The Marketing Trifecta

Featured in Speaker Magazine

I was thrilled to be asked to submit and article to Speaker Magazine, the publication for the National Speakers Association.  I submitted it last year and it was published in the spring.
I get asked all the time what the best marketing outlets are:
Should I be on Facebook?
What magazine would you recommend for my company to advertise in?
Do billboards work?
This is what I call reverse marketing: choosing the medium before you’ve carefully considered your masses (target market) and your messages.
Some messages don’t work on billboards – even if they would be great for your company.
A billion people may be on Facebook, but is that really your target market?
Marketing is getting the right MESSAGES, to the right MASSES, through the right MEDIUMS, so you can make MONEY.
THIS is the marketing trifecta.  Consider your market first, then the messages you want to share and THEN choose your mediums last.  Once you know the first two, the last is pretty easy to figure out.
Happy Marketing!

Spreading Joy – The Story of the Pimples and Zits

Mustache Power Productions Video

We’re all contagious. If we’re sick, someone else could it. What are you spreading? In this video I share the story of the pimples and zits (don’t worry it’s not a gross story!) and I also share the whys and hows of spreading joy wherever you go!

What if I hate my job?

Mustache Power Productions Video

In working with professionals and organizations all over the country I have heard one thing that has surprised me (or maybe it shouldn’t).  All types of people that I come in contact with will pull me aside and say, “What if I hate my job?” I’m starting to talk more about this when I consult with the leadership team. In this video I share the two choices you have if your truly hate your job.

If Intentions Are High & Motivation is Low (Ahem, real life….), Listen to This

Podcast Interview on the Lisa Valentine Clark Radio Show

Last week I had the opportunity to be interviewed on the Lisa Valentine Clark show.  Lisa is a dream “on air” and off.  She’s a cool human and it was fun to be in the studio with her and Richie for this segment.

Supercharge Your Goals for Increased Results

KSL Noon News Segment

Is there a goal you want, but your current efforts aren’t helping you get the results you desire? In this KSL segment we are talking about for strategies to supercharge your goals and your results.

Here’s the segment

 

Super Charge Your Goals & Results With 4 Easy Tips.

Q&A with Michelle

According to the Association of Psychological Science, “Feelings of success in the workplace occur to the extent that people see they are able to grow, meet job challenges and by pursuing and attaining goals that are important and meaningful.” Studies also show that simply pursuing goals and interests bring greater levels of happiness and satisfaction – personally and professionally.

Question: Goal setting seems simple, but it’s not always easy, what’s your first tip you would give someone who wants better results?

Michelle: Get out of your head, and tie your goals to physical activities.  Goal setting IS a mental game, but it’s the physical things we do that help us break bad habits and replace them with activities that bring results..  Don’t think about your goals, or type them in your phone WRITE them down.  Physically connecting with your goals is powerful.  Also, it’s not the things we think, it’s the things we DO that make a difference.  Don’t just create a goal, write down what daily, weekly and monthly actions you’ll take to get there.

Question: Do you think it’s better to go it alone or to enlist help?

Michelle: Find someone who will keep you accountable.  Studies show that if you have a good accountability partner you’re 65% more likely to succeed, but don’t just tell someone what you’re up to! Take it one step further, if you have regular accountability meetings you’re 95% more likely to succeed.  Also, not all friends or spouses are good accountability partners.  Someone needs to be supportive with out judgment and also needs to push without judgement as well.

Question: What do you think holds people back from getting the results they want?

Michelle: It’s not that people can’t accomplish a goal, it’s that they don’t make time for it.  But the truth is that it’s not just making time, it’s making room, which means you often have to let something go.  Your days are currently full, so what are you going to eliminate from your life in order to let something new in?  Do you need to decrease time spent on social media or digital distractions?  if so, set times on your phone to kick you out of social media apps or make a habit that you won’t open digital devices until you’ve worked on your goal for the day.  Is there a task you need to outsource to help you be successful?  Do you need to get better sleep so you have more energy? As part of your planning, consider what needs to removed from your life so your goals aren’t held hostage by your busy schedule. SCHEDULE time in your day for the actions that will bring you to success.

Question: What is your final thought or tip to up level your goal setting and goal achieving results?

Michelle: Block out time each week to evaluate your progress.  Whether it’s Friday afternoon before the weekend, or Monday morning before you start your routines look at your goal AND your efforts and ask yourself, what worked this week?  What didn’t work this week and what needs to change?  Don’t be afraid to change your habits as you move forward.  Your destination will stay the same but the way you get there may need some creativity.  Success is not the destination, it’s the practice.  And practicing evaluation will help the goal stay fresh.

25 Recommended Books That Will Change Your Life

Need Something on Your Reading List

I attended a mastermind this month with Kirk Weisler and he turned the mic on the attendees. He asked everyone to share two books that have changed their leadership or personal lives.  It was fascinating!  I compiled the list to share with you.
How many of these books have you read?  What would your two books be?

Here are the books I recommended:

Of all the personal development books I’ve read: How Will You Measure Your Life by Clayton Christensen is my favorite https://amzn.to/2IUwjQ3

This book changed my business and made it more profitable in one easy read. Profit First by Mike Michalowicz  https://amzn.to/2GUCb9H

Here are the books recommended by the other folks in the room.

1.    The Leaders Voice by Clark and Crossland https://amzn.to/2DoU3ay

2.    Made to Stick by Chip and Dan Heath https://amzn.to/2IuNwyZ

3.    Tribe of Mentors by Timothy Ferriss https://amzn.to/2IuOrQi

4.    Yes You Can by Natalie Turner https://amzn.to/2HnduD2

5.    It’s Your Ship by Michael Abrashoff https://amzn.to/2GuOZU0

6.    Leaders Eat Last by Simon Sinek https://amzn.to/2DlAK1M

7.    Power of Storytelling by Ty Bennett https://amzn.to/2GuqPZJ

8.    Atomic Habits by James Clear https://amzn.to/2XnUdGw

9.    Rejection Proof by Jia Jang https://amzn.to/2IrTD7t

10. Building A Story Brand by Donald Miller https://amzn.to/2Is0GwH

11. Where There’s Hope by Elizabeth Smart https://amzn.to/2UJwR1b

12. The Coaching Habit Say less, ask more and change the way you lead forever by Michael Bungay Stainer https://amzn.to/2Gs9gbE

13. Crushing It by Gary Vaynerchuck https://amzn.to/2DhrRpJ

14. Good To Great by Jim Collins https://amzn.to/2GuQce0

15. Dog Poop Initiative by Kirk Weisler https://amzn.to/2DmMtNx

16. Dare to Lead by Brene Brown https://amzn.to/2UMZXwH

17. Radical Candor by Kim Scott https://amzn.to/2VbahxY

18. Four disciplines of Execution by Stephen Covey and Chris McChesney https://amzn.to/2VaTye8

19. Energy Leadership by Bruce Schneider https://amzn.to/2Pmsofa

20. Killer Angels by Michael Shaara https://amzn.to/2IurBYI

21. The Once & Future King by T. H. White https://amzn.to/2Pf8zpQ

22. Flow by Millay Csikszentmihalyi https://amzn.to/2IuAUYD

23. Execution by Ram Charan https://amzn.to/2GlcKwk

24. The Forgotten Man – Amity Shales https://amzn.to/2PhdZRn

25. The 12 Rules for Life and Anecdote for Chaos – Jordan Peterson https://amzn.to/2DlR3LM

AND…If you haven’t read it, can I shamelessly plug my book: The Make It Happen Blueprint?  Yep, it’s my blog, I can! 😉 https://amzn.to/2PEauVh

Three Ways to Find and Share Your Voice in Your Organization

KSL Browser 5.0

This segment on KSL Browser 5.0 is for all the women professionals who don’t feel “heard” in their organizations. In this few minutes, I share three things you can do to speak up and make a difference at your place of business.

If you want to learn more about our High performance leadership event for women, go to http://www.PowerWomenLead.com

 

How to Use IGTV in Your Business

Q&A with Michelle McCullough

Every day 500 million individuals across the globe log onto Instagram. And while the social media landscape seems to be changing by the minute, businesses and brands are getting more organic engagement on Instagram than any other social media platform. To stay relevant businesses large and small should take advantage of Instagram’s latest feature, IGTV.

Question: Before we dive into your tips, why is IG TV so hot right now?

Michelle: IG TV rolled out in summer of last year. The beauty of IGTV is that you have longer form videos AND the ability to keep them long after the 24 hour period previously offered by Lives or videos in your feed. In February this year they started to put IGTV videos in the news feed which is huge because now those videos show up as content while people are scrolling. IG TV is relatively new and currently NOT encumbered by ads (though that may come soon) so businesses should jump on getting those channels loaded and providing quality content so people will watch them later when ads do come.

Question: It sounds like this is something companies need to jump on quickly. What’s your top tip for quick implementation?

Michelle: YES, now is the time. Don’t call your videographer and don’t stress about creating new things last minute, load videos you already have and create videos over time. Yes, you have to be careful about things getting cut off, but many videos you already have will work in the format and some businesses are even getting away with loading horizontal videos vertically and people can watch by turning their phone.

Question: What types of things do you think people should be posting and how often?

Michelle: Great question and it totally depends on the brand, but I would recommend that you decide as a team (or if you’re an entrepreneur, make it a party of one). The biggest thing to remember is that you create a content plan that you follow consistently. Of course load your best videos but think of your channel like a television channel. What “shows” will you have consistently? You can post the random content videos, but if you think of it like a show or podcast you’ll likely be better able to keep it up. And also, think of your content in three main categories, Informational, Behind the Scenes and Commercials. 80% of your videos should be Informational or behind the scenes and 20% of your shows can be commercials or salesy. Provide good content first and make sales secondary, even if you’re tempted to make it all commercials.

Question: Do you have any tips for how to increase views to your videos on Instagram and IGTV?

Michelle: YES, make sure you have a killer headline that makes people want to click on it and watch it, but also utilize your description for additional details that may be helpful to someone choosing between all of your videos. ALSO, IGTV is Hashtag friendly, but it’s recommended only to use up to 3 hashtags in your description. As always, content is king so provide good content people will talk about and share. If a picture is worth 1,000 words, then video has a lot of potential! Don’t miss this opportunity to tell the story of your business!

Power Women Summit 2019

High Performance and Leadership Training for Women

I love being part of this group that supports professional women!
Our flagship offering is a one day event called Power Women Summit
Learn more about the event by watching the video.
EARLY BIRD discount of $50 off each ticket is available through April 15th by using code EARLYBIRD here: http://www.powerwomenlead.com