <<< Value! 100X
-Chrissa Peterses, 8 Ways Health and Nutrition
I love the way you present this to get me excited to get my marketing in place and set up my next year and strategies. Fantastic content- High Value
-Kris Barney, All Things Possible Inc
It’s organized and easy to follow. It is beyond worth every penny + more
-Andrea Christiansen, Stewart Palmer + Empowered Studios
I learned a ton about social media & how my org can best utilize it. We are pretty to averse to social media but I am seeing safe ways we can benefit with limited liability. Very worthwhile. Small group training was useful. Able to ask questions.
-Krissy Jordan, Integrated Medical Evaluations
Even though it was a fire hose of information, I now know what I need to be implementing for the coming year – determining my customer, message, blog ideas, the taking it to social media. Excellent!
The calendar! And the updates on social media platforms! Excellent!
What was really helpful for me was the examples you use and when you would walk us through the process. The values was worth so much!!
-Rebecca Haughey, Stewart Palmer Salon Spa
I am excited for marketing next year and feel like I have a clear strategy for what to do, who should do it and how to fit it into my calendar.
-Erin Mathie, Business Made Simple
I was honored to be selected by Atlantic Records & The Mom It Forward Influencer Network to be a blogger for the Kelly Clarkson Meaning Of Life Campaign. I was given a digital copy to listen to and I am being compensated for this post. All of the opinions stated herein are mine and mine alone, but rest assured, the only reason I agreed to be part of this, is because I love Kelly Clarkson and I felt it was an honor to be included in this cause. With that, I hope you’ll keep reading.
My dad passed away in 2003. I miss him everyday, but he left a legacy for me and my family that we will always remember. Whenever he saw us, he asked: “What’s the meaning of life?”
He was known for it far and wide. Aunts, uncles, nieces and nephews remember being asked at every family gathering. Friends remember insightful conversations that began with my father asking this question. It was a common theme at his memorial service. Many family members and friends came up to me at the service and expressed how this question, and my father, shaped their life. He didn’t just share it with friends and family, he’d ask strangers on the street and fellow shoppers in the grocery store line. It was both awesome and awful at the same time. 😉
Perhaps that history explains why I was specifically drawn to Kelly Clarkson’s new album Meaning of Life. I’ve been a Kelly Clarkson fan since she walked into see the judges on American Idol. She’s kept my attention for over a decade with her powerful voice and the passion that she puts into her craft. On the last season of American Idol when she sang “Piece by Piece” live on stage she was overcome with emotion. I cried then, just as I cry now every time it comes on the radio. Her ability to raise emotions in her listeners is her gift. Over the years I have felt with her heart broken, independent, deep love and confidence. She has a gift.
Meaning of Life is fun and new, with the same Kelly Clarkson we have loved forever. Her voice is perfect and full, her songs and lyrics are meaningful, witty and deep. She has the same alternative, pop-rock feel but this time she’s added a flare of Hip Hop mixed with the occasional power ballad (my fave!)
The song Love So Soft (the album’s single) is fun and peppy. It’s got a catchy tune and I find myself singing it long after the song has turned on the radio.
Meaning of Life is more about love than my father’s deep questions, but I love how she reminds us about relationships that change us.
I love the power ballads Cruel and Would You Call That Love.
But honestly, my favorite part of this album is that when I put #meaningoflife in social media, she has her own emoji that comes up. My social media heart soars right along with her music.
So, perhaps you need a gift for yourself this holiday season, or perhaps you can give this as a gift, but whatever you do, listen to a little Kelly…
And perhaps imagine if you met my dad at the grocery story. How would you answer his earnest question, ‘What’s the meaning of life?’
Check out the video I made about Kelly Clarkson’s Meaning of Life album here.
For more information about the album, to listen to sample songs and more go here: https://atlantic.lnk.to/MeaningoflifeMb
Check out the Love So Soft Music Video here:
Yesterday’s topic is one of my favorites: Marketing!
Here are three things that can help your business stand out in 2018
Here are the details for my Marketing Blueprint we talked about at the end:
Join us in our 5th year!
Have you been to Universal Orlando Resort this year? They just unveiled the new Jimmy Fallon Race Through New York ride and it was my fave.
But let me back up…
Some people cried the day Jay Leno turned the reigns of The Tonight Show over to Jimmy Fallon. I, too, was skeptical. I had heard of him but I wasn’t a SNL superfan.
I quickly turned and became an avid fan. We record every Tonight Show and while we don’t watch every show, I watched the Billy Joel do-whop the day it happened. I shared when he did a sketch with my favorites on Full House.
There’s no question he’s skilled at sketch writing and comic delivery.
There’s no question he does an excellent job interviewing even the toughest of guests.
There’s no question he has a brilliant way of making himself and other celebrities feel “real”. When Fallon and Cameron Diaz took photobomb pictures on top of the Empire State Building…I smiled from ear to ear.
But do you know what I like best about Jimmy Fallon? That he has the best job on the earth, and he knows it. Not out of pride and I’m-better-than-you way. It’s a humble, I’m-the-luckiest-kid-on-the-block way and he works every day to be the best. THAT’s why I like watching him. It’s a humble pride I wish every celebrity would possess.
I will always think he has the coolest show on television and I dream of one day sitting on his couch talking about my book or breaking eggs over my head and pinching myself at the same time.
I know he’s not perfect, and I know he knows he’s not perfect.
What a great way to live! I know we can’t all be Jimmy Fallon’s and we can’t all be late night TV hosts. But what if we all took the same approach to what we do and infuse the world with more humble pride? Sometimes we give pride a bad wrap, but there’s an element of it that’s worthy and noble. I even dedicate a chapter in my book to the good kind of “Pride” and confidence we all need to do life.
Maybe with all that backstory it explains while I love the ride. Here’s my honest testimonial of Jimmy Fallon’s Race Through New York:
Jimmy Fallon was my favorite ride this year at Universal Orlando Resort. I’m a total Harry Potter person and love the Wizarding World of Harry Potter but Jimmy Fallon’s Race Through New York was my fave this year. My expectations were high and yet totally exceeded. Everything from the behind the scenes feel, the walk through NBC Studios, the Entertainment while you wait, and the ride itself. I loved the unexpected turns and things flying at me. Makes me need a real trip to New York to see the Jimmy Fallon Show. My kids still quote lines from “Sara”. “S-A-R-A with no H because H’a are eww”. Later on in my trip my favorite part of the afternoon parade was that Hashtag the Panda watched from the 3rd Floor. Well done Universal!
Truthfully, It would have been better if they let me down. That Jimmy Fallon needed to be knocked off the pedestal I created for him (I’m KIDDING).
Race to Universal Orlando Resort and RACE to Jimmy Fallon’s Race Through New York.
As much as I loved getting hit in the face with Pizza and talking with Sara about puppies, the next stop for me, the ACTUAL New York City and the ACTUAL Jimmy Fallon in Real Life.
It’s my favorite time of year. I get to wear sweats and hoodies AND I get to prepare for my annual marketing planning event.
In it’s 5th Year, The Marketing Blueprint Workshop is designed to help you create your 2018 marketing plan in two days. But it’s more than that! Here are the top 5 Reasons you should attend the Marketing Blueprint.
1. Write your marketing plan for 2018 in two days. I’ll walk you through a checklist of structured exercises to help you target the correct market,
define your key marketing messages, set your budget and choose marketing mediums. Repeat attendees will tell you that their favorite part of this event is getting so much done to prep for the new year in a short amount of time.
2. Learn the latest in social media marketing. The social media landscape changes every year, but this year, big changes are in store. We’ll talk about how to make the most of the algorithm changes and how to use social media best in your business.
3. Learn how to make your small business budget get BIG results. Your budget doesn’t have to be huge to make an impact, but I’ll guide you to make the best decisions for your business, and the best bang for your buck.
4. I’m funny. I mean, I don’t want to toot my own horn, but Jana Finch called me the Melissa McCarthy of Marketing. Two days can be hard to get away from work and life, but not only will it be jam packed with valuable info, I’ll make sure you have a good time, too.
5. Learn how I got 20 TV segments in the last year For FREE. I didn’t pay for the spots, but I used my unique formula to reach out to decision makers and now I have two regular segments on the NBC and FOX affiliates in my market. I’ll lay all the cards on the table and show you how to be successful with media!
6. New this year, live and Livestream attendees get a new addition to their workbook: Market Plays. I’m creating 10 ready to go market plays. You plug in your content and decide the reach but you can use my checklist to create a powerful campaign, on demand.
I hope you can join us. Use code SPEAKMICHELLE to save 30% off between now and November 15. And, anyone who purchases this week will also receive my How To Get Noticed By Local & National Media CD as a bonus! ($50 value)