On this very special episode of Make It Happen with Michelle McCullough the tables are turned. Join special guest host Tiffany Peterson as we learn about Michelle’s new book “The Make It Happen Blueprint” and three principles you need to know NOW to take your life to the next level.
Is GROWING Your Paycheck On Your 2020 Goal List?
In the twelve years that I have been working with marketing teams small business owners all over the world, I’ve seen a tragic statistic unfold right before my eyes: 50% of businesses fail in the first five years. Sad and true all at the same time.
Another thing I’ve noticed is that the businesses that are committed to a marketing plan and willing to change with the trends often succeed a lot faster than those who try to apply old school marketing tactics year over year. Don’t get me wrong, traditional advertising still works when done strategically, but you can’t ignore online and social media any longer. Here’s a list of three more of the biggest mistakes small businesses make in marketing.
Mistake #1 They don’t have a plan. As I say to my clients, “P-L-A-N is the four letter word for success!” Take time to write out your strategy for 2020, even if it’s just sticky notes on your wall. However, if you can give it a little more time, you might see greater results. Schedule some time in the next couple of weeks to create a strategy for next year, so that after the holidays are over, you’re ready to hit the ground running. I have a resource for this: learn more.
Mistake #2 They wait for everything to be perfect. I hate to see businesses who aren’t marketing because they’re waiting for the perfect logo, or the website to be updated for the 900th time, or they need to get more feedback from friends before they feel like they can more forward. I’m not suggesting you put out half baked ideas on a regular basis, but identify where perfectionism is paralyzing your business. Get some feedback, make some changes and then LAUNCH, don’t wait. It will never be perfect. ALL businesses and ALL marketing is a work in progress.
Mistake #3 They aren’t consistent. Do you want regular paychecks? Then WHY do you do sporadic marketing? I see too many small businesses who run campaigns when they need the money, but then they don’t have money so they don’t market effectively. Marketing is fuel for your business. It’s like food for the body. You wouldn’t survive on sporadic meals- a month here and a month there, your body needs regular nutrition. Your business needs regular marketing. When you’re creating your 2020 plan, make sure you include regular marketing efforts for regular results.
Mistake #4 Their target market is too broad. It sounds like generic marketing advice, but this year, more than ever we’ve been helping our clients create narrow focused niches and their sales are skyrocketing. If you want better results narrow your marketing and start sharing better messages that meet their needs.
If you’d like help creating your 2020 marketing plan, I have an event coming up November 21 & 22. You can join via LIVESTREAM from anywhere in the world. If you can give me two days, you’ll have a greater understanding of the latest marketing trends AND you’ll have a marketing plan for 2020. This is the seventh year I’ve done this event and each year it gets better, and each year we cover trends that can’t be missed. I’ve created this event to be VERY hands on. The activities we complete in those two days walk you through everything from niching your target market, to choosing your marketing outlets to creating a marketing budget, to connecting your audience on social media AND I show you how to track and measure your results. I only host this event once a year, so don’t miss it!
I was thrilled to be interviewed by Cindy Stagg on her podcast Lead Together.
I was asked about my experience as an attendee of the Girls State program and my involvement through the years. There’s no question that this program was life changing for me and no question that it certainly serves as a foundational part of my leadership opportunities over the years.
You can listen on iTunes or on her site here: https://www.
Thanks for having me Cindy!
We’re all contagious. If we’re sick, someone else could it. What are you spreading? In this video I share the story of the pimples and zits (don’t worry it’s not a gross story!) and I also share the whys and hows of spreading joy wherever you go!
Is there a goal you want, but your current efforts aren’t helping you get the results you desire? In this KSL segment we are talking about for strategies to supercharge your goals and your results.
Here’s the segment
According to the Association of Psychological Science, “Feelings of success in the workplace occur to the extent that people see they are able to grow, meet job challenges and by pursuing and attaining goals that are important and meaningful.” Studies also show that simply pursuing goals and interests bring greater levels of happiness and satisfaction – personally and professionally.
Question: Goal setting seems simple, but it’s not always easy, what’s your first tip you would give someone who wants better results?
Michelle: Get out of your head, and tie your goals to physical activities. Goal setting IS a mental game, but it’s the physical things we do that help us break bad habits and replace them with activities that bring results.. Don’t think about your goals, or type them in your phone WRITE them down. Physically connecting with your goals is powerful. Also, it’s not the things we think, it’s the things we DO that make a difference. Don’t just create a goal, write down what daily, weekly and monthly actions you’ll take to get there.
Question: Do you think it’s better to go it alone or to enlist help?
Michelle: Find someone who will keep you accountable. Studies show that if you have a good accountability partner you’re 65% more likely to succeed, but don’t just tell someone what you’re up to! Take it one step further, if you have regular accountability meetings you’re 95% more likely to succeed. Also, not all friends or spouses are good accountability partners. Someone needs to be supportive with out judgment and also needs to push without judgement as well.
Question: What do you think holds people back from getting the results they want?
Michelle: It’s not that people can’t accomplish a goal, it’s that they don’t make time for it. But the truth is that it’s not just making time, it’s making room, which means you often have to let something go. Your days are currently full, so what are you going to eliminate from your life in order to let something new in? Do you need to decrease time spent on social media or digital distractions? if so, set times on your phone to kick you out of social media apps or make a habit that you won’t open digital devices until you’ve worked on your goal for the day. Is there a task you need to outsource to help you be successful? Do you need to get better sleep so you have more energy? As part of your planning, consider what needs to removed from your life so your goals aren’t held hostage by your busy schedule. SCHEDULE time in your day for the actions that will bring you to success.
Question: What is your final thought or tip to up level your goal setting and goal achieving results?
Michelle: Block out time each week to evaluate your progress. Whether it’s Friday afternoon before the weekend, or Monday morning before you start your routines look at your goal AND your efforts and ask yourself, what worked this week? What didn’t work this week and what needs to change? Don’t be afraid to change your habits as you move forward. Your destination will stay the same but the way you get there may need some creativity. Success is not the destination, it’s the practice. And practicing evaluation will help the goal stay fresh.
Sheryl Sandberg, author of the book Lean In, writes that we should stop telling little girls they’re bossy, and start telling little girls that they have leadership skills. As these women enter the workplace, communicating, speaking up and feeling part of the conversation can be a challenge, without being labeled as “bossy”.
I did a Q&A to answer some of these questions about empowering women
Question: What’s your first recommendation for women to find their voice in an organization?
Michelle: Contribute in meetings. Speak up when you agree. Provide additional ideas when you disagree. Don’t just leave the comments for the vocal few. Even introverts need to find their voice and contribute on their teams, and in their organizations. Stand up for people, champion projects and share your voice.
Question: When there are problems on their organization or team, how can they speak up and contribute without sounding bossy?
Michelle: Find and share solutions more than complaints. One of the ways you can add the most value to your team and organization is to provide solutions without complaining. This is great tip for men and women. Sometimes in an effort to encourage change we share all the things that aren’t working, but it’s hard for management to respond because it can be perceived as having a bad attitude. Instead, provide and offer solutions and be creative when it comes different ways to address issues. Managers the trait they wish every employee had was the ability to problem solve without complaining.
Question: What if a “problem” escalates into a disagreement, or if you feel like you’re not quite sure how to respond?
Michelle: One of the best ways to find your voice is to know what to say AND when to say it. When things get heated, give yourself permission to table the conversation and revisit it when emotions cool down. Also, practice the phrase “It seems like you’ve had time to think about this, could you give me a day to think through my thoughts and I can come back to you with some ways we can resolve this issue” or “I may need a day or two to think through this situation, could we revisit this conversation on Friday after I’ve given it some careful thought?” Sometimes you need time to consider the right response so you don’t say things you don’t mean.
Question: What if someone takes your idea after you have already shared it?
Michelle: This is the MOST COMMON complaint we hear at our events. Women will share an idea in a meeting and then later in the meeting or another day someone will share the SAME idea and claim it as theirs. That can be discouraging, and if you’re gutsy, be willing to stand up for your idea. However, “Thank you for validating my suggestion” sounds better than “Hey, that was my idea!” In the moment, that can be tricky to pull off without attitude. If this seems to be happening to you frequently, practice a validation statement before you go into your next meeting. Also, remember that passion is okay. If your emotion feels competitive or combative you may be criticized for your emotions. Lead with passion and a commitment for the best interest in the team and organization, and you may find that this positive approach inspires people to lead with passionate positivity.
We love men and aren’t men bashers, but there is something powerful about a group of women getting together to learn and support each other. For more information about our annual Power Women event for female professionals, check out:
This segment on KSL Browser 5.0 is for all the women professionals who don’t feel “heard” in their organizations. In this few minutes, I share three things you can do to speak up and make a difference at your place of business.
If you want to learn more about our High performance leadership event for women, go to http://www.PowerWomenLead.com
Check it out and leave a comment & a like! I would love to know what you think! I know Lynn Bodnar (creator of the Momoir Series) would also appreciate your feedback!!
Every day 500 million individuals across the globe log onto Instagram. And while the social media landscape seems to be changing by the minute, businesses and brands are getting more organic engagement on Instagram than any other social media platform. To stay relevant businesses large and small should take advantage of Instagram’s latest feature, IGTV.
Question: Before we dive into your tips, why is IG TV so hot right now?
Michelle: IG TV rolled out in summer of last year. The beauty of IGTV is that you have longer form videos AND the ability to keep them long after the 24 hour period previously offered by Lives or videos in your feed. In February this year they started to put IGTV videos in the news feed which is huge because now those videos show up as content while people are scrolling. IG TV is relatively new and currently NOT encumbered by ads (though that may come soon) so businesses should jump on getting those channels loaded and providing quality content so people will watch them later when ads do come.
Question: It sounds like this is something companies need to jump on quickly. What’s your top tip for quick implementation?
Michelle: YES, now is the time. Don’t call your videographer and don’t stress about creating new things last minute, load videos you already have and create videos over time. Yes, you have to be careful about things getting cut off, but many videos you already have will work in the format and some businesses are even getting away with loading horizontal videos vertically and people can watch by turning their phone.
Question: What types of things do you think people should be posting and how often?
Michelle: Great question and it totally depends on the brand, but I would recommend that you decide as a team (or if you’re an entrepreneur, make it a party of one). The biggest thing to remember is that you create a content plan that you follow consistently. Of course load your best videos but think of your channel like a television channel. What “shows” will you have consistently? You can post the random content videos, but if you think of it like a show or podcast you’ll likely be better able to keep it up. And also, think of your content in three main categories, Informational, Behind the Scenes and Commercials. 80% of your videos should be Informational or behind the scenes and 20% of your shows can be commercials or salesy. Provide good content first and make sales secondary, even if you’re tempted to make it all commercials.
Question: Do you have any tips for how to increase views to your videos on Instagram and IGTV?
Michelle: YES, make sure you have a killer headline that makes people want to click on it and watch it, but also utilize your description for additional details that may be helpful to someone choosing between all of your videos. ALSO, IGTV is Hashtag friendly, but it’s recommended only to use up to 3 hashtags in your description. As always, content is king so provide good content people will talk about and share. If a picture is worth 1,000 words, then video has a lot of potential! Don’t miss this opportunity to tell the story of your business!