Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy. Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer. Videos that are uploaded directly to facebook will get more views than an external YouTube link. Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering. AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.
Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?
Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content. Take time to create a content schedule, decide how often you’re going to post videos or episodes. As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase. Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.
Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy. You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage. Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature. Remember to spend as much time building your website, retail location and sales processes. Get people from social media to your website where you own the team, the brand and the raving fans.
It’s that time of year for gifts and presents for family and friends, but it’s also the time of year for businesses to make any last minute purchases for tax purposes.
Today’s blog features three gifts you can give your business this season, that are also tax write offs.
Many businesses say the end of the year is a great time to buy big equipment and upgrade computers. Is that true?
Many years I have purchased new laptops, computers and printers but this year I’m encouraging businesses to increase their VIDEO equipment. If you don’t have a solid camera for video, make the purchase. If you have a camera but could use a light kit or another studio enhancement. that’s a good way to go.
This leads us to the question what if a business wants to do something with a little more heart? I know that many businesses spend time this year in charitable areas, there’s an additional area to be generous…your team. Anyone who works for you should be extra appreciated or loved this time of year. While some companies can afford a Christmas bonus, others give their teams a turkey or grocery store gift card. Decide what is best for your business, but make sure your team knows they are appreciated. You could even buy gift cards now for future promotions and incentives.
The final idea I have to gift your business this year is to invest in your company’s growth and buy services. Now, here me out. If you’re a small business and you haven’t outsourced you accounting, this is a great time to get a good book keeper or tax accountant on retainer. Want to learn something about marketing? Find a marketing event to attend next year and buy a ticket and travel. Better yet, combine my tip 2 and 3 and invest in your team. If you’re a bigger organization don’t just give incentive programs for health…Give them each a “personal development” bonus. Decide on an amount and let them buy books, events or coaching that will help them grow personally or professionally
Audioblogging goes back to the 1980s, but podcasting became more common place over 14 years ago in 2004. In 2018 48 Million people listen to podcasts weekly, so is there a way for your business to leverage podcasting as a marketing tool?
Today’s blog will be all about how podcasting can help businesses use conversations as part of their marketing strategy.
There have been quite a few frequently asked questions about podcasts. Today I would like to share with you a few of the questions along with the answers.
Question #1: Is podcasting dying out or picking up steam?
I’ve been podcasting since 2013 and I thought it would die out over time, but we’re just seeing our listenership increase, even though there is increased competition. Studies are showing that downloads are increasing and show no signs of decline, even with the rise of social video. People listen to podcasts when they multitask so it fills a unique void at home doing mundane housework, on the commute to work and also running errands or at the gym
Question #2: Why should a business consider podcasting as part of their marketing?
Podcasting let’s to you tell more of a story. Podcasts should be sales shows, you won’t get listeners, but a podcast can be used to establish expertise. Authors and speakers use podcasts to share thought leadership, but even brick and mortar businesses can use podcasts to share a unique angle and extend the customer experience. A salon could have a podcast on inner and outer beauty, an auto mechanic could have a podcast on car care or even purchasing the right car, etc.
Question #3: Beyond extending the story and creating content, how can businesses leverage podcasts in other ways?
Podcasts are great for building partnerships and sharing audiences. Interviewing other people in your industry or complementary industries can be a great way to cross audiences and grow your market. I have a friend who is a marketing consultant and he interviews marketers from top companies about how Marketing Builds Trust. He’s leveraging their expertise and connections and as that individual and organization shares the podcast, Adam reaches a bigger audience. Podcasting can be a great partnership tool.
Question #4: What thoughts you can offer a business who may want to dive into podcasting?
Don’t wait, dive in. Marketing in the digital era is about sharing content that is both relevant and searchable. Podcasts are consumed and shared, but they create a marketing asset that you can use year over year. Think of podcasting like building your arsenal of marketing resources. Audios can be transcribed and then turned into blog posts, social media shares and more.
Today’s show is all about possibility. How and why dreaming is an important part of peak performance and also how to turn those possibilities into reality.
Michelle will be interviewing a product visionary and inventor Ryan Grepper. We’ll be talking about possibilities, inventions, building business the right way and also, don’t miss Ryan’s tips for a KILLER crowd funding campaign!
Ryan is part visionary, part mad scientist, and a passionate supporter of the DIY revolution. He’s the driving force behind The Coolest, and has been a full-time inventor and product developer since 2006, with multiple products successfully developed and licensed in several industries.
He’s also committed to advocating for other inventors and helping them succeed. As Founder of Inventor’s Blueprint, an online video training program, Ryan helps inventors take their great ideas and turn them into products that sell.
It’s Not All Work:
Ryan loves nothing more than to get outdoors and play, because he’s originally from Helena, MT. In fact, whenever he’s not busy inventing cool things, he can usually be found on a mountain bike, a snowy slope, dangling from a hang glider—or getting tackled by his kids, who show no mercy.
If you’re looking for insights on how to bring your invention to fruition, check out Ryan’s resources at InventorsBlueprint.com
Check out his own invention The Coolest coolestkickstarter.com
If you have a product or service you are ready to market, check out Michelle’s Marketing Playbook: http://michelleontheair.com/marketingplaybook/
If you missed Make It Happen Radio you can get all the juicy details by downloading the show here.
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Danielle LaPorte is the creator of The Desire Map: A Guide To Creating Goals With Soul, author of the bestseller, The Fire Starter Sessions (with Random House/Crown), co-creator of Your Big Beautiful Book Plan, and soon to be publisher of DANIELLE Magazine. An inspirational speaker, poet, former think tank exec and business strategist, she writes weekly at DanielleLaPorte.com, where over a million visitors have gone for her straight-up advice — a site was named one of the “Top 100 Websites for Women” by Forbes.
To see a list of all of our episodes go to: http://www.speakmichelle.com/podcast