How to Market Your Small To Medium Sized Business

Whether you’re in the startup phase or you have an established business, understanding some key marketing principles will help you thrive in today’s economy.  With all that is going on the world the temptation may be to hold back or to “wait and see” what happens.  Don’t.  Act now.  Market in uncertain times and you’re more likely to thrive in the long term.

How to Be Happier at Work AND How to Be Happier in Life

Listen, it’s March 2020.  If you’re like me, you’re in a Stay at Home order of some kind as our world is fighting COVID-19.  I have so much to say on that matter, but for now, I was planning to launch this video this month and decided I would still do it.
Now, more than ever, we have to find happiness in the work that we have.  Whether it’s at the office or at home. AND someday (please, please!) we’ll all be back at the office and we’ll need these tips then, too.
Here’s the truth – we often work more than we’re home.  Yet what’s happening at home affects our work and what happens at work affects our personal life.  In this video I share some tips that will help you with both.
Enjoy!

Hardship & Happiness

Interview on The Lisa Show

Is it possible to be happy in hard times?
Yes!
In this interview with Lisa Valentine Clark and Richie Steadman we share tips and strategies for finding happiness even in the face of our biggest challenges.
Listen here (starting at 2:52)
Originally aired February 3rd and I just missed sharing it with you!

How To Be Successful In Life

If it seems like some people make success look easy while others don’t seem to have it all together, in this video there are three strategies that successful business people, entrepreneurs and life lovers use to supercharge their success personally and professionally. If you are looking for ways to set goals that actually work this video is for you. However we are going beyond creating the goal to actual implementation strategies that truly work. Sometimes we can have the best plans in the world but we still do not accomplish our goals because we have not created systems in our life and in our mind to achieve the success that we want in life and business.

How to Become an Expert in Your Field

In this video share different kids of content and marketing strategies that are important to build out thought leadership or to build your expert business. If you are interested in growing your business through public speaking, writing a book, or building an online platform this video will help you understand what is necessary and how to take your business to the next level.

P.S. I think I am so funny. If this equation is lost on you, know I was trying to make a joke and to be clear I do not take myself this serious.

How Can You Be An Effective Leader In The Workplace?

Are you looking for more strategies to be a better leader? In this video I share leadership strategies to help everyone become better leaders and achieve high performance. These strategies work for all types of leadership styles.

How to Power Up and Power Down Your Day

TV Segment on Fox 13 The Place

This is my MOST favorite success principle. There is a chapter dedicated to this single concept in my book.
Begin and end your day with you and it changes everything.

Michelle McCullough Speaker Preview Video

Female High Performance and Leadership Speaker

Check out my latest speaker reel and preview video on my High Performance Keynote Make It Happen Blueprint. Based on my book by the same title, this keynote focuses on how leaders can inspire high performance and productivity in their teams through communication, resilience training and creating a culture of progress and success.

What Audience Attendees Have to Say About Experiencing Michelle McCullough

A Sampling of Speaking Testimonials We Have Gathered Over The Years

“Michelle has amazing enthusiasm and content. I loved all the amazing things I learned that I haven’t heard of anywhere else. She is so knowledgeable and helpful.”

-Tamara K. Anderson

 

‘You might talk fast like you joked about, but it’s clear and precise and I followed easily at my beginner level. I like that there were goals for all levels. I’m leaving with some great next steps.”

-Krista Isaacson

 

“Very meat-y  content! Lots that are immediate deployable tools. This presentation was fun, upbeat but even more than being entertaining, she was one of the best I’ve ever seen at providing immediately deployable and effective tools. Loved her presentation.”

-Cecily Condie

 

‘I love the buffet and will be dining from my notes for my journey! Great information! Excellent! Loved your humor and speaking style.’

-Laura Pickard

 

“I’ve that Michelle is thorough and doesn’t rush through questions asked. Michelle over delivered and I loved that.”

-Michelle Watson

 

“Michelle had great content that you do not find at any other business events, or my university education.”

-James Harward

 

“The various methods taught by Michelle have been a game changer for me. Knowledge is power! You can’t put a price on this kind of training!”

-Angie Sargent

 

“Great content! Michelle is definitely an expert in her field. She walks the walk! Some many nuggets of information in many areas of marketing.”

-Lisa Copeland

 

“The variety of information provided for all types of business is phenomenal. There is something for everyone! The ideas presented and the workbook to physically work through is invaluable. Too many times it’s easy to go home and forget …now I don’t have to worry about it.”

-Leslie Winterton

 

“Our weakness is in marketing, so everything we learned was relevant and easy to apply without knowing how to market. The workbook has helped us organize thoughts, think outside of the box and make a plan for the future.”

-Erin Lundgreen

 

“The content, tools and the specific planning templates were great! Your awesomely fun personality makes the mass of content digestible and makes the time fly!”

-James Stephens

 

“Michelle provided a boatload of information and allowed a ton of Q&A to customize what we wanted to learn more about. I came for a marketing strategy and I’m going home with it.”

-Julie Cluff

 

“I loved everything! This was honestly the most comprehensive training I’ve ever been through that is so implement. I’m going to college for marketing and this was better information than any class I’ve ever taken in my degree.”

-Christine Lavulo

 

“I absolutely loved that we didn’t just get the tools – we also used the told and began planning through the entire workshop.”

-Sadie Banks

 

“I learned a lot about social media but the best part is that I have been able to create an outline for all next year.”

-Heather Gibson

 

“Michelle is so likeable and relatable. She is easily able to breakdown great content into bite sized portions”

-Tina Larson

 

“Michelle is the queen of systems. I love that she shares these systems to help us be more productive and successful in our business. It transforms activity to productivity.”

-Elizabeth Giuffrida

 

“I loved the focus and blocked out time to work and plan out the whole year! I love the ideas from others and from the mastermind. Mostly I love hearing the rapid fire of brilliance that comes out of Michelle. It sparks so many ideas and I am so grateful she continues to do this every year.”

-Rosie Gremmert

 

“Michelle kept us engaged. I love that she kept her presentation interesting and gave me something to think about.”

-Annie Ray

 

“Your message about finding your “why” is giving my goals purpose.”

-Tracy Silcott

 

“I got so many ideas on how to be stronger and deal with life issues.”

-Michelle Raymond

 

“Stories and the humor! This helps to keep my attention and want to learn more!”

-Sherice Butler

 

“You are a fantastic speaker! I love your personal touches and experiences as you use them in your presentations.“

-Stacy Lapuaho

 

“I really enjoyed the presentation. Your humor and personalization made the presentation enjoyable and held my interest and wanted to keep learning.”

-Heather Willford

 

“How she brought real life stories into her talk and related them to her topics.”

-Nicole Cole

 

“Your willingness to share personal stories that exposed raw emotion – you were REAL.”

-Pat Stenquist

 

“I love how Michelle included personal stories where it brought a connection to the group.”

-Laura Hansell

 

“Her energy and the content. The plastic bag analogy really spoke to me.”

-Carie Romano

 

“I enjoyed the message as a whole – persuading others to support your mission. FABULOUS!”

-Jessica Stone

 

“How material was presented overall. Great at keeping my attention and ease of following along.”

-Cristina Frary

 

“Michelle was very relatable. Her personal experiences show how we are all capable of anything.”

-Tiffany Maglish

 

“Michell was amazing at presentation, and was very captivating. Amazing Job!”

-Amanda Kelly

 

“Very personable and engaging. The stories were very funny and touching. The topic and blueprint were very valuable.”

-Sarah Jo Ward

 

“I enjoyed Michelle’s enthusiasm. I felt her emotion and felt like I could connect to her and her ideas. I love the models and plan to read the book right away.”

-Amelia Dial

 

“It was so practical and informative.”

-Ann Herzinger

 

“Her strategy of oranizing + management social media + being effective use of time + getting support when learning it.”

-Sharyl Jones

 

“I loved her energy and insight into social media. I loved her simple plan to tackle these areas.”

-Cassidy Holdsworth

 

“I loved her fun personality and amazing depth and breadth of knowledge.”

-Kalyn Robinson

“Michelle provides so much expertise and presents it in such a fun way! I’m so excited to put some new things into practice.”

-Lisa Nelson

 

“I knew that Michelle could take my social networking ideas to the next level. I’m so glad I was there at this event. She brought so much value to me.”

-Erin Anderson

 

“She clearly and concisely exposed the most minmative and helpful tips that are easily implemented into what I’m already doing. Priceless information for success.”

-Courtney Heap

 

“Michelle is on top of the latest trends and gives great how-to tips – Thank you!”

-Tara Reed

 

“She is clear and passionate. Two things I love!”

-Jen Fanning

 

“How to organize time so it isn’t all wasted online.”

-Sharilyn Dastas

 

“Michelle didn’t hold back on information. The information was so good. I can’t wait for more.”

-Julie Hinton

 

“She is a fireball with amazing energy and information.”

-Tiesha Hinton

 

“Content! Content! Content! I love the rich information Michelle provides. Great value for the time spent!”

-Hayley Anderson

 

“Michelle’s whit and delivery is amazing. I was laughing so hard while taking crazy notes. I am so excited to get home and implement.”

-Amee Gleave

 

“The vast knowledge of multiple subjects was astounding. I could listen to her talk about social media strategy all day.”

-Nigel Smith

 

“Michelle covers so much informational material that is very rarely taught. Everyone hears that you have to post constantly on every site possible but no one tells you to focus and do a few completely.”

-Helen Patti

 

“Humor and content. I absolutely LOVE that she provides slides and asks people to focus on action items! And she talked at a great rate today.”

-Tiffany Peterson

 

“Excitement! She was knowledgeable, fun, and got me excited to use social media for my business!”

-Brianne Lister

 

“I was introduced to ideas that I hadn’t considered before, and mediums that I hadn’t known much about but that I now see value in. Loved all the simple, doable tips!”

-Cynthia Patience

 

“Michelle knows what she’s talking. I’ve wanted to utilize social media in my business, but never knew where to start. Now I know!”

-Kylie West

 

“Michelle makes it doable. Love the enthusiasm and fun during presentation.”

-Robyn Mitchell

 

“I loved Michelle’s energy and humor. Her content was simple and easy to implement and she kept the audience fully engaged!”

-Marissa Hyatt

 

“Best guest speaker a the entire Elevation event. Hands down.”

-Eve Colantoni

 

“Truck load of valuable tips, I have to go home and break down my notes more, I am sure I will discover even more value.”

-Blake Driggs

 

“I loved that Michelle delivered current, meaty information with no “fluff” in an interesting and low-stress way.”

Heidi Payne

 

“I loved how you simplified something so overwhelming. Thank you.”

-Leslie Phillips

 

“Michelle’s presentation was succinct. Jam packed with useful tips that can be implemented without getting overwhelmed.”

-Andrea Crisp

 

“I’m excited! Now I feel like the world of social media is no longer elusive to me. I know what to do to get going and experience success!”

-Carlin Clarke

 

“Michelle is an enthusiastic and high energy speaker. She is an expert at implementing social media in business.”

-Joan Stoker

 

“Michelle makes it bite size approach to all you can eat buffet.”

-Angela Bell

 

“The energy was incredible. When she finished I felt like it is achievable.”

-Bridgett Peterson

 

“Organized content + easy without taking lots of time to complete – efficient”

-Mary LaGasse

 

“Michelle’s energy and information creates the space I needed to get started in social media.”

-Cathi Kershner

 

“I liked all of it. It was liberating to know I can streamline my time in social media time.”

-Rhonda Peterson

 

“I love how you brought each principle to life for me to connect with better understanding.”

-Melanie Arp

 

“I loved the information about persuasion and conversational enrollment. It changed my view of making and achieving goals.”

-Louisa Pratt

 

“I enjoyed that there was content I could apply now in my professional and personal life. It wasn’t only motivational but it gave me useful information as well.”

-Melody Pizzi

 

“I got so many ideas on how to be stronger and deal with life issues.”

-Michelle Raymond

 

“She engaged the audience and made herself and her knowledge relatable.”

-Vanessa Park

 

“I’ve never done a full workshop on marketing only.  I so needed a plan. Expert advice was very welcomed and needed for a gal fairly new at selling.”

-Linda Williams

 

“I loved Michelle’s passion. You can tell she lives and believes her content.”

-Kirsten Aeschlimann

 

“How real she is and listening to her background. Even though she has been through a lot of negative in her life, she’s positive!”

-Deb Clawson

 

“I enjoyed most how Michelle was willing to share and be vulnerable with us.”

-Jessica Miller

 

“Stories and way of motivating, very natural, audience participation, perfect blend.”

-Carrie Grubb

 

“She was very funny and gave great advice for real life application.”

-Janece Holmes

 

“It felt like you were talking to me – personal touch.”

-Debbie Williams

 

“I love the passion you have for (showing) teaching people how they can “Make It Happen”!”

-Brandi Tifft

 

“Michelle is engaging, warm, heartfelt and relatable!”

-Brandi Tifft

 

“Clear and Specific! Loved the handouts and tools. She was relatable and entertaining! We would love to hear her again in the future.”

-Jenifer Alvi

 

“I love how real you are! You make your content relevant and personal to me. Communication! So critical- love the focus on openness and clarity with follow-up. Love the idea of “The Happiest!” Perfect!”

-Brandon Jacobson

 

“I loved all the visuals and the workbook. It really helped me work through my business strategy while I had Michelle available to ask questions. The value of this program far exceeded my expectations of what I would receive. Thank you Michelle, for sharing your wealth of knowledge and skills with all of us. Well worth the sacrifice in both time and money!”

-Tiffany Fletcher

 

“Michelle’s ideas are fresh and thorough. I was pleasantly surprised at the depth and breadth of her knowledge. She is absolutely fun and entertaining in her approach. I have a clear path to my best year of business ever.”

-Karmel Larsen

 

“I feel like I just got a mini marketing MBA! There is so much valuable information that I will be working on and refining in my business all next year. My favorite part is walking away with a concrete plan for my 2019 marketing.”

-Yvette Jones

 

“Michelle provided real time marketing strategies to apply and get results. She is a rockstar trainer. The value of the workshop is 10x’s what I paid for the ticket.”

-RaeNell Krusen

 

“This made me finally set some goals that I had been thinking about for a long time.”

-Charlotte Smith

 

“I feel so empowered to make a difference in my personal and professional life.”

-Cheryl Haroing

 

“This was constructive, meaningful and it was able to help me be able to implement things in the right way.”

-Cassandra Kendall

Can I Be Your Chief Marketing Officer for 2020?

As a business owner it can be hard to focus on your genius and marketing at the same time.
I’m launching my 5th Annual Outsourced CMO program this month!

If you’d like to explore, sign up for a coaching exploration call here. https://michellemccullough.as.me/schedule.php
Here is what Christie Gardiner had to say after being part of my 2019 Outsourced CMO Marketing Mastermind:
Participating in Michelle’s marketing mastermind was the best business decision I made last year.  I feel like a completely new woman in my business and I couldn’t be happier with the investment I made in the program.
Here’s what Tiffany Fletcher had to say about being part of the 2019 Outsourced CMO Marketing Mastermind:
“I cannot say enough good about Michelle and her ability to take you under her wing, give you a direction, and breathe life into your dreams. I loved every moment I worked with her. She went above and beyond when she spent an entire day with me and helped me create a comprehensive business blueprint. This incredible day with Michelle was a turning point for me and my business. Not only was working with her a game-changer, but it was a life changing experience. She’s amazing! Any chance you get to work with her…JUST DO IT!”
Here’s what Allie White had to say about working with me in a previous Marketing Mastermind:
I participated in Michelle’s mastermind in 2017 and it continues to be the smartest marketing investment I have made to date. Her mastermind transformed my game and produced massive results in the form of organization, clarity, inspiration, time and money in my pocket, which in turn allowed me to be more present, productive, and profitable than I knew was possible only two years into a brand new business pipeline. I have continued to work with Michelle ever since and have found her to be to be one of the most empowering and effective experts I have ever encountered. Not to mention I think she is so amazingly fun to work with and she oozes relevant and creative ideas in a seemingly effortless way. She has a gift and she shares it wholly. This experience and being a part of this tribe meant everything to a little girl with big dreams who in turn made it happen! Sign up, sign up, sign up!