How to Use IGTV in Your Business

Q&A with Michelle McCullough

Every day 500 million individuals across the globe log onto Instagram. And while the social media landscape seems to be changing by the minute, businesses and brands are getting more organic engagement on Instagram than any other social media platform. To stay relevant businesses large and small should take advantage of Instagram’s latest feature, IGTV.

Question: Before we dive into your tips, why is IG TV so hot right now?

Michelle: IG TV rolled out in summer of last year. The beauty of IGTV is that you have longer form videos AND the ability to keep them long after the 24 hour period previously offered by Lives or videos in your feed. In February this year they started to put IGTV videos in the news feed which is huge because now those videos show up as content while people are scrolling. IG TV is relatively new and currently NOT encumbered by ads (though that may come soon) so businesses should jump on getting those channels loaded and providing quality content so people will watch them later when ads do come.

Question: It sounds like this is something companies need to jump on quickly. What’s your top tip for quick implementation?

Michelle: YES, now is the time. Don’t call your videographer and don’t stress about creating new things last minute, load videos you already have and create videos over time. Yes, you have to be careful about things getting cut off, but many videos you already have will work in the format and some businesses are even getting away with loading horizontal videos vertically and people can watch by turning their phone.

Question: What types of things do you think people should be posting and how often?

Michelle: Great question and it totally depends on the brand, but I would recommend that you decide as a team (or if you’re an entrepreneur, make it a party of one). The biggest thing to remember is that you create a content plan that you follow consistently. Of course load your best videos but think of your channel like a television channel. What “shows” will you have consistently? You can post the random content videos, but if you think of it like a show or podcast you’ll likely be better able to keep it up. And also, think of your content in three main categories, Informational, Behind the Scenes and Commercials. 80% of your videos should be Informational or behind the scenes and 20% of your shows can be commercials or salesy. Provide good content first and make sales secondary, even if you’re tempted to make it all commercials.

Question: Do you have any tips for how to increase views to your videos on Instagram and IGTV?

Michelle: YES, make sure you have a killer headline that makes people want to click on it and watch it, but also utilize your description for additional details that may be helpful to someone choosing between all of your videos. ALSO, IGTV is Hashtag friendly, but it’s recommended only to use up to 3 hashtags in your description. As always, content is king so provide good content people will talk about and share. If a picture is worth 1,000 words, then video has a lot of potential! Don’t miss this opportunity to tell the story of your business!

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What if I Hate my Job?

Thoughts and Tips for Greater Job Satisfaction

As I travel and speak at corporations, I’m often surprised how often I’m pulled aside and someone says to me in a hushed tone, “I appreciate what you said, but what if I HATE my job?” All the motivational messages in the world can’t change job circumstances…or can they?

How to Use IG TV For Your Business (and why!)

KSL Browser 5.0

Yesterday’s KSL segment was a LOT of fun. Are you using Instagram for your business? Then you probably should consider IG TV as part of your strategy. Now it’s a great time to take advantage of this new feature, especially since those videos are showing up in the IG newsfeed. Watch this segment, to hear three tips that will help you quickly utilize this feature.

Time Management Advice From A High Performance Speaker & Author

VIDEO - Time Management Begins With A Time Mindset

You’ve probably heard the phrase “either you run the day or the day runs you.” And I wholeheartedly agree!

In this video I share a foundational principle to time management, something I learned the hard way!

4 Tips To Be A Better Boss

Q&A with Michelle McCullough

 

 

I had the opportunity to go on KSL Brower 5.0  this week and discuss 4 tips to be a better boss.

A study done by Gallop showed that 75% of people have left a job because of a boss and not because of the job itself or even their paycheck.  Below is a Q&A with Michelle about how to be a better boss.

Question: Can we really narrow it down to only four things? What would you say is number one?

Michelle: It will be tough, I conducted a little survey of my own on social media yesterday, but there were three main categories of boss pet peeves. First, train people well, then trust them to get the job done. There can be course correction along the way, but micromanagement was at the top of the list of boss pet peeves. Allow people some freedom to complete tasks and projects in their own way. At my peak I managed a team of 50 in 4 different departments. I didn’t have TIME to micromanage, but I had many managers who did. Focus on what needs to be done, not HOW.

Question: Management has changed over the years, how can a boss earn loyalty from an employee?

Michelle: It’s true, management has changed over the years. Even 20 years ago when I was studying business management in college we read articles and textbooks about managing people like a director and a cast of actors, but over the last 15 years there’s been a shift to leadership, making sure that you were someone worth following. In this day and age leadership isn’t enough. Collaboration is the wave of the future, so collaborate don’t dictate. Involve your team as MUCH as possible. Help them idea generate solutions problems and challenges. LISTEN and then listen some more. Explore ways that you can lead the individual and not the team as a whole and you’ll find loyalty from your people.

Question: There seems to be a focus now on building culture to help people stay in an organization, how much of that does the boss need to champion.

Michelle: Culture is a HUGE corporate conversation today. But one thing employees crave the most is just honoring time and roles. Flexible time off is highly valued, not just from the millennial generation, but from everyone. If you offer time off, don’t discourage people from using it. ENCOURAGE and honor that time people spend away. Studies show people come back more committed, and they want to be championed in their other roles. Part of this conversation that is HUGE though is not texting, calling or emailing excessively while people are gone. Let them be truly “away” so it looks like you care about them. This is also importantly simply for after hours time. Allow parents time with their kids. Allow kids time with aging parents.

Question: Final question, it seems like employees are looking for more than a paycheck, what can a boss do when there is no more money to “keep” an employee.

Michelle: Many responders in my unofficial survey said appreciation was just as important to them if not more than the money they make. Public appreciation in front of peers and colleagues is especially appreciated. But take it up a notch…figure out how each employee loves to be appreciated. You’ll find that not only do they enjoy the praise, but they’ll work harder for you. Praise works above and below their paygrade. Make sure they get credit for the work they do!

How To Use Twitter for Business

Hero TV Segment

I get asked ALL the time, “Is Twitter Dead?” While it may not be the most popular social platform there are huge business benefits to utilizing twitter on a regular basis. In this Hero TV segment with Nate Woodbury, we chat about how to get the most out of Twitter.

How Can I Use Facebook Watch As A Marketing Strategy?

Q&A with Michelle

In an attempt to compete with YouTube video views and to keep active users on the platform, facebook rolled out Facebook Watch in 2017.  While the adoption seemed a little slow last year, it’s growing steam.  In Facebook Watch and newsfeed, Facebook has over 8 billion video views a day.
Today we are going to discuss and answer some questions about business tips if you’d like to use Facebook Watch as a marketing strategy.

Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy.  Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer.  Videos that are uploaded directly to facebook will get more views than an external YouTube link.  Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering.  AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.

Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?

Michelle: If your business is going to lead with video and consistently create and share video, or if you’re primary business is entertainment (like comedy clubs) or expertise (like speakers, authors or trainers) content is your number one strategy for building an audience.  Changing your page template to video will make your videos eligible to get into the Facebook Watch button, and give you extra tools to promote past, present and current videos.  Experts like Marie Forleo and Gretchen Rubin have video pages, along with Dry Comedy Bar.  Changing your template is easy and you can easily change it to another setting if you don’t like it.

Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content.  Take time to create a content schedule, decide how often you’re going to post videos or episodes.  As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase.  Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.

Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy.  You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage.  Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature.  Remember to spend as much time building your website, retail location and sales processes.  Get people from social media to your website where you own the team, the brand and the raving fans.

How Do I Get My Business Up and Going?

Q&A with Michelle

According to a OnePoll Study, 1 in 7 Americans believe they are sitting on a fantastic business idea.  Of those 41% haven’t taken any steps to get their idea off the ground.
Today on the blog I will be answering a few frequently asked questions about starting a business.
Question: How does someone know if their idea will actually work?
Michelle: Step one, is to really consider if this is a product you want or if there is an actual market for your product or service.  You do this by defining your target market. What group of people will benefit from this product or service? What does this group of people have in common? Age? Income? Education? Geographics? If there is a group that will buy your product, then you can go onto the next step.Question: What’s the next decision that needs to be made?
Michelle: Then next decision is does this product or service serve a local audience or a national or international audience.  If it’s a salon, or gift shop, while there may be an online element, a majority will happen online. While it’s easy to say you can sell to everyone, it’s hard to reach them unless it makes business sense that matches the product or service.

Question: How do you decide if you want to bootstrap your business or if you need income from another source?
Michelle: Many small business ideas can be bootstrapped.  But tech companies and inventions could need capital or maybe just a small business loan.  If you’re still not sure, consider the income and expenses that your business has.  Many startup hopefuls consider the income but not the costs. Understanding both is very important.

Question: One final quick question, how does one know they’re ready to dive into a startup?
Michelle: The truth is you’re never ready.  There will be things you figure out on the road whether you start you business now or 6 months from now, but thinking and planning can only get you so far.  Do some initial work and then get started and dive in.  You can adjust your sails as you go, but you won’t move forward until you push away from the dock.