Celebrating 20 Years In Business

And other August Milestones

Before this month comes to a close, I want to acknowledge how awesome August is in the life of Michelle. I’m celebrating  FOUR major anniversaries.

FIVE years ago, my first book hit number 1 on the Amazon Bestseller list.

TEN years ago, a number of things happened.  I quit my corporate sales training job, built out my speaking business and expanded my marketing consultancy.  AND I started working with Kelly Anderson at Startup Princess (and got my first social media account). I ran my own agency and promotional products company not the side for years, but this year, with a baby in tow, I went on my own and built partnerships that changed my business and life forever.

FIFTEEN years ago, I married my husband. Good Stuff.

TWENTY years ago, I started my first business, Doodads Promotional Products.  It was 20 years ago this month when I started my entrepreneurial story.  This business isn’t my life’s mission, but it’s run “in the black” every year since it’s inception and it has funded EVERY other of my business ventures.  When I needed to produce and record my first speaking event, I sold more pens, mugs and t-shirts to pay for the production company.  When I needed a new website for a new venture, I sold some folders and CD cases to a long time client.

I don’t promote this business anymore, but I do try to keep existing customers happy and 100% of my business comes from repeat customers or referral each year.  I’m still grateful for this company that practically raised me.  I was 19 when I started it.  Doodads taught me about business to business marketing.  It taught me about tangible marketing and campaigns.  It taught me about systems and hiring help so that I could focus on revenue generating activities.  It taught me about competition and differentiation and that people weren’t just buying a pen, they were buying me.  It taught me about customer service and it taught me about myself. I have said many times, owning a business is the best personal development tool EVER.

So, in these final hours before it’s September, I acknowledge the Augusts of my life.  Without which I would be monumentally different.  Too bad I didn’t do anything incredibly awesome this year so that I could add to this list in five more years for the 5, 10, 15, 20, 25.  LOL

Here’s to August!

Jimmy Fallon – Race Through New York

And Race Through LIFE - A Universal Orlando Resort Revelation

Have you been to Universal Orlando Resort this year? They just unveiled the new Jimmy Fallon Race Through New York ride and it was my fave.

But let me back up…

Some people cried the day Jay Leno turned the reigns of The Tonight Show over to Jimmy Fallon.  I, too, was skeptical.  I had heard of him but I wasn’t a SNL superfan.

I quickly turned and became an avid fan.  We record every Tonight Show and while we don’t watch every show, I watched the Billy Joel do-whop the day it happened.  I shared when he did a sketch with my favorites on Full House.

There’s no question he’s skilled at sketch writing and comic delivery.

There’s no question he does an excellent job interviewing even the toughest of guests.

There’s no question he has a brilliant way of making himself and other celebrities feel “real”.  When Fallon and Cameron Diaz took photobomb pictures on top of the Empire State Building…I smiled from ear to ear.

But do you know what I like best about Jimmy Fallon? That he has the best job on the earth, and he knows it.  Not out of pride and I’m-better-than-you way.  It’s a humble, I’m-the-luckiest-kid-on-the-block way and he works every day to be the best.  THAT’s why I like watching him.  It’s a humble pride I wish every celebrity would possess.

I will always think he has the coolest show on television and I dream of one day sitting on his couch talking about my book or breaking eggs over my head and pinching myself at the same time.

I know he’s not perfect, and I know he knows he’s not perfect.

What a great way to live! I know we can’t all be Jimmy Fallon’s and we can’t all be late night TV hosts.  But what if we all took the same approach to what we do and infuse the world with more humble pride?  Sometimes we give pride a bad wrap, but there’s an element of it that’s worthy and noble.  I even dedicate a chapter in my book to the good kind of “Pride” and confidence we all need to do life.

Maybe with all that backstory it explains while I love the ride.  Here’s my honest testimonial of Jimmy Fallon’s Race Through New York:

Jimmy Fallon was my favorite ride this year at Universal Orlando Resort. I’m a total Harry Potter person and love the Wizarding World of Harry Potter but Jimmy Fallon’s Race Through New York was my fave this year. My expectations were high and yet totally exceeded. Everything from the behind the scenes feel, the walk through NBC Studios, the Entertainment while you wait, and the ride itself. I loved the unexpected turns and things flying at me. Makes me need a real trip to New York to see the Jimmy Fallon Show. My kids still quote lines from “Sara”. “S-A-R-A with no H because H’a are eww”. Later on in my trip my favorite part of the afternoon parade was that Hashtag the Panda watched from the 3rd Floor. Well done Universal!

Truthfully, It would have been better if they let me down.  That Jimmy Fallon needed to be knocked off the pedestal I created for him (I’m KIDDING).

Race to Universal Orlando Resort and RACE to Jimmy Fallon’s Race Through New York.

As much as I loved getting hit in the face with Pizza and talking with Sara about puppies, the next stop for me, the ACTUAL New York City and the ACTUAL Jimmy Fallon in Real Life.

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What to Do If Your Kid is A Cyber Bully (AND How to Prevent Your Kid From Becoming a Bully)

KSL Browser 5.0 TV Segment

October is National Bullying Awareness Month and with a cell phone in the hands of almost every teen, the subject of cyber bullying deserves attention and discussion.

In yesterday’s post we talked about what to do if your kid is getting bullied online.  Today, we’re talking about what to do if your kid is the instigator (AND a few thoughts about how to prevent it from happening in the first place).

What to Do About Cyber Bullying

KSL Browser 5.0 TV Segment

October is National Bullying Awareness Month and with a cell phone in the hands of almost every teen, the subject of cyber bullying deserves attention and discussion.

If your kid is being bullied:

  1. Take it offline – but ACT
    1. Remember the 3 Ds – Document, Discuss, Delete
  2. Make adjustments to schedules and activities.
  3. Make sure they get additional help and support if needed.

Check out our next post for what to do if your kid is the bully and how to prevent your kid from becoming a bully in the future.

Announcing Dates for 4th Annual Marketing Blueprint Workshop

Learn the Latest in Marketing Strategy AND Write Your 2018 Marketing Plan in TWO Strategic Days

I’m excited to announce the dates of the 2017 Marketing Blueprint Workshop

Final details, registration, pricing and location will be coming.  For NOW, save the date!

November 30th & December 1

2018 is coming, is your business ready to grow? The Marketing Blueprint Workshop (in it’s 4th year) is designed to do two things: first, you’ll learn the latest in marketing tactics, and second we’ll walk you through creating your own marketing plan for 2018 in two days.

At this event you’ll ALSO get:
-The Marketing Playbook – the digital marketing planning tool! (A $197 value!)
-10 Ready-to-go Market Plays (New this year!)

At this event you’ll learn:
– How to Balance Traditional & Emerging Marketing Strategies
– The 2/2/15 Social Media Business Blueprint – Updated & Expanded for 2018 (How to effectively marketing your business via social media in 2 hours a year, 2 hours a month and 15 minutes a day! You’ll also learn how we grew our following on twitter to over 320,000 followers!)
– How to Create a Simple yet effective online Content Strategy
– How to TRACK your campaigns so you can evaluate their effectiveness
– Create a Marketing PLAN That will help you GROW Your Sales this year & NEXT

This event was designed to help you create your marketing vision AND give you the tools and resources to create the plan you need to take ACTION on your marketing strategies every day.

Each session will be taught by Michelle McCullough

Michelle McCullough started her first business when she was 19 and currently runs 3 companies including consulting businesses all over the world. She is the author of three books including “The Make It Happen Blueprint”. A seasoned speaker, Michelle teaches success principles and leadership insights that help boost employee engagement and higher performance.

In addition to running her own consulting businesses, Michelle is the managing director for Startup Princess, listed by Forbes as “One of the top 10 resources for Women Entrepreneurs”. She’s worked with top brands like Visa Small Business, UPS Store, AWeber and more. She’s spoken for the Air Force Reserve, Goldman Sachs and Ancestry.com, among others. She’s been featured in entrepreneur.com, in the 40 under 40, Fox TV and has been interviewed for television and radio over 100 times, including Good Morning America and The Today Show. She was recently named in the Top 100 Small Business Influencers with Inc Magazine, Michael Gerber and Grant Cardone. Her own radio show “Make It Happen” has over 1 million downloads.