The Marketing Trifecta

Featured in Speaker Magazine

I was thrilled to be asked to submit and article to Speaker Magazine, the publication for the National Speakers Association.  I submitted it last year and it was published in the spring.
I get asked all the time what the best marketing outlets are:
Should I be on Facebook?
What magazine would you recommend for my company to advertise in?
Do billboards work?
This is what I call reverse marketing: choosing the medium before you’ve carefully considered your masses (target market) and your messages.
Some messages don’t work on billboards – even if they would be great for your company.
A billion people may be on Facebook, but is that really your target market?
Marketing is getting the right MESSAGES, to the right MASSES, through the right MEDIUMS, so you can make MONEY.
THIS is the marketing trifecta.  Consider your market first, then the messages you want to share and THEN choose your mediums last.  Once you know the first two, the last is pretty easy to figure out.
Happy Marketing!

Spreading Joy – The Story of the Pimples and Zits

Mustache Power Productions Video

We’re all contagious. If we’re sick, someone else could it. What are you spreading? In this video I share the story of the pimples and zits (don’t worry it’s not a gross story!) and I also share the whys and hows of spreading joy wherever you go!

What if I hate my job?

Mustache Power Productions Video

In working with professionals and organizations all over the country I have heard one thing that has surprised me (or maybe it shouldn’t).  All types of people that I come in contact with will pull me aside and say, “What if I hate my job?” I’m starting to talk more about this when I consult with the leadership team. In this video I share the two choices you have if your truly hate your job.

If Intentions Are High & Motivation is Low (Ahem, real life….), Listen to This

Podcast Interview on the Lisa Valentine Clark Radio Show

Last week I had the opportunity to be interviewed on the Lisa Valentine Clark show.  Lisa is a dream “on air” and off.  She’s a cool human and it was fun to be in the studio with her and Richie for this segment.

Supercharge Your Goals for Increased Results

KSL Noon News Segment

Is there a goal you want, but your current efforts aren’t helping you get the results you desire? In this KSL segment we are talking about for strategies to supercharge your goals and your results.

Here’s the segment

 

25 Recommended Books That Will Change Your Life

Need Something on Your Reading List

I attended a mastermind this month with Kirk Weisler and he turned the mic on the attendees. He asked everyone to share two books that have changed their leadership or personal lives.  It was fascinating!  I compiled the list to share with you.
How many of these books have you read?  What would your two books be?

Here are the books I recommended:

Of all the personal development books I’ve read: How Will You Measure Your Life by Clayton Christensen is my favorite https://amzn.to/2IUwjQ3

This book changed my business and made it more profitable in one easy read. Profit First by Mike Michalowicz  https://amzn.to/2GUCb9H

Here are the books recommended by the other folks in the room.

1.    The Leaders Voice by Clark and Crossland https://amzn.to/2DoU3ay

2.    Made to Stick by Chip and Dan Heath https://amzn.to/2IuNwyZ

3.    Tribe of Mentors by Timothy Ferriss https://amzn.to/2IuOrQi

4.    Yes You Can by Natalie Turner https://amzn.to/2HnduD2

5.    It’s Your Ship by Michael Abrashoff https://amzn.to/2GuOZU0

6.    Leaders Eat Last by Simon Sinek https://amzn.to/2DlAK1M

7.    Power of Storytelling by Ty Bennett https://amzn.to/2GuqPZJ

8.    Atomic Habits by James Clear https://amzn.to/2XnUdGw

9.    Rejection Proof by Jia Jang https://amzn.to/2IrTD7t

10. Building A Story Brand by Donald Miller https://amzn.to/2Is0GwH

11. Where There’s Hope by Elizabeth Smart https://amzn.to/2UJwR1b

12. The Coaching Habit Say less, ask more and change the way you lead forever by Michael Bungay Stainer https://amzn.to/2Gs9gbE

13. Crushing It by Gary Vaynerchuck https://amzn.to/2DhrRpJ

14. Good To Great by Jim Collins https://amzn.to/2GuQce0

15. Dog Poop Initiative by Kirk Weisler https://amzn.to/2DmMtNx

16. Dare to Lead by Brene Brown https://amzn.to/2UMZXwH

17. Radical Candor by Kim Scott https://amzn.to/2VbahxY

18. Four disciplines of Execution by Stephen Covey and Chris McChesney https://amzn.to/2VaTye8

19. Energy Leadership by Bruce Schneider https://amzn.to/2Pmsofa

20. Killer Angels by Michael Shaara https://amzn.to/2IurBYI

21. The Once & Future King by T. H. White https://amzn.to/2Pf8zpQ

22. Flow by Millay Csikszentmihalyi https://amzn.to/2IuAUYD

23. Execution by Ram Charan https://amzn.to/2GlcKwk

24. The Forgotten Man – Amity Shales https://amzn.to/2PhdZRn

25. The 12 Rules for Life and Anecdote for Chaos – Jordan Peterson https://amzn.to/2DlR3LM

AND…If you haven’t read it, can I shamelessly plug my book: The Make It Happen Blueprint?  Yep, it’s my blog, I can! 😉 https://amzn.to/2PEauVh

Four Ways to Speak Up and Contribute in Your Organization

Q & A with Michelle McCullough

Sheryl Sandberg, author of the book Lean In, writes that we should stop telling little girls they’re bossy, and start telling little girls that they have leadership skills. As these women enter the workplace, communicating, speaking up and feeling part of the conversation can be a challenge, without being labeled as “bossy”.

I did a Q&A to answer some of these questions about empowering women

Question: What’s your first recommendation for women to find their voice in an organization?

Michelle: Contribute in meetings.  Speak up when you agree.  Provide additional ideas when you disagree.  Don’t just leave the comments for the vocal few.  Even introverts need to find their voice  and contribute on their teams, and in their organizations.  Stand up for people, champion projects and share your voice.

Question: When there are problems on their organization or team, how can they speak up and contribute without sounding bossy?

Michelle: Find and share solutions more than complaints.  One of the ways you can add the most value to your team and organization is to provide solutions without complaining.  This is great tip for men and women.  Sometimes in an effort to encourage change we share all the things that aren’t working, but it’s hard for management to respond because it can be perceived as having a bad attitude.  Instead, provide and offer solutions and be creative when it comes different ways to address issues.  Managers the trait they wish every employee had was the ability to problem solve without complaining.

Question: What if a “problem” escalates into a disagreement, or if you feel like you’re not quite sure how to respond?

Michelle: One of the best ways to find your voice is to know what to say AND when to say it.  When things get heated, give yourself permission to table the conversation and revisit it when emotions cool down.  Also, practice the phrase “It seems like you’ve had time to think about this, could you give me a day to think through my thoughts and I can come back to you with some ways we can resolve this issue” or “I may need a day or two to think through this situation, could we revisit this conversation on Friday after I’ve given it some careful thought?”  Sometimes you need time to consider the right response so you don’t say things you don’t mean.

Question: What if someone takes your idea after you have already shared it?

Michelle: This is the MOST COMMON complaint we hear at our events.  Women will share an idea in a meeting and then later in the meeting or another day someone will share the SAME idea and claim it as theirs.  That can be discouraging, and if you’re gutsy, be willing to stand up for your idea.  However, “Thank you for validating my suggestion” sounds better than “Hey, that was my idea!”  In the moment, that can be tricky to pull off without attitude.  If this seems to be happening to you frequently, practice a validation statement before you go into your next meeting.  Also, remember that passion is okay.  If your emotion feels competitive or combative you may be criticized for your emotions.  Lead with passion and a commitment for the best interest in the team and organization, and you may find that this positive approach inspires people to lead with passionate positivity.

We love men and aren’t men bashers, but there is something powerful about a group of women getting together to learn and support each other.  For more information about our annual Power Women event for female professionals, check out:
www.powerwomenlead.com

 

Three Ways to Find and Share Your Voice in Your Organization

KSL Browser 5.0

This segment on KSL Browser 5.0 is for all the women professionals who don’t feel “heard” in their organizations. In this few minutes, I share three things you can do to speak up and make a difference at your place of business.

If you want to learn more about our High performance leadership event for women, go to http://www.PowerWomenLead.com