I enjoyed the keynote from facebook and also enjoyed the breakout sessions on all things social media and video.
That conference inspired this month’s segment on KSL!
Here are four tips to using video in your business and specifically as part of your marketing strategy:
Side note, I actually got bumped because of the Kavanaugh hearings and my segment aired the following week. That gave us time for a more formal picture with KSL’s Browser 5.0 team Andrew and Lori!
Are you ready to rock all aspects of your marketing? Join me for my 6th Annual Marketing Blueprint Workshop on November 29 & 30. You will create your marketing strategy for 2019 in 2 days though my live program.
Change is the one constant at work. If you’re a boss, how can you communicate company changes in a way that motivates and improves the company culture? If you’re an employee and you need a raise or a change in your work job description, how can you ask without hurting your position? Enter the four part enrollment process I created to help professionals communicate better when asking for something. In this video I share the four steps to have more positive conversations. (BONUS: this four step process also works with spouses, kids and friends, too!)
For more information about Michelle and booking her to speak go to: http://www.speakmichelle.com Subscribe to hear about new videos when they’re released.
How I Got Into Speaking and Why THIS Video Matters
For a decade I’ve been speaking to groups and audiences on two different tracks: Marketing and Motivation.
My educational and corporate experience background is in marketing. I studied marketing, advertising and public relations in college. I worked at three advertising agencies, a television station, a radio station and I started a newspaper at the college I attended. I initially was asked to speak about marketing planning and execution, and I started to create products and programs to support this side of my business. Social media came along and I was an early adopter and I created speeches and programs to help businesses through what I called The Social Media Blueprint. I loved being part of this conversation and this industry that is every growing and ever innovating.
I was speaking while running 3 different businesses with two young kids at home. People started asking me, “Michelle, HOW do you do it all?”
Enter the second kind of speaking I do on a regular basis: motivation and peak performance. I’ve always loved conversations around productivity and goals. I was speaking at women’s groups and on panels about life balance and success. Companies invited me to talk to their teams about getting more done, being more effective and how to truly love what they do. That’s when my book, “The Make It Happen Blueprint” was born.
This TEDx is the answer to “What’s next for you, Michelle?”
Peak performance, success and productivity will always be a part of my business…but Happiness, and The HappyIST are my focus moving forward. Businesses, non-profits AND individuals are effected by the levels of happiness of their employees. In fact, the culture of your organization is not just shaped by your mission, but the people who embody that mission.
Life can be challenging and everyone has their own unique challenges to face, in addition to providing for themselves and their families. That’s why this conversation is so important to businesses as well as individuals.
I wish I had a 60 minutes to share more thoughts, and in the coming days and weeks, I will.
For now, I hope you’ll watch this 10 minute video. I was honored to be selected for TEDxRiverton. Enjoy!
Today for my monthly segment on KSL Browser 5.0 I got to share 3 of my favorite business takeaways from the box office hit The Greatest Showman.
This segment was a lot of fun and there are some great tips and ideas here.
On the segment I share that I’ve made my list of almost 45 (and growing) takeaways. Today I’m going to share 7 more (in no particular order).
From the Video
1. Pivot & Innovate
2. “We Don’t Need A Building”
3. “Here Right In Front of You”
4. From the scene in the bar with Jackman and Efron, “Comfort is the enemy of progress.” Juicy, right? Are you comfortable or are you growing? In what ways can you step away from fear and take action for greater success and performance?
5. Publicity is still the lifeblood of Business but today the PR for your business, brand or product exists beyond the newspaper and the limitation of others opinions. How can you get the media to talk about your business? How can you use your own social media and online platforms to steer the conversation.
6. This isn’t discussed, but at the end, we see this great quote from PT Barnum. How do you or your business make others happy? How do you solve problems for your ideal customer. “The noblest art is that of making others happy.”
7. Business or Success doesn’t fill any holes. Barnum, like many entrepreneurs (including myself at times), look to the lights and the glitter to fill something inside of us. I have learned, as Barnum’s character does, that success doesn’t fill holes of loneliness, lack, feeling like enough. And continuing to chase it can often make those holes bigger.
8. Don’t cut corners. I love Barnum’s commitment to quality costumes, good signs and marketing, etc. This is one of the biggest mistakes I see startups make, they cut corners to save a buck and do things halfway. As a result, their brand is only half developed and their bottom line, bottoms out. Sure, there are ways you can bootstrap your business, but don’t sacrifice quality.
9. “Dreaming with your eyes wide open” I love this line in the song “Come Alive”. The double meaning here is awesome. “Dream while you’re awake,” my friend Clint Pulver says. And this line is directly in alignment with letting you dream in life and it just at night. Have your million dreams. But I also love Dream with your eyes wide open.
SEE the risks and evaluate.
SEE the future.
SEE what’s coming.
️ this is the way to expand your success.
10. Partner with RIGHT People. Barnum hand picked his performers for the right Show. He also picked a business partner that could fill a hole he needed. As you hire and grow, build your team with people who compliment your strengths by bringing their strengths to the table.
Stay tuned for more of my favorite takeaways, and share some of YOUR favorites!
As you focus on success, you can fear failure. However, failure can be a great teacher. But some fear failure to the point that they are held back from action and moving forward on what they want most. From personal experience, I missed some key opportunities because I was afraid to fail. And then the regret haunted me and halted me from moving forward in other aspects of my life and business.