Podcasts

Question and Answer with Michelle Mccullogh

 

Audioblogging goes back to the 1980s, but podcasting became more common place over 14 years ago in 2004.  In 2018 48 Million people listen to podcasts weekly, so is there a way for your business to leverage podcasting as a marketing tool?
Today’s blog will be all about how podcasting can help businesses use conversations as part of their marketing strategy.

There have been quite a few frequently asked questions about podcasts. Today I would like to share with you a few of the questions along with the answers.

Question #1: Is podcasting dying out or picking up steam?
I’ve been podcasting since 2013 and I thought it would die out over time, but we’re just seeing our listenership increase, even though there is increased competition.  Studies are showing that downloads are increasing and show no signs of decline, even with the rise of social video.  People listen to podcasts when they multitask so it fills a unique void at home doing mundane housework, on the commute to work and also running errands or at the gym

Question #2:  Why should a business consider podcasting as part of their marketing?
Podcasting let’s to you tell more of a story.  Podcasts should be sales shows, you won’t get listeners, but a podcast can be used to establish expertise.  Authors and speakers use podcasts to share thought leadership, but even brick and mortar businesses can use podcasts to share a unique angle and extend the customer experience.  A salon could have a podcast on inner and outer beauty, an auto mechanic could have a podcast on car care or even purchasing the right car, etc.

Question #3: Beyond extending the story and creating content, how can businesses leverage podcasts in other ways?
Podcasts are great for building partnerships and sharing audiences.  Interviewing other people in your industry or complementary industries can be a great way to cross audiences and grow your market.  I have a friend who is a marketing consultant and he interviews marketers from top companies about how Marketing Builds Trust.  He’s leveraging their expertise and connections and as that individual and organization shares the podcast, Adam reaches a bigger audience.  Podcasting can be a great partnership tool.

Question #4:  What thoughts you can offer a business who may want to dive into podcasting?
Don’t wait, dive in.  Marketing in the digital era is about sharing content that is both relevant and searchable.  Podcasts are consumed and shared, but they create a marketing asset that you can use year over year.  Think of podcasting like building your arsenal of marketing resources.  Audios can be transcribed and then turned into blog posts, social media shares and more.

Is Facebook Watch a Good option for a Video Marketing?

KSL Browser 5.0 TV Segment

Last month on KSL we talked about video marketing in general. This month we’re taking a look at a specific strategy: Facebook Watch.
As Facebook works to compete with YouTube for video views and market share many companies are wondering if Facebook Watch is a viable strategy for business.
In this segment, I share some tips about how to use Facebook Watch if you do decide to use it as a business marketing strategy.
Here are some pictures from my time in the studio this week!

Investing in Women Employees

KSL Browser 5.0 Segment

Today marked my 12th segment on KSLs Browser 5.0 show. I’ve been a regular contributor for a year! 🎉🎉
Lori Pritchard, Andrew Whittenberg and I celebrated with this picture!
Now, about today’s segment. Corporate culture is a hot subject right now and how you address the needs of women to keep them engaged and long term employees is important, too.
In this segment I share four ways you can invest in the women in your organization to improve productivity and also employee engagement.

How Your Business Can Leverage Podcasts as Part Of Your Marketing

KSL Browser 5.0 TV segment

It was great to be back in the studio yesterday talking about podcasts!
If you want to see how I leverage podcasts for my business go to:
Make It Happen
The Living Room
Other great business podcasts:
Marketing Trust with Adam Buchanan
Cool Things Entrepreneurs Do with Thom Singer
Entrepreneur on Fire with John Lee Dumas
Here’s yesterday’s segment

Here’s a behind the scenes pick with Lori Pritchard and Andrew Whitenburg.

10 Lessons Businesses and Peak Performers Can Learn From Greatest Showman (VIDEO)

KSL Browser 5.0 TV Segment

Today for my monthly segment on KSL Browser 5.0 I got to share 3 of my favorite business takeaways from the box office hit The Greatest Showman.
This segment was a lot of fun and there are some great tips and ideas here.
On the segment I share that I’ve made my list of almost 45 (and growing) takeaways. Today I’m going to share 7 more (in no particular order).
From the Video
1. Pivot & Innovate
2. “We Don’t Need A Building”
3. “Here Right In Front of You”
Bonus Takeaways:
4. From the scene in the bar with Jackman and Efron, “Comfort is the enemy of progress.” Juicy, right? Are you comfortable or are you growing? In what ways can you step away from fear and take action for greater success and performance?
5. Publicity is still the lifeblood of Business but today the PR for your business, brand or product exists beyond the newspaper and the limitation of others opinions. How can you get the media to talk about your business?  How can you use your own social media and online platforms to steer the conversation.
6. This isn’t discussed, but at the end, we see this great quote from PT Barnum. How do you or your business make others happy? How do you solve problems for your ideal customer.  “The noblest art is that of making others happy.”
7. Business or Success doesn’t fill any holes. Barnum, like many entrepreneurs (including myself at times), look to the lights and the glitter to fill something inside of us. I have learned, as Barnum’s character does, that success doesn’t fill holes of loneliness, lack, feeling like enough. And continuing to chase it can often make those holes bigger.
8. Don’t cut corners. I love Barnum’s commitment to quality costumes, good signs and marketing, etc. This is one of the biggest mistakes I see startups make, they cut corners to save a buck and do things halfway. As a result, their brand is only half developed and their bottom line, bottoms out. Sure, there are ways you can bootstrap your business, but don’t sacrifice quality.
9. “Dreaming with your eyes wide open” I love this line in the song “Come Alive”.  The double meaning here is awesome. “Dream while you’re awake,” my friend Clint Pulver says. And this line is directly in alignment with letting you dream in life and it just at night. Have your million dreams. But I also love Dream with your eyes wide open.
SEE the risks and evaluate.
SEE the future.
SEE what’s coming.
☝️ this is the way to expand your success.
10. Partner with RIGHT People. Barnum hand picked his performers for the right Show. He also picked a business partner that could fill a hole he needed. As you hire and grow, build your team with people who compliment your strengths by bringing their strengths to the table.
Stay tuned for more of my favorite takeaways, and share some of YOUR favorites!
Make It Happen!
Michelle

What to Do If Your Kid is A Cyber Bully (AND How to Prevent Your Kid From Becoming a Bully)

KSL Browser 5.0 TV Segment

October is National Bullying Awareness Month and with a cell phone in the hands of almost every teen, the subject of cyber bullying deserves attention and discussion.

In yesterday’s post we talked about what to do if your kid is getting bullied online.  Today, we’re talking about what to do if your kid is the instigator (AND a few thoughts about how to prevent it from happening in the first place).

What to Do About Cyber Bullying

KSL Browser 5.0 TV Segment

October is National Bullying Awareness Month and with a cell phone in the hands of almost every teen, the subject of cyber bullying deserves attention and discussion.

If your kid is being bullied:

  1. Take it offline – but ACT
    1. Remember the 3 Ds – Document, Discuss, Delete
  2. Make adjustments to schedules and activities.
  3. Make sure they get additional help and support if needed.

Check out our next post for what to do if your kid is the bully and how to prevent your kid from becoming a bully in the future.

Three Tips To Better Email Management

KSL TV Segment

Studies show that employees waste 17 hours a week on pointless work email.  Take 17 and times it by all of your employees and that’s a hefty expense for businesses.

Here are three tips to to be more productive with your email:

Schedule Time For Email – Don’t Keep It Open All Day
Cut Back On Junk – Opt Out of Emails You Don’t Read
Make Email Work For You – Create Folders

Watch the video here:

https://www.youtube.com/watch?v=9kDwTLZ-hhM&t=4s

https://www.ksl.com/?sid=45538208&nid=1194