On this very special episode of Make It Happen with Michelle McCullough the tables are turned. Join special guest host Tiffany Peterson as we learn about Michelle’s new book “The Make It Happen Blueprint” and three principles you need to know NOW to take your life to the next level.
Is there a goal you want, but your current efforts aren’t helping you get the results you desire? In this KSL segment we are talking about for strategies to supercharge your goals and your results.
Here’s the segment
Sheryl Sandberg, author of the book Lean In, writes that we should stop telling little girls they’re bossy, and start telling little girls that they have leadership skills. As these women enter the workplace, communicating, speaking up and feeling part of the conversation can be a challenge, without being labeled as “bossy”.
I did a Q&A to answer some of these questions about empowering women
Question: What’s your first recommendation for women to find their voice in an organization?
Michelle: Contribute in meetings. Speak up when you agree. Provide additional ideas when you disagree. Don’t just leave the comments for the vocal few. Even introverts need to find their voice and contribute on their teams, and in their organizations. Stand up for people, champion projects and share your voice.
Question: When there are problems on their organization or team, how can they speak up and contribute without sounding bossy?
Michelle: Find and share solutions more than complaints. One of the ways you can add the most value to your team and organization is to provide solutions without complaining. This is great tip for men and women. Sometimes in an effort to encourage change we share all the things that aren’t working, but it’s hard for management to respond because it can be perceived as having a bad attitude. Instead, provide and offer solutions and be creative when it comes different ways to address issues. Managers the trait they wish every employee had was the ability to problem solve without complaining.
Question: What if a “problem” escalates into a disagreement, or if you feel like you’re not quite sure how to respond?
Michelle: One of the best ways to find your voice is to know what to say AND when to say it. When things get heated, give yourself permission to table the conversation and revisit it when emotions cool down. Also, practice the phrase “It seems like you’ve had time to think about this, could you give me a day to think through my thoughts and I can come back to you with some ways we can resolve this issue” or “I may need a day or two to think through this situation, could we revisit this conversation on Friday after I’ve given it some careful thought?” Sometimes you need time to consider the right response so you don’t say things you don’t mean.
Question: What if someone takes your idea after you have already shared it?
Michelle: This is the MOST COMMON complaint we hear at our events. Women will share an idea in a meeting and then later in the meeting or another day someone will share the SAME idea and claim it as theirs. That can be discouraging, and if you’re gutsy, be willing to stand up for your idea. However, “Thank you for validating my suggestion” sounds better than “Hey, that was my idea!” In the moment, that can be tricky to pull off without attitude. If this seems to be happening to you frequently, practice a validation statement before you go into your next meeting. Also, remember that passion is okay. If your emotion feels competitive or combative you may be criticized for your emotions. Lead with passion and a commitment for the best interest in the team and organization, and you may find that this positive approach inspires people to lead with passionate positivity.
We love men and aren’t men bashers, but there is something powerful about a group of women getting together to learn and support each other. For more information about our annual Power Women event for female professionals, check out:
Check it out and leave a comment & a like! I would love to know what you think! I know Lynn Bodnar (creator of the Momoir Series) would also appreciate your feedback!!
Every day 500 million individuals across the globe log onto Instagram. And while the social media landscape seems to be changing by the minute, businesses and brands are getting more organic engagement on Instagram than any other social media platform. To stay relevant businesses large and small should take advantage of Instagram’s latest feature, IGTV.
Question: Before we dive into your tips, why is IG TV so hot right now?
Michelle: IG TV rolled out in summer of last year. The beauty of IGTV is that you have longer form videos AND the ability to keep them long after the 24 hour period previously offered by Lives or videos in your feed. In February this year they started to put IGTV videos in the news feed which is huge because now those videos show up as content while people are scrolling. IG TV is relatively new and currently NOT encumbered by ads (though that may come soon) so businesses should jump on getting those channels loaded and providing quality content so people will watch them later when ads do come.
Question: It sounds like this is something companies need to jump on quickly. What’s your top tip for quick implementation?
Michelle: YES, now is the time. Don’t call your videographer and don’t stress about creating new things last minute, load videos you already have and create videos over time. Yes, you have to be careful about things getting cut off, but many videos you already have will work in the format and some businesses are even getting away with loading horizontal videos vertically and people can watch by turning their phone.
Question: What types of things do you think people should be posting and how often?
Michelle: Great question and it totally depends on the brand, but I would recommend that you decide as a team (or if you’re an entrepreneur, make it a party of one). The biggest thing to remember is that you create a content plan that you follow consistently. Of course load your best videos but think of your channel like a television channel. What “shows” will you have consistently? You can post the random content videos, but if you think of it like a show or podcast you’ll likely be better able to keep it up. And also, think of your content in three main categories, Informational, Behind the Scenes and Commercials. 80% of your videos should be Informational or behind the scenes and 20% of your shows can be commercials or salesy. Provide good content first and make sales secondary, even if you’re tempted to make it all commercials.
Question: Do you have any tips for how to increase views to your videos on Instagram and IGTV?
Michelle: YES, make sure you have a killer headline that makes people want to click on it and watch it, but also utilize your description for additional details that may be helpful to someone choosing between all of your videos. ALSO, IGTV is Hashtag friendly, but it’s recommended only to use up to 3 hashtags in your description. As always, content is king so provide good content people will talk about and share. If a picture is worth 1,000 words, then video has a lot of potential! Don’t miss this opportunity to tell the story of your business!
I had the opportunity to go on KSL Brower 5.0 this week and discuss 4 tips to be a better boss.
A study done by Gallop showed that 75% of people have left a job because of a boss and not because of the job itself or even their paycheck. Below is a Q&A with Michelle about how to be a better boss.
Question: Can we really narrow it down to only four things? What would you say is number one?
Michelle: It will be tough, I conducted a little survey of my own on social media yesterday, but there were three main categories of boss pet peeves. First, train people well, then trust them to get the job done. There can be course correction along the way, but micromanagement was at the top of the list of boss pet peeves. Allow people some freedom to complete tasks and projects in their own way. At my peak I managed a team of 50 in 4 different departments. I didn’t have TIME to micromanage, but I had many managers who did. Focus on what needs to be done, not HOW.
Question: Management has changed over the years, how can a boss earn loyalty from an employee?
Michelle: It’s true, management has changed over the years. Even 20 years ago when I was studying business management in college we read articles and textbooks about managing people like a director and a cast of actors, but over the last 15 years there’s been a shift to leadership, making sure that you were someone worth following. In this day and age leadership isn’t enough. Collaboration is the wave of the future, so collaborate don’t dictate. Involve your team as MUCH as possible. Help them idea generate solutions problems and challenges. LISTEN and then listen some more. Explore ways that you can lead the individual and not the team as a whole and you’ll find loyalty from your people.
Question: There seems to be a focus now on building culture to help people stay in an organization, how much of that does the boss need to champion.
Michelle: Culture is a HUGE corporate conversation today. But one thing employees crave the most is just honoring time and roles. Flexible time off is highly valued, not just from the millennial generation, but from everyone. If you offer time off, don’t discourage people from using it. ENCOURAGE and honor that time people spend away. Studies show people come back more committed, and they want to be championed in their other roles. Part of this conversation that is HUGE though is not texting, calling or emailing excessively while people are gone. Let them be truly “away” so it looks like you care about them. This is also importantly simply for after hours time. Allow parents time with their kids. Allow kids time with aging parents.
Question: Final question, it seems like employees are looking for more than a paycheck, what can a boss do when there is no more money to “keep” an employee.
Michelle: Many responders in my unofficial survey said appreciation was just as important to them if not more than the money they make. Public appreciation in front of peers and colleagues is especially appreciated. But take it up a notch…figure out how each employee loves to be appreciated. You’ll find that not only do they enjoy the praise, but they’ll work harder for you. Praise works above and below their paygrade. Make sure they get credit for the work they do!
Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy. Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer. Videos that are uploaded directly to facebook will get more views than an external YouTube link. Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering. AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.
Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?
Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content. Take time to create a content schedule, decide how often you’re going to post videos or episodes. As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase. Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.
Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy. You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage. Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature. Remember to spend as much time building your website, retail location and sales processes. Get people from social media to your website where you own the team, the brand and the raving fans.
Yesterday’s topic is one of my favorites: Marketing!
Here are three things that can help your business stand out in 2018
Here are the details for my Marketing Blueprint we talked about at the end:
Join us in our 5th year!