Check out my latest speaker reel and preview video on my High Performance Keynote Make It Happen Blueprint. Based on my book by the same title, this keynote focuses on how leaders can inspire high performance and productivity in their teams through communication, resilience training and creating a culture of progress and success.
“Michelle has amazing enthusiasm and content. I loved all the amazing things I learned that I haven’t heard of anywhere else. She is so knowledgeable and helpful.”
-Tamara K. Anderson
‘You might talk fast like you joked about, but it’s clear and precise and I followed easily at my beginner level. I like that there were goals for all levels. I’m leaving with some great next steps.”
“Very meat-y content! Lots that are immediate deployable tools. This presentation was fun, upbeat but even more than being entertaining, she was one of the best I’ve ever seen at providing immediately deployable and effective tools. Loved her presentation.”
‘I love the buffet and will be dining from my notes for my journey! Great information! Excellent! Loved your humor and speaking style.’
“I’ve that Michelle is thorough and doesn’t rush through questions asked. Michelle over delivered and I loved that.”
“Michelle had great content that you do not find at any other business events, or my university education.”
“The various methods taught by Michelle have been a game changer for me. Knowledge is power! You can’t put a price on this kind of training!”
“Great content! Michelle is definitely an expert in her field. She walks the walk! Some many nuggets of information in many areas of marketing.”
“The variety of information provided for all types of business is phenomenal. There is something for everyone! The ideas presented and the workbook to physically work through is invaluable. Too many times it’s easy to go home and forget …now I don’t have to worry about it.”
“Our weakness is in marketing, so everything we learned was relevant and easy to apply without knowing how to market. The workbook has helped us organize thoughts, think outside of the box and make a plan for the future.”
“The content, tools and the specific planning templates were great! Your awesomely fun personality makes the mass of content digestible and makes the time fly!”
“Michelle provided a boatload of information and allowed a ton of Q&A to customize what we wanted to learn more about. I came for a marketing strategy and I’m going home with it.”
“I loved everything! This was honestly the most comprehensive training I’ve ever been through that is so implement. I’m going to college for marketing and this was better information than any class I’ve ever taken in my degree.”
“I absolutely loved that we didn’t just get the tools – we also used the told and began planning through the entire workshop.”
“I learned a lot about social media but the best part is that I have been able to create an outline for all next year.”
“Michelle is so likeable and relatable. She is easily able to breakdown great content into bite sized portions”
“Michelle is the queen of systems. I love that she shares these systems to help us be more productive and successful in our business. It transforms activity to productivity.”
“I loved the focus and blocked out time to work and plan out the whole year! I love the ideas from others and from the mastermind. Mostly I love hearing the rapid fire of brilliance that comes out of Michelle. It sparks so many ideas and I am so grateful she continues to do this every year.”
“Michelle kept us engaged. I love that she kept her presentation interesting and gave me something to think about.”
“Your message about finding your “why” is giving my goals purpose.”
“I got so many ideas on how to be stronger and deal with life issues.”
“Stories and the humor! This helps to keep my attention and want to learn more!”
“You are a fantastic speaker! I love your personal touches and experiences as you use them in your presentations.“
“I really enjoyed the presentation. Your humor and personalization made the presentation enjoyable and held my interest and wanted to keep learning.”
“How she brought real life stories into her talk and related them to her topics.”
“Your willingness to share personal stories that exposed raw emotion – you were REAL.”
“I love how Michelle included personal stories where it brought a connection to the group.”
“Her energy and the content. The plastic bag analogy really spoke to me.”
“I enjoyed the message as a whole – persuading others to support your mission. FABULOUS!”
“How material was presented overall. Great at keeping my attention and ease of following along.”
“Michelle was very relatable. Her personal experiences show how we are all capable of anything.”
“Michell was amazing at presentation, and was very captivating. Amazing Job!”
“Very personable and engaging. The stories were very funny and touching. The topic and blueprint were very valuable.”
-Sarah Jo Ward
“I enjoyed Michelle’s enthusiasm. I felt her emotion and felt like I could connect to her and her ideas. I love the models and plan to read the book right away.”
“It was so practical and informative.”
“Her strategy of oranizing + management social media + being effective use of time + getting support when learning it.”
“I loved her energy and insight into social media. I loved her simple plan to tackle these areas.”
“I loved her fun personality and amazing depth and breadth of knowledge.”
“Michelle provides so much expertise and presents it in such a fun way! I’m so excited to put some new things into practice.”
“I knew that Michelle could take my social networking ideas to the next level. I’m so glad I was there at this event. She brought so much value to me.”
“She clearly and concisely exposed the most minmative and helpful tips that are easily implemented into what I’m already doing. Priceless information for success.”
“Michelle is on top of the latest trends and gives great how-to tips – Thank you!”
“She is clear and passionate. Two things I love!”
“How to organize time so it isn’t all wasted online.”
“Michelle didn’t hold back on information. The information was so good. I can’t wait for more.”
“She is a fireball with amazing energy and information.”
“Content! Content! Content! I love the rich information Michelle provides. Great value for the time spent!”
“Michelle’s whit and delivery is amazing. I was laughing so hard while taking crazy notes. I am so excited to get home and implement.”
“The vast knowledge of multiple subjects was astounding. I could listen to her talk about social media strategy all day.”
“Michelle covers so much informational material that is very rarely taught. Everyone hears that you have to post constantly on every site possible but no one tells you to focus and do a few completely.”
“Humor and content. I absolutely LOVE that she provides slides and asks people to focus on action items! And she talked at a great rate today.”
“Excitement! She was knowledgeable, fun, and got me excited to use social media for my business!”
“I was introduced to ideas that I hadn’t considered before, and mediums that I hadn’t known much about but that I now see value in. Loved all the simple, doable tips!”
“Michelle knows what she’s talking. I’ve wanted to utilize social media in my business, but never knew where to start. Now I know!”
“Michelle makes it doable. Love the enthusiasm and fun during presentation.”
“I loved Michelle’s energy and humor. Her content was simple and easy to implement and she kept the audience fully engaged!”
“Best guest speaker a the entire Elevation event. Hands down.”
“Truck load of valuable tips, I have to go home and break down my notes more, I am sure I will discover even more value.”
“I loved that Michelle delivered current, meaty information with no “fluff” in an interesting and low-stress way.”
“I loved how you simplified something so overwhelming. Thank you.”
“Michelle’s presentation was succinct. Jam packed with useful tips that can be implemented without getting overwhelmed.”
“I’m excited! Now I feel like the world of social media is no longer elusive to me. I know what to do to get going and experience success!”
“Michelle is an enthusiastic and high energy speaker. She is an expert at implementing social media in business.”
“Michelle makes it bite size approach to all you can eat buffet.”
“The energy was incredible. When she finished I felt like it is achievable.”
“Organized content + easy without taking lots of time to complete – efficient”
“Michelle’s energy and information creates the space I needed to get started in social media.”
“I liked all of it. It was liberating to know I can streamline my time in social media time.”
“I love how you brought each principle to life for me to connect with better understanding.”
“I loved the information about persuasion and conversational enrollment. It changed my view of making and achieving goals.”
“I enjoyed that there was content I could apply now in my professional and personal life. It wasn’t only motivational but it gave me useful information as well.”
“I got so many ideas on how to be stronger and deal with life issues.”
“She engaged the audience and made herself and her knowledge relatable.”
“I’ve never done a full workshop on marketing only. I so needed a plan. Expert advice was very welcomed and needed for a gal fairly new at selling.”
“I loved Michelle’s passion. You can tell she lives and believes her content.”
“How real she is and listening to her background. Even though she has been through a lot of negative in her life, she’s positive!”
“I enjoyed most how Michelle was willing to share and be vulnerable with us.”
“Stories and way of motivating, very natural, audience participation, perfect blend.”
“She was very funny and gave great advice for real life application.”
“It felt like you were talking to me – personal touch.”
“I love the passion you have for (showing) teaching people how they can “Make It Happen”!”
“Michelle is engaging, warm, heartfelt and relatable!”
“Clear and Specific! Loved the handouts and tools. She was relatable and entertaining! We would love to hear her again in the future.”
“I love how real you are! You make your content relevant and personal to me. Communication! So critical- love the focus on openness and clarity with follow-up. Love the idea of “The Happiest!” Perfect!”
“I loved all the visuals and the workbook. It really helped me work through my business strategy while I had Michelle available to ask questions. The value of this program far exceeded my expectations of what I would receive. Thank you Michelle, for sharing your wealth of knowledge and skills with all of us. Well worth the sacrifice in both time and money!”
“Michelle’s ideas are fresh and thorough. I was pleasantly surprised at the depth and breadth of her knowledge. She is absolutely fun and entertaining in her approach. I have a clear path to my best year of business ever.”
“I feel like I just got a mini marketing MBA! There is so much valuable information that I will be working on and refining in my business all next year. My favorite part is walking away with a concrete plan for my 2019 marketing.”
“Michelle provided real time marketing strategies to apply and get results. She is a rockstar trainer. The value of the workshop is 10x’s what I paid for the ticket.”
“This made me finally set some goals that I had been thinking about for a long time.”
“I feel so empowered to make a difference in my personal and professional life.”
“This was constructive, meaningful and it was able to help me be able to implement things in the right way.”
I had the opportunity to be interviewed on the Monetize Your Mindset podcast. We discussed ways to get prepared for 2020 as well as choosing a word for the year. I also shared about following your intuition, your gut. Head on over to https://www.bartmerrell.com/mym-24-michelle-mccullough-follow-your-intuition-follow-your-gut-it-is-probably-right/ to listen in.
On this very special episode of Make It Happen with Michelle McCullough the tables are turned. Join special guest host Tiffany Peterson as we learn about Michelle’s new book “The Make It Happen Blueprint” and three principles you need to know NOW to take your life to the next level.
Is GROWING Your Paycheck On Your 2020 Goal List?
In the twelve years that I have been working with marketing teams small business owners all over the world, I’ve seen a tragic statistic unfold right before my eyes: 50% of businesses fail in the first five years. Sad and true all at the same time.
Another thing I’ve noticed is that the businesses that are committed to a marketing plan and willing to change with the trends often succeed a lot faster than those who try to apply old school marketing tactics year over year. Don’t get me wrong, traditional advertising still works when done strategically, but you can’t ignore online and social media any longer. Here’s a list of three more of the biggest mistakes small businesses make in marketing.
Mistake #1 They don’t have a plan. As I say to my clients, “P-L-A-N is the four letter word for success!” Take time to write out your strategy for 2020, even if it’s just sticky notes on your wall. However, if you can give it a little more time, you might see greater results. Schedule some time in the next couple of weeks to create a strategy for next year, so that after the holidays are over, you’re ready to hit the ground running. I have a resource for this: learn more.
Mistake #2 They wait for everything to be perfect. I hate to see businesses who aren’t marketing because they’re waiting for the perfect logo, or the website to be updated for the 900th time, or they need to get more feedback from friends before they feel like they can more forward. I’m not suggesting you put out half baked ideas on a regular basis, but identify where perfectionism is paralyzing your business. Get some feedback, make some changes and then LAUNCH, don’t wait. It will never be perfect. ALL businesses and ALL marketing is a work in progress.
Mistake #3 They aren’t consistent. Do you want regular paychecks? Then WHY do you do sporadic marketing? I see too many small businesses who run campaigns when they need the money, but then they don’t have money so they don’t market effectively. Marketing is fuel for your business. It’s like food for the body. You wouldn’t survive on sporadic meals- a month here and a month there, your body needs regular nutrition. Your business needs regular marketing. When you’re creating your 2020 plan, make sure you include regular marketing efforts for regular results.
Mistake #4 Their target market is too broad. It sounds like generic marketing advice, but this year, more than ever we’ve been helping our clients create narrow focused niches and their sales are skyrocketing. If you want better results narrow your marketing and start sharing better messages that meet their needs.
If you’d like help creating your 2020 marketing plan, I have an event coming up November 21 & 22. You can join via LIVESTREAM from anywhere in the world. If you can give me two days, you’ll have a greater understanding of the latest marketing trends AND you’ll have a marketing plan for 2020. This is the seventh year I’ve done this event and each year it gets better, and each year we cover trends that can’t be missed. I’ve created this event to be VERY hands on. The activities we complete in those two days walk you through everything from niching your target market, to choosing your marketing outlets to creating a marketing budget, to connecting your audience on social media AND I show you how to track and measure your results. I only host this event once a year, so don’t miss it!
I was thrilled to be interviewed by Cindy Stagg on her podcast Lead Together.
I was asked about my experience as an attendee of the Girls State program and my involvement through the years. There’s no question that this program was life changing for me and no question that it certainly serves as a foundational part of my leadership opportunities over the years.
You can listen on iTunes or on her site here: https://www.
Thanks for having me Cindy!
We’re all contagious. If we’re sick, someone else could it. What are you spreading? In this video I share the story of the pimples and zits (don’t worry it’s not a gross story!) and I also share the whys and hows of spreading joy wherever you go!
Is there a goal you want, but your current efforts aren’t helping you get the results you desire? In this KSL segment we are talking about for strategies to supercharge your goals and your results.
Here’s the segment
According to the Association of Psychological Science, “Feelings of success in the workplace occur to the extent that people see they are able to grow, meet job challenges and by pursuing and attaining goals that are important and meaningful.” Studies also show that simply pursuing goals and interests bring greater levels of happiness and satisfaction – personally and professionally.
Question: Goal setting seems simple, but it’s not always easy, what’s your first tip you would give someone who wants better results?
Michelle: Get out of your head, and tie your goals to physical activities. Goal setting IS a mental game, but it’s the physical things we do that help us break bad habits and replace them with activities that bring results.. Don’t think about your goals, or type them in your phone WRITE them down. Physically connecting with your goals is powerful. Also, it’s not the things we think, it’s the things we DO that make a difference. Don’t just create a goal, write down what daily, weekly and monthly actions you’ll take to get there.
Question: Do you think it’s better to go it alone or to enlist help?
Michelle: Find someone who will keep you accountable. Studies show that if you have a good accountability partner you’re 65% more likely to succeed, but don’t just tell someone what you’re up to! Take it one step further, if you have regular accountability meetings you’re 95% more likely to succeed. Also, not all friends or spouses are good accountability partners. Someone needs to be supportive with out judgment and also needs to push without judgement as well.
Question: What do you think holds people back from getting the results they want?
Michelle: It’s not that people can’t accomplish a goal, it’s that they don’t make time for it. But the truth is that it’s not just making time, it’s making room, which means you often have to let something go. Your days are currently full, so what are you going to eliminate from your life in order to let something new in? Do you need to decrease time spent on social media or digital distractions? if so, set times on your phone to kick you out of social media apps or make a habit that you won’t open digital devices until you’ve worked on your goal for the day. Is there a task you need to outsource to help you be successful? Do you need to get better sleep so you have more energy? As part of your planning, consider what needs to removed from your life so your goals aren’t held hostage by your busy schedule. SCHEDULE time in your day for the actions that will bring you to success.
Question: What is your final thought or tip to up level your goal setting and goal achieving results?
Michelle: Block out time each week to evaluate your progress. Whether it’s Friday afternoon before the weekend, or Monday morning before you start your routines look at your goal AND your efforts and ask yourself, what worked this week? What didn’t work this week and what needs to change? Don’t be afraid to change your habits as you move forward. Your destination will stay the same but the way you get there may need some creativity. Success is not the destination, it’s the practice. And practicing evaluation will help the goal stay fresh.