Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy. Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer. Videos that are uploaded directly to facebook will get more views than an external YouTube link. Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering. AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.
Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?
Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content. Take time to create a content schedule, decide how often you’re going to post videos or episodes. As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase. Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.
Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy. You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage. Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature. Remember to spend as much time building your website, retail location and sales processes. Get people from social media to your website where you own the team, the brand and the raving fans.
Michelle: Step one, is to really consider if this is a product you want or if there is an actual market for your product or service. You do this by defining your target market. What group of people will benefit from this product or service? What does this group of people have in common? Age? Income? Education? Geographics? If there is a group that will buy your product, then you can go onto the next step.Question: What’s the next decision that needs to be made?
Michelle: Then next decision is does this product or service serve a local audience or a national or international audience. If it’s a salon, or gift shop, while there may be an online element, a majority will happen online. While it’s easy to say you can sell to everyone, it’s hard to reach them unless it makes business sense that matches the product or service.
Question: How do you decide if you want to bootstrap your business or if you need income from another source?
Michelle: Many small business ideas can be bootstrapped. But tech companies and inventions could need capital or maybe just a small business loan. If you’re still not sure, consider the income and expenses that your business has. Many startup hopefuls consider the income but not the costs. Understanding both is very important.
Question: One final quick question, how does one know they’re ready to dive into a startup?
Michelle: The truth is you’re never ready. There will be things you figure out on the road whether you start you business now or 6 months from now, but thinking and planning can only get you so far. Do some initial work and then get started and dive in. You can adjust your sails as you go, but you won’t move forward until you push away from the dock.
A study done by the American Psychological Association found that 48% of respondents noted that they feel like their stress has increased over the last five years. With the everyday roles and responsibilities on our plates, it’s no wonder we’re stressed and overwhelmed. But too much stress can lead to sickness, burnout and even depression and anxiety. The blog today features One DON’Ts and Three DO’s to help destress when things get tough.
Let’s dive in, when you’re stressed, what’s on your Don’t List?
Michelle: Number one hopefully happens before you get stressed. Don’t Over-Schedule Yourself. Some of our stress is self Imposed, make sure you give time in your schedule for relaxation, sleep, etc.
Now some of that sounds easier said than done. Let’s talk about what is on the DO list to help other and yourself in stressful times
One of the Do’s is to focus on the present. There may be a lot of challenges in the future, but the present is all that is in our control, we need to spend more time focusing on what we can control and let the future come what may. The old adage that worry is like a rocking chair, it gives you something to do but doesn’t get you anywhere, is true. Spend your time thinking about the things in your control.
Let’s go to a question to get the next do.
Question: Many of our viewers have taxing jobs and a lot of personal responsibilities what would you recommend they do first? Ask for help. I think you’re right, the demands we have on our lives AND the worry combined are a lot so we need to not go it alone. Whether you’re a CEO or a stay at home parent we all need help with our responsibilities. So whether it’s hiring good help or trading with friends – not only does it lift a burden, but it helps us remember that we’re not alone. Community and solidarity are great antidotes to stress.
The final tip I have for you to de-stress is to create a “Play List”. In my book The Make It Happen Blueprint, one of the ways we tackle the feeling of being overwhelmed is through things that bring us joy. It can be making time for a hobby, reading a good book, or even learning something new. I recommend to corporate clients and high performance individuals to make sure they do something every day that takes their mind off the stress and also helps them develop personally with things they enjoy.
A study done by Basex Research shows that if you’re “in the zone” on project or deadline and you get interrupted, it takes 20 minutes to get back to where you were. That adds up to a lot of wasted time in a day and drain on company resources. With the number of demands on our time and the distractions that come every day, it can be hard to increase productivity without burning out, our next guest,
Today on the blog we will be talking about three productivity tips to help you streamline your work week and increase your effectiveness.
It seems like there are always demands on our time. My number one tip for increased productivity is to first and foremost, eliminate distractions. Turn off notifications on your phone and your computer when you’re in the middle of time sensitive or focus required tasks. If you have a coworker who always messages you on the company chat, mark yourself as busy. If you have people who interrupt you in your office, put a sign on your door or cubicle when you’re in the middle of a project that needs your full attention. Take control of your focus, no one else will do it for you.
Even if the distractions are gone, some employees still struggle to be effective in their workday. My advice for those who could use additional help would be to marry your to do list with your calendar for routine tasks. Here’s what I mean, most people keep a to do list, even in their own minds, but they are constantly putting routine tasks on their lists. Most employees and business owners have routine tasks that need to be done daily, weekly, monthly or annually. Go through your routine tasks and create action lists of items that you do on a regular basis, and then schedule appointments for those items in your calendar. If you have a report do every Friday morning, block out time Thursday afternoon to complete it. If you regular post or comment on Social Media, schedule time every day in your calendar to create that routine.
In my book I talk about weekly planning and how it is the key to success. I have had a few people ask me what weekly planning looks like for me.
Plan is the four letter word for success. We may not want to spend time planning each week, but when you do, you’re much more likely to be in control of your clock. Each week ask yourself, what worked this week, what didn’t work this week and what needs to change. Once you’ve identified your routine action items and the days and times you complete them, you may find that things need to shift or move. Take 30 minutes Friday afternoon to plan for your week ahead and you’ll get more done, and have more peace with the clock.
In my book I share a number of other productivity tips such as the how’s and why’s of delegating and there’s a whole chapter dedicated to time management.
Last weekend video marketers and YouTube stars met in Provo at CVX live, a social media conference that focuses sharing the latest in on online video. Today on the blog we will discuss four video marketing trends that you can apply in your business.
Video seems like it’s not going away. This year I did a lot about video and I would like to share. Number One, while most people were at the conference to learn about YouTube, don’t rule out Facebook Watch. Facebook watch can be a great way for your small business to shine on a every changing platform. You can create playlists, release a video series like a podcast and more. AND since Facebook is caring a lot about making Facebook Watch work, videos are doing better in the news feed algorithm.
Let’s jump into a few frequently asked questions to help us learn more about video.
Question #1: If you do want to dive into video, what’s working in terms of length?
Michelle: YouTube measures two things, views and watch time. While some people consume short form content, longer format videos that are between 8-12 minutes and maybe even more help your watch time, especially if the information is valuable and entertaining. RIP Vine, people want more. More watch time also can increase ad revenue.
What would you say is the one thing video marketers need to know before starting or revamping a video strategy?
Michelle: This isn’t necessarily a trend, but it was repeated as a success principle. Consistency is still KING. Entertaining is good, humor is good, interesting is good, but if you aren’t consistently putting out content you can be easily forgotten when there are a number of other people out there who are producing content, almost daily. That may be hard to maintain for some businesses but always recommend that at least weekly will help keep you top of mind, especially for those people who subscribe and get notified when you put out something new.
Question #3: There are a lot of people out there that seem to have it figured out. What would you say to someone who may have tried this but may be struggling?
Michelle: Don’t copy – create. Look around and see what other people are doing that’s successful. For example, my good friend Dr. Paul Jenkins from Live on Purpose TV produces 20 videos in one day and then releases one a day Monday through Friday. He has a wildly successful channel that he just started in November, but that may not work for me. You have to do your owner and you can’t copy his content and just make it your own. Successful videos and video series work because people add their own unique flair and personality.
Audioblogging goes back to the 1980s, but podcasting became more common place over 14 years ago in 2004. In 2018 48 Million people listen to podcasts weekly, so is there a way for your business to leverage podcasting as a marketing tool?
Today’s blog will be all about how podcasting can help businesses use conversations as part of their marketing strategy.
There have been quite a few frequently asked questions about podcasts. Today I would like to share with you a few of the questions along with the answers.
Question #1: Is podcasting dying out or picking up steam?
I’ve been podcasting since 2013 and I thought it would die out over time, but we’re just seeing our listenership increase, even though there is increased competition. Studies are showing that downloads are increasing and show no signs of decline, even with the rise of social video. People listen to podcasts when they multitask so it fills a unique void at home doing mundane housework, on the commute to work and also running errands or at the gym
Question #2: Why should a business consider podcasting as part of their marketing?
Podcasting let’s to you tell more of a story. Podcasts should be sales shows, you won’t get listeners, but a podcast can be used to establish expertise. Authors and speakers use podcasts to share thought leadership, but even brick and mortar businesses can use podcasts to share a unique angle and extend the customer experience. A salon could have a podcast on inner and outer beauty, an auto mechanic could have a podcast on car care or even purchasing the right car, etc.
Question #3: Beyond extending the story and creating content, how can businesses leverage podcasts in other ways?
Podcasts are great for building partnerships and sharing audiences. Interviewing other people in your industry or complementary industries can be a great way to cross audiences and grow your market. I have a friend who is a marketing consultant and he interviews marketers from top companies about how Marketing Builds Trust. He’s leveraging their expertise and connections and as that individual and organization shares the podcast, Adam reaches a bigger audience. Podcasting can be a great partnership tool.
Question #4: What thoughts you can offer a business who may want to dive into podcasting?
Don’t wait, dive in. Marketing in the digital era is about sharing content that is both relevant and searchable. Podcasts are consumed and shared, but they create a marketing asset that you can use year over year. Think of podcasting like building your arsenal of marketing resources. Audios can be transcribed and then turned into blog posts, social media shares and more.
I had so much fun at CVX Live 2018 last week!
I enjoyed the keynote from facebook and also enjoyed the breakout sessions on all things social media and video.
That conference inspired this month’s segment on KSL!
Here are four tips to using video in your business and specifically as part of your marketing strategy:
Side note, I actually got bumped because of the Kavanaugh hearings and my segment aired the following week. That gave us time for a more formal picture with KSL’s Browser 5.0 team Andrew and Lori!
Are you ready to rock all aspects of your marketing? Join me for my 6th Annual Marketing Blueprint Workshop on November 29 & 30. You will create your marketing strategy for 2019 in 2 days though my live program.
Learn more and register here: www.marketingblueprintworkshop.eventbrite.com
It was an honor to be invited to Park City TV. We discussed my book The Make It Happen Blueprint, talked about motivation and success strategies and even talked about the National Speakers Association Mountain West Chapter.
Here’s a behind the scenes pick with Lori Pritchard and Andrew Whitenburg.