Marketing Playbook

The truth is, “PLAN” is the four letter word for success.

The BIGGEST mistake I see small businesses make is a failure to plan. Too many entrepreneurs are doing what I call “Pin-the-tail-on-the-donkey” marketing. They are blindly trying to hit the mark with their advertising and they are way off course.

I know, I know, marketing planning can be hard. That’s why I took my years of experience in the industry and created a tool that will not only make it easier, but it’ll be a program you will actually USE instead of writing it once and sticking it in a drawer.

[testimonial1 author=”Melissa Bodily”]“Amazing! I found lots of value in implementing marketing strategies to build rapport & relationships with target market.”[/testimonial1]

The Marketing Playbook gives you a place to:

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  • Define your short term and long term marketing messages.
  • Evaluate marketing mediums.
  • Create effective marketing objectives.
  • Generate a full years worth of social media strategy.
  • Brainstorm campaigns to use across multiple mediums AND
  • Tracks your marketing efforts so you can calculate a return on your investment and know which advertising outlets are best for your business.
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[headline_arial_medium_centered color=”#000000″]The Marketing Playbook has 13 tabs/sheets that will easily take you through every aspect of your marketing strategy in a format that is easy-to-use and accessible.[/headline_arial_medium_centered]

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The Marketing Playbook includes:

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  • A printed workbook – 13 sheets so that you can physically see the layout and questions of the marketing playbook.
  • A Data Disc – Two file formats are on the data disk so you can use the format that is best for you and your personal computer. It also has a sample playbook for a client so you can get an idea of how to use the tool.
  • An Audio Disc – I recorded an audio tutorial that walks you through each tab. I share key insights on how to successfully fill out and use each tab. I created this audio to set you up to succeed so that you will avoid common pitfalls in marketing planning and strategy.
[testimonial1 author=”Marlo Anderson, Independent doTERRA Consultant”]“Michelle is very generous. Real training.”[/testimonial1]

Marketing Mastery Full Product

Until this fall, the Marketing Playbook has only been available to my consulting clients that pay me to fill out the playbook on behalf of their company or organization.

Friends and business associates have been begging for an easy-to-use tool.

Instead of giving you a limited version. I’m giving you everything. 

For only $197 $149
until March 31st, 2014.

I want you to succeed. And I want you to ACT, so I’m willing to reward you for it.

That’s why I’m offering incredible bonuses for anyone who purchases by Midnight Mountain Time March 31st, 2014



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BONUSES – Available Until 3.31.14

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Marketing Mastery

  • Marketing Mastery – The Five Keys to Promoting Your Business Brand Or Product a 4 Disc Audio series that helps you master the Masses, Messages, Mediums, MAP and also how to measure your results. A $97 Value
  • How To Get Noticed By Local and National Media a single disc audio training on getting the press that you want! A $20 value.
  • You’ll get the MARKETING TOOL and the MARKETING TRAINING for only $149!

[testimonial1 author=”Melissa Bamfo, The Business Energy Expert”]“This is FANTASTIC. Strategic planning has been
something I’ve been meaning to tackle,
but you made this a pill I can swallow.”[/testimonial1]




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[divider_line_dashed]Insert Your Text Here[/divider_line_dashed] Michelle McCullough

Meet Michelle

In addition to being a serial entrepreneur, Michelle is a sought after business strategist and speaker. She’s the show host for Make It Happen Radio and the creator of “Marketing Mastery” coaching program and self-study system for entrepreneurs.

With over 15 years of marketing experience, she’s worked in every aspect of the industry.  She’s worked at three advertising agencies, a television station, started her own newspaper, and ultimately created her own successful marketing consulting practice in operation for over six years.

Michelle believes you can grow a thriving business without sacrificing a meaningful personal life. The secret lies in planning and time management. Her book, “The Time Blueprint for Entrepreneurs” is an #1 Bestseller.

She’s been featured in numerous media outlets including, UVBQ’s 40 under 40 and is the Managing Director for Startup Princess an international organization for women entrepreneurs, where they have over 260,000 followers on twitter and have been featured by Forbes as one of the top 10 resources for women entrepreneurs. As a mother of two small children she knows there’s no time to mess around. It’s time to Make It Happen.
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Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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