5th Annual Marketing Blueprint Workshop in the Books

Sometimes time is amazing to me. I spent many months putting this event together, and just like that it is over. After five years I’m still wondering why people show up, but at the same time I’m so super jazzed about the content and the marketing planning and I am thrilled people continue to come and show up. Many attendees are even repeat guests who enjoy using this time to get their annual planning complete.
 It’s hard for me to put into words what this today experience is like, so I’m going to let this year‘s attendees share their thoughts with you:

Michelle’s knowledge and expertise is so content, rich, and goes so deep. Her research and preparation for this event and the specific needs of those attending is evident. In terms of cost-to-benefit ration, my benefit far out weighed my cost. High value content!

-Christi Reed, Charmed Spaces

So many great ideas! I want to do them all! Exceeded expectations! Mega Value!

-Pamela Nebeker, Nebtek

Some good insight on what will and won’t work for our business. I would recommend the price for any beginner who wants to learn about marketing.

-Lance Tarver, Nebtek

The marketing blueprint breaks down marketing into bite size pieces while creating an amazing overall strategy. I am no longer scared of marketing, and now marketing my business will be a fun challenge! Fantastic value!

-Nathalie Bowman

Michelle- She’s dynamic, lovely, intelligent, brilliant, gorgeous, added value, fun, hilarious, GREAT! Perfect price!

-Paige Sornesen, Fashion and Oils

Slides and workbook compliment powerpoint. Informational and strategy packed! A jump start for me to plan and prioritize my strategy. So worth it! Value added!

-Jodi Robinson, The Living Room/ Life Devoted

What didn’t I like?! I love the workbook. I love the specific examples and ways to implement everything

to work together and flow. I like how she suggested specific strategies for specific businesses.

-Nickie Graybill, Nickie Graybill Design & Photography

Know who you want to market to and where they play. Awesome! 100%

-MaryAnne Adams, NorthStar Principles

It was perfect for me. I know my business, but really didn’t know how to get people to know me. Ticket <<< Value! 100X

-Chrissa Peterses, 8 Ways Health and Nutrition

I love the way you present this to get me excited to get my marketing in place and set up my next year and strategies. Fantastic content- High Value

-Kris Barney, All Things Possible Inc

It’s organized and easy to follow. It is beyond worth every penny + more

-Andrea Christiansen, Stewart Palmer + Empowered Studios

I learned a ton about social media & how my org can best utilize it. We are pretty to averse to social media but I am seeing safe ways we can benefit with limited liability. Very worthwhile. Small group training was useful. Able to ask questions.

-Krissy Jordan, Integrated Medical Evaluations

Even though it was a fire hose of information, I now know what I need to be implementing for the coming year – determining my customer, message, blog ideas, the taking it to social media. Excellent!

-Carolyn Blosil

The calendar! And the updates on social media platforms! Excellent!

-Holly Richardson

What was really helpful for me was the examples you use and when you would walk us through the process. The values was worth so much!!

-Rebecca Haughey, Stewart Palmer Salon Spa

I am excited for marketing next year and feel like I have a clear strategy for what to do, who should do it and how to fit it into my calendar.

-Erin Mathie, Business Made Simple

 

6 Reasons You Should Attend The Marketing Blueprint Workshop

Live and Livestream Tickets Available

It’s my favorite time of year. I get to wear sweats and hoodies AND I get to prepare for my annual marketing planning event.

In it’s 5th Year, The Marketing Blueprint Workshop is designed to help you create your 2018 marketing plan in two days. But it’s more than that! Here are the top 5 Reasons you should attend the Marketing Blueprint.

1. Write your marketing plan for 2018 in two days. I’ll walk you through a checklist of structured exercises to help you target the correct market,
define your key marketing messages, set your budget and choose marketing mediums. Repeat attendees will tell you that their favorite part of this event is getting so much done to prep for the new year in a short amount of time.

2. Learn the latest in social media marketing. The social media landscape changes every year, but this year, big changes are in store. We’ll talk about how to make the most of the algorithm changes and how to use social media best in your business.

3. Learn how to make your small business budget get BIG results. Your budget doesn’t have to be huge to make an impact, but I’ll guide you to make the best decisions for your business, and the best bang for your buck.

4. I’m funny. I mean, I don’t want to toot my own horn, but Jana Finch called me the Melissa McCarthy of Marketing. Two days can be hard to get away from work and life, but not only will it be jam packed with valuable info, I’ll make sure you have a good time, too.

unnamed5. Learn how I got 20 TV segments in the last year For FREE. I didn’t pay for the spots, but I used my unique formula to reach out to decision makers and now I have two regular segments on the NBC and FOX affiliates in my market. I’ll lay all the cards on the table and show you how to be successful with media!

6. New this year, live and Livestream attendees get a new addition to their workbook: Market Plays. I’m creating 10 ready to go market plays. You plug in your content and decide the reach but you can use my checklist to create a powerful campaign, on demand.

I hope you can join us. Use code SPEAKMICHELLE to save 30% off between now and November 15. And, anyone who purchases this week will also receive my How To Get Noticed By Local & National Media CD as a bonus! ($50 value)

www.marketingblueprint17.eventbrite.com

 

 

Social Media Best Practices for Business

Tech Talk Segment on KSL 5 Browser 5.0 (NBC Affiliate)

It’s hard to dive into to Social Media for Business when you only have 4 minutes, but for this news segment I shared the MEAT of social media: content.

Watch it here:

Thanks for having me, KSL!

If you have a business and you want to learn MORE about creating a social media strategy for your business go here: www.speakmichelle.com/socialmedia

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The Ground Up Online Entrepreneurial Summit

Virtual Event By Entrepreneurs FOR Entrepreneurs

ground-up-summit-michelle-mcculloughYou are not going to want to miss this if you are serious about growing your business this year. You’ve probably been in business long enough that you can pinpoint the fluffy speakers. You know the ones. They are fun to listen to and get people really excited, but they really don’t have anything to say that will help your bottom line. Well enough fluff, we say! That’s why I have decided to join forces with The Ground Up Online Entrepreneurial Summit. They have gathered some of the best rising entrepreneurs in the country that are bringing you their best tips for business growth. This isn’t theory and this isn’t motivation. These are people with years of solid expertise and they are going to share with you what has worked and not worked for them so we can all take our businesses to the next level.

Here’s the best part. The summit is FREE! And it’s online, so you can watch the trainings when you have time. Whether you are needing expertise in social media marketing, scaling your business, creating systems, branding, or sales, you are sure to find some valuable takeaways for your business. Click here to see the line-up of speakers and their topics and to get registered.

Is SEO dead?

This is one question I get asked the most...So I reached out to my friend and expert Eric Chang to weigh in.

Eric and I were eating lunch a few weeks ago and I asked him the question that I get asked all the time, “Is SEO dead?”  I know it’s not, but I really wanted his take and I talked him in to creating this content for you.
three-keys-to-successful-small-business-ownership
Here’s what Eric said:
I always thought it’s kind of funny and inclined to chuckle a bit when people ask me the question: Is SEO dead? [In case you don’t know what SEO stands for, it stands for Search Engine Optimization.]
Why? Well, typically with my experience, the people who are asking the question usually don’t have a good understanding of how SEO works and/or have been struggling using SEO as an online marketing strategy to grow their business.
I’d like to take this opportunity to present some facts on what SEO is and why so many people are not seeing successes with SEO. After reading this, I’ll let you decide for yourself whether SEO is dead or not.
According to InternetLiveStats.com, Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
Whoa! That’s a ton of searches. With that stats in mind, with over 3.5 billion searches per day, that’s a massive amount of traffic to websites generated through the search engines along. I can confidently tell you that SEO will live as long as people are doing searches on Google.
Search Engine Optimization is a practice by optimizing the contents of a webpage, along with establishing authority of the page, to increase the placement or position in the search results.
The reason why many people claim that SEO is dead is perhaps because of their focus on wanting to get ranked high in the search results with competitive keywords. That my friend, I can tell you it has nothing to do with whether SEO is dead or alive. It has everything to do with competition! The number one reason why many has failed in doing SEO is because they take on the wrong challenge.
I don’t know about you, but I like to win. Personally, I much rather compete in a junior high track and field than in the olympic game. I know that I stand no chance whatsoever in competing and winning in an olympic game, however, I’ll stand a great chance of winning if I’m running in a 400 m junior high track and field competition! You may think it’s really not fair, but when it comes to SEO, I much rather win than lose in this game.
How do I do that with SEO? I simply focus on competing against the less competitive keywords. This is where “Keyword Research” comes in. Keyword research is the essence of SEO. If you are not spending at least a third of your time doing keyword research, your efforts with SEO will likely be DOA.
The reason why the keyword research process is so important, is because it is similar to laying the foundation of a house. If the foundation is not solid, the house will likely crumble after it’s built. The keyword research process should help you reveal the following information for every keyword:
– competition
– search volume
– related keywords
Knowing these information will help you narrow down the type of games you can compete in. For example, if I am starting a new e-commerce store selling watches online, trying to get my website ranked for the keyword “watches” is basically suicidal. However, after doing keyword research, I’ve discovered that a keyword such as “watch strap color rules” has waaaaay less competition. Getting one of my web pages to rank high for that keyword will be a bazillion times easier than popular keyword “watches”.
That’s it! That’s how I do SEO every day for my clients and my own e-commerce websites.
P.s. I know this may not mean a whole lot to some people simply because anyone can make any kind of outrageous claim on the internet, but in case you are still not convinced, I’ve been able to generate over $1 million dollars in sales online just for doing SEO for my own e-commerce websites. Yes, you read that right, it’s websites with “s”, meaning I’ve done this in multiple industries and I can guarantee you that SEO is definitely NOT dead 😉
P.P.s. I have partnered with Michelle to put together a Private Mentorship Group on SEO. In 2 weeks, you will learn not just how SEO works, but being mentored by Eric and leave with actionable SEO tips for your own website. One of our previous members, Brandi wrote and tell us this: I’m so glad I joined in on the mentorship…!! It’s been very helpful being able to ask questions and to hear everyone else’s questions and your answers!
The Private Mentorship Group is limited to 10 members max. If you are interested, reserve YOUR spot today: http://airau.com/michelle-mccullough-mentorship-seo/

Eric Chang is the Director of Marketing at Airau Marketing. Airau Marketing is a full-service marketing agency serving clients from United States to Canada in a wide array of industries: E-commerce, Retail, Entertainment, Food & Beverage, Education, Non-profit, and Technology.

In addition to running Airau Marketing, Eric also operates several online businesses utilizing the same marketing strategies he teaches in his Private Mentorship Groups.

Eric was recognized as the Top 40 Under Forty by the Lethbridge Chamber of Commerce and BDO in 2016.

Power Women of NSA

As a member of the National Speakers Association there are some sub groups to connect and mastermind with other like minded speaking professionals. This year – new group formed and they impressed me with a consistent, classy design. From the promotional lanyards to the printed flyers – it was awesome. Also, the dozen women that were in charge of the event for the day all wore black and white (I noticed)! Here’s the truth, folks, access to graphics is easier than it’s ever been. Whether you hire it out or DIY, remember that if your printing all these things anyway, you may as well make them (and you) look good. Nice work Power Women of NSA! – Michelle ‪#‎influence16