Three Ways to Find and Share Your Voice in Your Organization

KSL Browser 5.0

This segment on KSL Browser 5.0 is for all the women professionals who don’t feel “heard” in their organizations. In this few minutes, I share three things you can do to speak up and make a difference at your place of business.

If you want to learn more about our High performance leadership event for women, go to http://www.PowerWomenLead.com

 

How to Use IGTV in Your Business

Q&A with Michelle McCullough

Every day 500 million individuals across the globe log onto Instagram. And while the social media landscape seems to be changing by the minute, businesses and brands are getting more organic engagement on Instagram than any other social media platform. To stay relevant businesses large and small should take advantage of Instagram’s latest feature, IGTV.

Question: Before we dive into your tips, why is IG TV so hot right now?

Michelle: IG TV rolled out in summer of last year. The beauty of IGTV is that you have longer form videos AND the ability to keep them long after the 24 hour period previously offered by Lives or videos in your feed. In February this year they started to put IGTV videos in the news feed which is huge because now those videos show up as content while people are scrolling. IG TV is relatively new and currently NOT encumbered by ads (though that may come soon) so businesses should jump on getting those channels loaded and providing quality content so people will watch them later when ads do come.

Question: It sounds like this is something companies need to jump on quickly. What’s your top tip for quick implementation?

Michelle: YES, now is the time. Don’t call your videographer and don’t stress about creating new things last minute, load videos you already have and create videos over time. Yes, you have to be careful about things getting cut off, but many videos you already have will work in the format and some businesses are even getting away with loading horizontal videos vertically and people can watch by turning their phone.

Question: What types of things do you think people should be posting and how often?

Michelle: Great question and it totally depends on the brand, but I would recommend that you decide as a team (or if you’re an entrepreneur, make it a party of one). The biggest thing to remember is that you create a content plan that you follow consistently. Of course load your best videos but think of your channel like a television channel. What “shows” will you have consistently? You can post the random content videos, but if you think of it like a show or podcast you’ll likely be better able to keep it up. And also, think of your content in three main categories, Informational, Behind the Scenes and Commercials. 80% of your videos should be Informational or behind the scenes and 20% of your shows can be commercials or salesy. Provide good content first and make sales secondary, even if you’re tempted to make it all commercials.

Question: Do you have any tips for how to increase views to your videos on Instagram and IGTV?

Michelle: YES, make sure you have a killer headline that makes people want to click on it and watch it, but also utilize your description for additional details that may be helpful to someone choosing between all of your videos. ALSO, IGTV is Hashtag friendly, but it’s recommended only to use up to 3 hashtags in your description. As always, content is king so provide good content people will talk about and share. If a picture is worth 1,000 words, then video has a lot of potential! Don’t miss this opportunity to tell the story of your business!

What if I Hate my Job?

Thoughts and Tips for Greater Job Satisfaction

As I travel and speak at corporations, I’m often surprised how often I’m pulled aside and someone says to me in a hushed tone, “I appreciate what you said, but what if I HATE my job?” All the motivational messages in the world can’t change job circumstances…or can they?

How to Use IG TV For Your Business (and why!)

KSL Browser 5.0

Yesterday’s KSL segment was a LOT of fun. Are you using Instagram for your business? Then you probably should consider IG TV as part of your strategy. Now it’s a great time to take advantage of this new feature, especially since those videos are showing up in the IG newsfeed. Watch this segment, to hear three tips that will help you quickly utilize this feature.

Four Ways to Be A Better Boss

KSL Browser 5.0

This week on KSL Browser 5.0 we talked about ways we can become a better boss.

Studies show that people don’t leave jobs, they leave bosses. When I was the Director of Operations for a startup, I had over 50 people reporting to me from 6 different departments and since the CEO had been managing these teams previously, there hadn’t been a lot of attention to systems, job descriptions and job functions and making sure that the departments were working together when necessary and NOT stepping on each other’s toes.

It was tricky, and within each department we had managers trying to get results from their teams with varying degrees of success.

The short part is there are so many different ways to be a boss. You can manage or you can lead, but in most studies its now how you do your job, but how you treat your people that matters most.

In this segment we talk about four ways to up your leadership game so that you can connect with your employees and get better results out of the work they do.

5 Tips to Living in Priority in Life and Business

Balance ReDefined Podcast With Connie Sokol

Honored to be interviewed by Connie Sokol on her podcast Balance ReDefined.
In it I share about how my priorities and businesses have shifted from the time I had young kids to now with kids in school full time.
Click here to listen: 5 Tips to a Better Work/Life Balance 
Check out the You Got This Women’s conference that is happening in March!
Learn more and get your tickets here: www.yougotthiswomen.com

How Can I Use Facebook Watch As A Marketing Strategy?

Q&A with Michelle

In an attempt to compete with YouTube video views and to keep active users on the platform, facebook rolled out Facebook Watch in 2017.  While the adoption seemed a little slow last year, it’s growing steam.  In Facebook Watch and newsfeed, Facebook has over 8 billion video views a day.
Today we are going to discuss and answer some questions about business tips if you’d like to use Facebook Watch as a marketing strategy.

Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy.  Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer.  Videos that are uploaded directly to facebook will get more views than an external YouTube link.  Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering.  AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.

Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?

Michelle: If your business is going to lead with video and consistently create and share video, or if you’re primary business is entertainment (like comedy clubs) or expertise (like speakers, authors or trainers) content is your number one strategy for building an audience.  Changing your page template to video will make your videos eligible to get into the Facebook Watch button, and give you extra tools to promote past, present and current videos.  Experts like Marie Forleo and Gretchen Rubin have video pages, along with Dry Comedy Bar.  Changing your template is easy and you can easily change it to another setting if you don’t like it.

Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content.  Take time to create a content schedule, decide how often you’re going to post videos or episodes.  As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase.  Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.

Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy.  You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage.  Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature.  Remember to spend as much time building your website, retail location and sales processes.  Get people from social media to your website where you own the team, the brand and the raving fans.