Rescuing Your New Years Goals

Q&A with Michelle

Did you set a New Years Resolution this year? 45% of Americans set New Years Resolutions and of those only 8% actually follow through to completion. If you started strong, but your motivation is waning, today we’re going to talk about ways you can rescue your goals if you have fallen off the wagon.

In this Q&A segment I will share with you these four tips for rescuing your goals if you’ve already “fallen off the wagon”
1. Stop the Shame
2. Revisit your Why
3. Consider Goal Graduation
4. Focus on Habits Not Results

Question: Is there hope if we’ve already fallen off the wagon?

Michelle: Absolutely! One of the mindsets that holds us back from success is to believe there is only one time of year to succeed at change. And we don’t just do this for New Year’s Resolutions. We say, I’ll try again on Monday, or next month. But even deeper than that, because we consistently break our goals, we wait for another time to succeed. AND when we beat ourselves up for breaking a diet, or spending when we shouldn’t or whatever, we start the shame cycle and that self talk doesn’t make you want to try anymore. Believe you can and believe it’s worth it but stop telling yourself you’re a failure. THAT won’t help you reach any goals.

Question: What if the motivation just isn’t there? How do you get to the gym, or spend less, or apply for a better job?

Michelle: Revisit your motivation and make sure WHY you want the goal is solid. Are you trying to get organized because everyones sharing you Marie Kondo after pictures on Social Media? Or do you feel the need to be better organized in your life because you’re spending so much time trying to find “lost” things? Your why has to be rooted in what YOU want, not what others want. One year I had friends who were trying to motivate me to run a half marathon, but until I was willing to do it for me, I couldn’t commit or even be motivated to complete the training schedule.

Question: Do you think it’s more motivating to go for a BIG goal or a small goal?

Michelle: Depends, some people are more motivated by big hairy audacious goals and that helps them hit the pavement and work hard. However, most of us, especially if you have let goals go in the past, you may want to consider Goal Graduation. For example, let’s say you want to lose 50 pounds, some people would be motivated by that goal, but others need to start with something small like losing 10% of your body weight or even just losing 5 pounds so that they can feel success and stay motivated. BIG goals CAN be fun, but its hard to stay motivated if you don’t hit milestones over time.

Question: What final tip do you have for someone who isn’t ready to give up on their goal?

Michelle: Resolutions are great, but plans are better. My best recommendation for progress and achievement is to focus on habits not results. If you’re trying to lose weight and you get on the scale once a week and it doesn’t move, then it can be hard to continue the good habits when the results aren’t there. Instead focus on the daily, weekly, and monthly ACTIONS you need to take and then you can celebrate every night that you went to the gym or ate 5 servings of fruits and veggies, and you know that you body is getting healthy, even if the scale doesn’t reflect your efforts. Success is NOT a destination, its a practice.

How Can I Use Facebook Watch As A Marketing Strategy?

Q&A with Michelle

In an attempt to compete with YouTube video views and to keep active users on the platform, facebook rolled out Facebook Watch in 2017.  While the adoption seemed a little slow last year, it’s growing steam.  In Facebook Watch and newsfeed, Facebook has over 8 billion video views a day.
Today we are going to discuss and answer some questions about business tips if you’d like to use Facebook Watch as a marketing strategy.

Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy.  Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer.  Videos that are uploaded directly to facebook will get more views than an external YouTube link.  Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering.  AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.

Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?

Michelle: If your business is going to lead with video and consistently create and share video, or if you’re primary business is entertainment (like comedy clubs) or expertise (like speakers, authors or trainers) content is your number one strategy for building an audience.  Changing your page template to video will make your videos eligible to get into the Facebook Watch button, and give you extra tools to promote past, present and current videos.  Experts like Marie Forleo and Gretchen Rubin have video pages, along with Dry Comedy Bar.  Changing your template is easy and you can easily change it to another setting if you don’t like it.

Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content.  Take time to create a content schedule, decide how often you’re going to post videos or episodes.  As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase.  Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.

Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy.  You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage.  Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature.  Remember to spend as much time building your website, retail location and sales processes.  Get people from social media to your website where you own the team, the brand and the raving fans.

How Do I Get My Business Up and Going?

Q&A with Michelle

According to a OnePoll Study, 1 in 7 Americans believe they are sitting on a fantastic business idea.  Of those 41% haven’t taken any steps to get their idea off the ground.
Today on the blog I will be answering a few frequently asked questions about starting a business.
Question: How does someone know if their idea will actually work?
Michelle: Step one, is to really consider if this is a product you want or if there is an actual market for your product or service.  You do this by defining your target market. What group of people will benefit from this product or service? What does this group of people have in common? Age? Income? Education? Geographics? If there is a group that will buy your product, then you can go onto the next step.Question: What’s the next decision that needs to be made?
Michelle: Then next decision is does this product or service serve a local audience or a national or international audience.  If it’s a salon, or gift shop, while there may be an online element, a majority will happen online. While it’s easy to say you can sell to everyone, it’s hard to reach them unless it makes business sense that matches the product or service.

Question: How do you decide if you want to bootstrap your business or if you need income from another source?
Michelle: Many small business ideas can be bootstrapped.  But tech companies and inventions could need capital or maybe just a small business loan.  If you’re still not sure, consider the income and expenses that your business has.  Many startup hopefuls consider the income but not the costs. Understanding both is very important.

Question: One final quick question, how does one know they’re ready to dive into a startup?
Michelle: The truth is you’re never ready.  There will be things you figure out on the road whether you start you business now or 6 months from now, but thinking and planning can only get you so far.  Do some initial work and then get started and dive in.  You can adjust your sails as you go, but you won’t move forward until you push away from the dock.

50 Apps for You & Your Business

Using Your Phone for Increased Productivity & High Performance

I had the opportunity to speak at a conference this year on the 50 best apps for your business. Today I get to share 4 of my favorite apps on KSL’s Browser 5.0 but I wanted you to have my whole list.

In the digital world that we live in, we’ve got apps for everything from health to money.

Check out the list of my favorite 50 apps below.

 

 

How to rock Video Marketing for Your Business

Question and Answer with Michelle Mccullough

 

 

 

 

Last weekend video marketers and YouTube stars met in Provo at CVX live, a social media conference that focuses sharing the latest in on online video.  Today on the blog we will discuss four video marketing trends that you can apply in your business.

Video seems like it’s not going away. This year I did a lot about video and I would like to share.  Number One, while most people were at the conference to learn about YouTube, don’t rule out Facebook Watch.  Facebook watch can be a great way for your small business to shine on a every changing platform.  You can create playlists, release a video series like a podcast and more.  AND since Facebook is caring a lot about making Facebook Watch work, videos are doing better in the news feed algorithm.

Let’s jump into a few frequently asked questions to help us learn more about video.

Question #1: If you do want to dive into video, what’s working in terms of length?
Michelle: YouTube measures two things, views and watch time.  While some people consume short form content, longer format videos that are between 8-12 minutes and maybe even more help your watch time, especially if the information is valuable and entertaining.  RIP Vine, people want more. More watch time also can increase ad revenue.

Question #2:
What would you say is the one thing video marketers need to know before starting or revamping a video strategy?
Michelle: This isn’t necessarily a trend, but it was repeated as a success principle. Consistency is still KING. Entertaining is good, humor is good, interesting is good, but if you aren’t consistently putting out content you can be easily forgotten when there are a number of other people out there who are producing content, almost daily.  That may be hard to maintain for some businesses but always recommend that at least weekly will help keep you top of mind, especially for those people who subscribe and get notified when you put out something new.

Question #3: There are a lot of people out there that seem to have it figured out.  What would you say to someone who may have tried this but may be struggling?
Michelle: Don’t copy – create.  Look around and see what other people are doing that’s successful.  For example, my good friend Dr. Paul Jenkins from Live on Purpose TV produces 20 videos in one day and then releases one a day Monday through Friday.  He has a wildly successful channel that he just started in November, but that may not work for me.  You have to do your owner and you can’t copy his content and just make it your own.  Successful videos and video series work because people add their own unique flair and personality.

 

 

 

Podcasts

Question and Answer with Michelle Mccullogh

 

Audioblogging goes back to the 1980s, but podcasting became more common place over 14 years ago in 2004.  In 2018 48 Million people listen to podcasts weekly, so is there a way for your business to leverage podcasting as a marketing tool?
Today’s blog will be all about how podcasting can help businesses use conversations as part of their marketing strategy.

There have been quite a few frequently asked questions about podcasts. Today I would like to share with you a few of the questions along with the answers.

Question #1: Is podcasting dying out or picking up steam?
I’ve been podcasting since 2013 and I thought it would die out over time, but we’re just seeing our listenership increase, even though there is increased competition.  Studies are showing that downloads are increasing and show no signs of decline, even with the rise of social video.  People listen to podcasts when they multitask so it fills a unique void at home doing mundane housework, on the commute to work and also running errands or at the gym

Question #2:  Why should a business consider podcasting as part of their marketing?
Podcasting let’s to you tell more of a story.  Podcasts should be sales shows, you won’t get listeners, but a podcast can be used to establish expertise.  Authors and speakers use podcasts to share thought leadership, but even brick and mortar businesses can use podcasts to share a unique angle and extend the customer experience.  A salon could have a podcast on inner and outer beauty, an auto mechanic could have a podcast on car care or even purchasing the right car, etc.

Question #3: Beyond extending the story and creating content, how can businesses leverage podcasts in other ways?
Podcasts are great for building partnerships and sharing audiences.  Interviewing other people in your industry or complementary industries can be a great way to cross audiences and grow your market.  I have a friend who is a marketing consultant and he interviews marketers from top companies about how Marketing Builds Trust.  He’s leveraging their expertise and connections and as that individual and organization shares the podcast, Adam reaches a bigger audience.  Podcasting can be a great partnership tool.

Question #4:  What thoughts you can offer a business who may want to dive into podcasting?
Don’t wait, dive in.  Marketing in the digital era is about sharing content that is both relevant and searchable.  Podcasts are consumed and shared, but they create a marketing asset that you can use year over year.  Think of podcasting like building your arsenal of marketing resources.  Audios can be transcribed and then turned into blog posts, social media shares and more.