6 Reasons You Should Attend The Marketing Blueprint Workshop

Live and Livestream Tickets Available

It’s my favorite time of year. I get to wear sweats and hoodies AND I get to prepare for my annual marketing planning event.

In it’s 5th Year, The Marketing Blueprint Workshop is designed to help you create your 2018 marketing plan in two days. But it’s more than that! Here are the top 5 Reasons you should attend the Marketing Blueprint.

1. Write your marketing plan for 2018 in two days. I’ll walk you through a checklist of structured exercises to help you target the correct market,
define your key marketing messages, set your budget and choose marketing mediums. Repeat attendees will tell you that their favorite part of this event is getting so much done to prep for the new year in a short amount of time.

2. Learn the latest in social media marketing. The social media landscape changes every year, but this year, big changes are in store. We’ll talk about how to make the most of the algorithm changes and how to use social media best in your business.

3. Learn how to make your small business budget get BIG results. Your budget doesn’t have to be huge to make an impact, but I’ll guide you to make the best decisions for your business, and the best bang for your buck.

4. I’m funny. I mean, I don’t want to toot my own horn, but Jana Finch called me the Melissa McCarthy of Marketing. Two days can be hard to get away from work and life, but not only will it be jam packed with valuable info, I’ll make sure you have a good time, too.

unnamed5. Learn how I got 20 TV segments in the last year For FREE. I didn’t pay for the spots, but I used my unique formula to reach out to decision makers and now I have two regular segments on the NBC and FOX affiliates in my market. I’ll lay all the cards on the table and show you how to be successful with media!

6. New this year, live and Livestream attendees get a new addition to their workbook: Market Plays. I’m creating 10 ready to go market plays. You plug in your content and decide the reach but you can use my checklist to create a powerful campaign, on demand.

I hope you can join us. Use code SPEAKMICHELLE to save 30% off between now and November 15. And, anyone who purchases this week will also receive my How To Get Noticed By Local & National Media CD as a bonus! ($50 value)

www.marketingblueprint17.eventbrite.com

 

 

What to Do If Your Kid is A Cyber Bully (AND How to Prevent Your Kid From Becoming a Bully)

KSL Browser 5.0 TV Segment

October is National Bullying Awareness Month and with a cell phone in the hands of almost every teen, the subject of cyber bullying deserves attention and discussion.

In yesterday’s post we talked about what to do if your kid is getting bullied online.  Today, we’re talking about what to do if your kid is the instigator (AND a few thoughts about how to prevent it from happening in the first place).

What to Do About Cyber Bullying

KSL Browser 5.0 TV Segment

October is National Bullying Awareness Month and with a cell phone in the hands of almost every teen, the subject of cyber bullying deserves attention and discussion.

If your kid is being bullied:

  1. Take it offline – but ACT
    1. Remember the 3 Ds – Document, Discuss, Delete
  2. Make adjustments to schedules and activities.
  3. Make sure they get additional help and support if needed.

Check out our next post for what to do if your kid is the bully and how to prevent your kid from becoming a bully in the future.

Three Tips To Better Email Management

KSL TV Segment

Studies show that employees waste 17 hours a week on pointless work email.  Take 17 and times it by all of your employees and that’s a hefty expense for businesses.

Here are three tips to to be more productive with your email:

Schedule Time For Email – Don’t Keep It Open All Day
Cut Back On Junk – Opt Out of Emails You Don’t Read
Make Email Work For You – Create Folders

Watch the video here:

https://www.youtube.com/watch?v=9kDwTLZ-hhM&t=4s

https://www.ksl.com/?sid=45538208&nid=1194

When A Dream Becomes Reality

How "The Make It Happen Blueprint" Came To Be

17218638_10212525526323245_6703310731430754718_oOn the left, I’m pictured with David Hancock of Morgan James Publishing.

I met him at Experts Academy 5 years ago. Back then I didn’t know what my book would be about, or what it was titled or what would be in it. But I had a feeling Morgan James was part of that. So I stood in line where everyone else was pitching their books and I sheepishly said, “I don’t know what my book is yet, but when I have it, I’ll send it to you. I want you to stand here and pretend to hold a book and someday we’ll fill that space.” He said, “Awesome,” and handed me his card (not readily being handed out) and then added, “Send me that picture when you get home.” I did.

I kept in touch with him over social media. I self published my first book (The Time Blueprint for Entrepreneurs) and then I wrote “Make It Happen” a book on success & peak performance applicable for a wider audience. I initially self published that one, too, but I sent it to David with our picture and said, “I’ve already self published this one, but would you take a look at my writing and let me know if you’d be interested in my next book?” He responded within 24 hours and said, “I want this one, but I want you to add 15,000 more words.”

I added more content, rewrote other sections, sent it to three rounds of editing and then when they got the final manuscript, they gave me a publication date more than 10 months into the future.

It’s been a long process, but I’m so grateful for this journey. The picture on the left has been on my vision board since the first day we met 5 years ago.

This week, I got the picture on the right. I still don’t have a physical book yet, (as you can tell that’s just a color print).

But this is happening and I waffle between tears of joy & gratitude to being metaphorically in the fetal position. 😂

Some people ask me why my first published book wasn’t a marketing book. I’ve produced Marketing Mastery, a 4 disk audio & The Social Media Blueprint, also a 4 disk audio (in it’s 3rd revision). There’s a marketing book in me for sure. But my journey started first with understanding, implementing & creating new success practices. Without my own “Make It Happen Blueprint” I couldn’t be a marketing strategist or social media speaker.

While I’m sure this won’t be the end of the story, this brings you to the present.

 

I hope you’ll be part of this story.  I hope that you’ll purchase and read “The Make It Happen Blueprint” and that you’ll be sending me YOUR Make It Happen Moments. Whether they take 5 days, 5 months, 5 years or MORE to come to fruition your goals CAN be realized.

 

Create your dream, make a plan and make it happen!

 

– Michelle


🌟

The Three Levels of Support Every Entrepreneur Needs – Excerpt From Make It Happen Blueprint

Read a portion of Michelle's book for free!

the-three-levels-of-support-every-entrepreneur-needs-excerpt-from-make-it-happenThe following summarized blog post is the chapter “Power Team” in my latest book “Make It Happen Blueprint“.  For the whole chapter and to read the rest of the book go to your favorite bookseller.  This book is available online and in brick and mortar stores near you.

Enjoy!

Practice – POWER TEAM

THE THREE LEVELS OF SUPPORT

Choosing your power team is just as important as choosing how to spend your time. You need the right people in the right place at the right time in your life. I like to think of the power team in terms of a pyramid with three levels. Each level serves its own purpose, and each is critical in its own way. Odds are that you already have people who support you on the various levels. As we discuss each one, think of who in your life fits in that category, and who else you could include to expand your power team and operate at your desired peak performance level. You may even want to write names down as they come to you. And remember, just as you need people on your team, peak performers are part of other people’s power teams as well.

1. Foundational Support

Every pyramid needs a strong base, and your power team is no different. The foundational support level is comprised of people who assist and can have responsibilities delegated to them. Since peak performers know their strengths and delegate the rest, they rely on the people in the foundational support level to help them get things done.

Lower Level Tasks

There are two types of tasks that are typically delegated. The first, is lower level tasks. These are things that should be handled by an assistant, a contractor, or someone at a lower pay level. That doesn’t mean the tasks, or the people doing them, are of lower value. Delegation is simply a way of dispersing tasks to the appropriate level of expertise.

I love Ken Blanchard’s book The One Minute Manager Meets The Monkey. In it, Blanchard talks about the concept that “All monkeys must be handled at the lowest organizational level consistent with their welfare.” This single principle has guided my professional life for the last 14 years.

Hire and train the right employees, contractors and vendors to help you do admin activities so you can focus on your core strengths.

Skill Based and Upper Level Tasks

The second type of task that can be delegated involves things that are either above your level of expertise or require skills that you don’t have. These are called skill based or upper level tasks.

For example, I have a client who is a graphic designer. After going through a delegation activity with her, I noticed she was spending one to two hours a week, sometimes more, on bookkeeping. As a creative person, she should spend most of her time creating art, graphics, and marketing materials. Instead, she was crunching numbers and tracking payments. Not only did she hate doing it, she really wasn’t good at it—no offense, of course.

Because she hated this task, she ended up dreading it every single week. Sometimes it got pushed into another week and then pushed into another week. By the time she got around to it she had to spend an entire afternoon, or even a full day bookkeeping and invoicing just so she could get paid. For her, bookkeeping was something she needed to delegate to someone else.

When I pointed this out, she said, “But Michelle, I can’t afford it.” So I asked her, “Well, how much do you make an hour?” She replied, “It depends on the project, but about $75 to $100 an hour.” To that I said, “Okay, so for the $150 to $200 a week you are spending on bookkeeping you could afford to hire a professional to do it for you.” Light bulbs went on, and I think she may have done a dance on the spot. The point is, as an entrepreneur you do not have to do everything yourself!

Take a look at your current to-do list. Better yet, look at some completed lists or back lists. If something is not in your area of expertise, and if it is not something you really want to be doing, you should be delegating it out to a professional who can do it better. Or, you might even consider finding an assistant (temporary or long-term) who can do it faster or for less money than it would cost for you to do it.

I learned this lesson early on when I started my first business, a promotional products company. I would spend a lot of time putting stickers on catalogs, writing the addresses, and mailing them out, before I realized I could have a neighborhood teenager do those things for significantly cheaper. Delegating the tasks freed up my time so I could focus on marketing and getting new customers. What was even better was the fact that I had some happy neighbor kids who were getting paid to do something other than flip burgers. They liked the money, they were learning to work, and I had time for more important activities.

If you’re an entrepreneur and could use additional help in this department, two chapters in my book The Time Blueprint For Entrepreneurs are all about the hows and whys of delegating.

If you’re not an entrepreneur, get creative about the ways you can utilize others strengths and resources to get the “monkeys” off your back and build the foundational level of your power team.

2. Core Friend Support

The middle level of the support pyramid is for our friends and family members. These people are our cheerleaders—sometimes, quite literally. They are the ones who are sitting on the front row at our events, by our sides during key moments in life, and celebrating every victory with us. They also have their arms around us when we lose. We can trust and rely on them.

Typically, this level is where people naturally have the most support. However, if you find yourself lacking in this category, I have a couple of suggestions to help you build a stronger power team of friends.

Connect with like-minded individuals. Networking events and social groups are a great way to seek out like-minded individuals. There are so many options! Professionally, consider chambers of commerce and other groups with potential to strengthen your business associates and friends. Personally, consider sports teams, clubs, and organizations surrounding interests or hobbies you enjoy.

Consider what kind of friend you are in return. With some honesty and transparency, some of my clients have discovered the reason they are weak on this power team level is because they haven’t been supportive of others, and now there’s a social void in their own life. Never fear, because it’s never too late to repair what might seem broken, or make connections with new people with similar interests.

One thing to note about this level is that the people in it often change over time. I’ve noticed in my life how friends change as my lifestyle and my circumstances change. With a handful of exceptions, the friends I had in junior high school are different than the friends I have now. I would assume that’s the case for you as well.

Also note that there are a lot of friends that I love but I don’t take their business advice.  They are  good sounding boards, but beware of advice you take from a friend.

3. Mentor Support

Mentor or coach support is the top level of support I picture mentors and coaches as being above me. In other words, they are the people who know what I want to know, and they have blazed a trail for me to follow. I want and need their support to help me get to my destination faster.

Mentors come in many forms. They can be a friends with knowledge or skill sets you want to learn. They can be business associates that teach and train you. Whatever form they come it, they are knowledge givers, coaches, and consultants.

I worked at a television station while I was in college. My boss was a nice, smart man who to this day is one of the most organized and polished people I know. He even had a specific system for ironing his shirts so the creases would be just so. He never had a hair on his head out of place, and all of his folder tabs faced in one direction.

I remember being surprised when he told me one day that he had hired a life coach. Honestly, I had to try really hard not to laugh out loud. I couldn’t believe Mr. Perfection needed help achieving more in his life. I critically thought, “If you can’t figure out how to handle your own life, you might have bigger problems.”

The irony is that I’m a coach now. I get it. Even though I am a coach and work with clients across the country and in various parts of the world, I still pay coaches to help keep me on my A-game. I find coaches with a skill or expertise that I want and then I learn from them. Coaches help me “get there faster” in my life and business, and I see my coaches as prime examples of the mentor support I’ve had to help me be a peak performer.

Though I have paid people to coach me, I have also used the help of free mentors, mastermind groups and accountability partners who I consider to be an important part of my power team.

The people you spend your time with can effect your projects and dreams in big ways. They can cheer you on, support you and help you grow, but they can also discourage you or be negative with their “let’s be realistic” comments. Be careful about who you include on your power team, and the time and energy investment you make in people who are raining on your parade.

I feel very blessed to have amazing people in my life at every level. I couldn’t accomplish what I do without employees, friends, family members and coaches who show up in powerful ways to help me be a peak performer.

Take some time to nurture your own relationships and help your power team understand what their support, at any level, means to you! Gratitude can be a great currency for strong relationships.

Who is on your Power Team?  Who has helped you on your entrepreneurial journey?

Get your own copy of the Make It Happen Blueprint PLUS see who’s on MY power team in this amazing High Performance Bundle offered until March 21st.

Originally Published on StartupPrincess.com on September 17, 2013

The Ground Up Online Entrepreneurial Summit

Virtual Event By Entrepreneurs FOR Entrepreneurs

ground-up-summit-michelle-mcculloughYou are not going to want to miss this if you are serious about growing your business this year. You’ve probably been in business long enough that you can pinpoint the fluffy speakers. You know the ones. They are fun to listen to and get people really excited, but they really don’t have anything to say that will help your bottom line. Well enough fluff, we say! That’s why I have decided to join forces with The Ground Up Online Entrepreneurial Summit. They have gathered some of the best rising entrepreneurs in the country that are bringing you their best tips for business growth. This isn’t theory and this isn’t motivation. These are people with years of solid expertise and they are going to share with you what has worked and not worked for them so we can all take our businesses to the next level.

Here’s the best part. The summit is FREE! And it’s online, so you can watch the trainings when you have time. Whether you are needing expertise in social media marketing, scaling your business, creating systems, branding, or sales, you are sure to find some valuable takeaways for your business. Click here to see the line-up of speakers and their topics and to get registered.

Is SEO dead?

This is one question I get asked the most...So I reached out to my friend and expert Eric Chang to weigh in.

Eric and I were eating lunch a few weeks ago and I asked him the question that I get asked all the time, “Is SEO dead?”  I know it’s not, but I really wanted his take and I talked him in to creating this content for you.
three-keys-to-successful-small-business-ownership
Here’s what Eric said:
I always thought it’s kind of funny and inclined to chuckle a bit when people ask me the question: Is SEO dead? [In case you don’t know what SEO stands for, it stands for Search Engine Optimization.]
Why? Well, typically with my experience, the people who are asking the question usually don’t have a good understanding of how SEO works and/or have been struggling using SEO as an online marketing strategy to grow their business.
I’d like to take this opportunity to present some facts on what SEO is and why so many people are not seeing successes with SEO. After reading this, I’ll let you decide for yourself whether SEO is dead or not.
According to InternetLiveStats.com, Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
Whoa! That’s a ton of searches. With that stats in mind, with over 3.5 billion searches per day, that’s a massive amount of traffic to websites generated through the search engines along. I can confidently tell you that SEO will live as long as people are doing searches on Google.
Search Engine Optimization is a practice by optimizing the contents of a webpage, along with establishing authority of the page, to increase the placement or position in the search results.
The reason why many people claim that SEO is dead is perhaps because of their focus on wanting to get ranked high in the search results with competitive keywords. That my friend, I can tell you it has nothing to do with whether SEO is dead or alive. It has everything to do with competition! The number one reason why many has failed in doing SEO is because they take on the wrong challenge.
I don’t know about you, but I like to win. Personally, I much rather compete in a junior high track and field than in the olympic game. I know that I stand no chance whatsoever in competing and winning in an olympic game, however, I’ll stand a great chance of winning if I’m running in a 400 m junior high track and field competition! You may think it’s really not fair, but when it comes to SEO, I much rather win than lose in this game.
How do I do that with SEO? I simply focus on competing against the less competitive keywords. This is where “Keyword Research” comes in. Keyword research is the essence of SEO. If you are not spending at least a third of your time doing keyword research, your efforts with SEO will likely be DOA.
The reason why the keyword research process is so important, is because it is similar to laying the foundation of a house. If the foundation is not solid, the house will likely crumble after it’s built. The keyword research process should help you reveal the following information for every keyword:
– competition
– search volume
– related keywords
Knowing these information will help you narrow down the type of games you can compete in. For example, if I am starting a new e-commerce store selling watches online, trying to get my website ranked for the keyword “watches” is basically suicidal. However, after doing keyword research, I’ve discovered that a keyword such as “watch strap color rules” has waaaaay less competition. Getting one of my web pages to rank high for that keyword will be a bazillion times easier than popular keyword “watches”.
That’s it! That’s how I do SEO every day for my clients and my own e-commerce websites.
P.s. I know this may not mean a whole lot to some people simply because anyone can make any kind of outrageous claim on the internet, but in case you are still not convinced, I’ve been able to generate over $1 million dollars in sales online just for doing SEO for my own e-commerce websites. Yes, you read that right, it’s websites with “s”, meaning I’ve done this in multiple industries and I can guarantee you that SEO is definitely NOT dead 😉
P.P.s. I have partnered with Michelle to put together a Private Mentorship Group on SEO. In 2 weeks, you will learn not just how SEO works, but being mentored by Eric and leave with actionable SEO tips for your own website. One of our previous members, Brandi wrote and tell us this: I’m so glad I joined in on the mentorship…!! It’s been very helpful being able to ask questions and to hear everyone else’s questions and your answers!
The Private Mentorship Group is limited to 10 members max. If you are interested, reserve YOUR spot today: http://airau.com/michelle-mccullough-mentorship-seo/

Eric Chang is the Director of Marketing at Airau Marketing. Airau Marketing is a full-service marketing agency serving clients from United States to Canada in a wide array of industries: E-commerce, Retail, Entertainment, Food & Beverage, Education, Non-profit, and Technology.

In addition to running Airau Marketing, Eric also operates several online businesses utilizing the same marketing strategies he teaches in his Private Mentorship Groups.

Eric was recognized as the Top 40 Under Forty by the Lethbridge Chamber of Commerce and BDO in 2016.