How Your Business Can Leverage Podcasts as Part Of Your Marketing

KSL Browser 5.0 TV segment

It was great to be back in the studio yesterday talking about podcasts!
If you want to see how I leverage podcasts for my business go to:
Make It Happen
The Living Room
Other great business podcasts:
Marketing Trust with Adam Buchanan
Cool Things Entrepreneurs Do with Thom Singer
Entrepreneur on Fire with John Lee Dumas
Here’s yesterday’s segment

Here’s a behind the scenes pick with Lori Pritchard and Andrew Whitenburg.

Are Questions Part of Your Content Marketing?

Questions are a great part of business. Questions help you tailor the sales conversation for better understanding of your client and conversions. Questions help lead the conversation in the right direction.
Questions are also a valuable part of your marketing.
Use your most frequently asked questions for blog posts, videos and content for your social media.
Use questions to “give your audience the microphone” and create a sense of community on your social media channels. (Interaction is also good for the algorithms.) It creates a great sense of connection between your business and your audience.
Use questions when you speak. Asking questions can increase audience interaction and connection to you as a speaker.
How do you use questions in your business?

10 Lessons Businesses and Peak Performers Can Learn From Greatest Showman (VIDEO)

KSL Browser 5.0 TV Segment

Today for my monthly segment on KSL Browser 5.0 I got to share 3 of my favorite business takeaways from the box office hit The Greatest Showman.
This segment was a lot of fun and there are some great tips and ideas here.
On the segment I share that I’ve made my list of almost 45 (and growing) takeaways. Today I’m going to share 7 more (in no particular order).
From the Video
1. Pivot & Innovate
2. “We Don’t Need A Building”
3. “Here Right In Front of You”
Bonus Takeaways:
4. From the scene in the bar with Jackman and Efron, “Comfort is the enemy of progress.” Juicy, right? Are you comfortable or are you growing? In what ways can you step away from fear and take action for greater success and performance?
5. Publicity is still the lifeblood of Business but today the PR for your business, brand or product exists beyond the newspaper and the limitation of others opinions. How can you get the media to talk about your business?  How can you use your own social media and online platforms to steer the conversation.
6. This isn’t discussed, but at the end, we see this great quote from PT Barnum. How do you or your business make others happy? How do you solve problems for your ideal customer.  “The noblest art is that of making others happy.”
7. Business or Success doesn’t fill any holes. Barnum, like many entrepreneurs (including myself at times), look to the lights and the glitter to fill something inside of us. I have learned, as Barnum’s character does, that success doesn’t fill holes of loneliness, lack, feeling like enough. And continuing to chase it can often make those holes bigger.
8. Don’t cut corners. I love Barnum’s commitment to quality costumes, good signs and marketing, etc. This is one of the biggest mistakes I see startups make, they cut corners to save a buck and do things halfway. As a result, their brand is only half developed and their bottom line, bottoms out. Sure, there are ways you can bootstrap your business, but don’t sacrifice quality.
9. “Dreaming with your eyes wide open” I love this line in the song “Come Alive”.  The double meaning here is awesome. “Dream while you’re awake,” my friend Clint Pulver says. And this line is directly in alignment with letting you dream in life and it just at night. Have your million dreams. But I also love Dream with your eyes wide open.
SEE the risks and evaluate.
SEE the future.
SEE what’s coming.
☝️ this is the way to expand your success.
10. Partner with RIGHT People. Barnum hand picked his performers for the right Show. He also picked a business partner that could fill a hole he needed. As you hire and grow, build your team with people who compliment your strengths by bringing their strengths to the table.
Stay tuned for more of my favorite takeaways, and share some of YOUR favorites!
Make It Happen!
Michelle

5th Annual Marketing Blueprint Workshop in the Books

Sometimes time is amazing to me. I spent many months putting this event together, and just like that it is over. After five years I’m still wondering why people show up, but at the same time I’m so super jazzed about the content and the marketing planning and I am thrilled people continue to come and show up. Many attendees are even repeat guests who enjoy using this time to get their annual planning complete.
 It’s hard for me to put into words what this today experience is like, so I’m going to let this year‘s attendees share their thoughts with you:

Michelle’s knowledge and expertise is so content, rich, and goes so deep. Her research and preparation for this event and the specific needs of those attending is evident. In terms of cost-to-benefit ration, my benefit far out weighed my cost. High value content!

-Christi Reed, Charmed Spaces

So many great ideas! I want to do them all! Exceeded expectations! Mega Value!

-Pamela Nebeker, Nebtek

Some good insight on what will and won’t work for our business. I would recommend the price for any beginner who wants to learn about marketing.

-Lance Tarver, Nebtek

The marketing blueprint breaks down marketing into bite size pieces while creating an amazing overall strategy. I am no longer scared of marketing, and now marketing my business will be a fun challenge! Fantastic value!

-Nathalie Bowman

Michelle- She’s dynamic, lovely, intelligent, brilliant, gorgeous, added value, fun, hilarious, GREAT! Perfect price!

-Paige Sornesen, Fashion and Oils

Slides and workbook compliment powerpoint. Informational and strategy packed! A jump start for me to plan and prioritize my strategy. So worth it! Value added!

-Jodi Robinson, The Living Room/ Life Devoted

What didn’t I like?! I love the workbook. I love the specific examples and ways to implement everything

to work together and flow. I like how she suggested specific strategies for specific businesses.

-Nickie Graybill, Nickie Graybill Design & Photography

Know who you want to market to and where they play. Awesome! 100%

-MaryAnne Adams, NorthStar Principles

It was perfect for me. I know my business, but really didn’t know how to get people to know me. Ticket <<< Value! 100X

-Chrissa Peterses, 8 Ways Health and Nutrition

I love the way you present this to get me excited to get my marketing in place and set up my next year and strategies. Fantastic content- High Value

-Kris Barney, All Things Possible Inc

It’s organized and easy to follow. It is beyond worth every penny + more

-Andrea Christiansen, Stewart Palmer + Empowered Studios

I learned a ton about social media & how my org can best utilize it. We are pretty to averse to social media but I am seeing safe ways we can benefit with limited liability. Very worthwhile. Small group training was useful. Able to ask questions.

-Krissy Jordan, Integrated Medical Evaluations

Even though it was a fire hose of information, I now know what I need to be implementing for the coming year – determining my customer, message, blog ideas, the taking it to social media. Excellent!

-Carolyn Blosil

The calendar! And the updates on social media platforms! Excellent!

-Holly Richardson

What was really helpful for me was the examples you use and when you would walk us through the process. The values was worth so much!!

-Rebecca Haughey, Stewart Palmer Salon Spa

I am excited for marketing next year and feel like I have a clear strategy for what to do, who should do it and how to fit it into my calendar.

-Erin Mathie, Business Made Simple

 

6 Reasons You Should Attend The Marketing Blueprint Workshop

Live and Livestream Tickets Available

It’s my favorite time of year. I get to wear sweats and hoodies AND I get to prepare for my annual marketing planning event.

In it’s 5th Year, The Marketing Blueprint Workshop is designed to help you create your 2018 marketing plan in two days. But it’s more than that! Here are the top 5 Reasons you should attend the Marketing Blueprint.

1. Write your marketing plan for 2018 in two days. I’ll walk you through a checklist of structured exercises to help you target the correct market,
define your key marketing messages, set your budget and choose marketing mediums. Repeat attendees will tell you that their favorite part of this event is getting so much done to prep for the new year in a short amount of time.

2. Learn the latest in social media marketing. The social media landscape changes every year, but this year, big changes are in store. We’ll talk about how to make the most of the algorithm changes and how to use social media best in your business.

3. Learn how to make your small business budget get BIG results. Your budget doesn’t have to be huge to make an impact, but I’ll guide you to make the best decisions for your business, and the best bang for your buck.

4. I’m funny. I mean, I don’t want to toot my own horn, but Jana Finch called me the Melissa McCarthy of Marketing. Two days can be hard to get away from work and life, but not only will it be jam packed with valuable info, I’ll make sure you have a good time, too.

unnamed5. Learn how I got 20 TV segments in the last year For FREE. I didn’t pay for the spots, but I used my unique formula to reach out to decision makers and now I have two regular segments on the NBC and FOX affiliates in my market. I’ll lay all the cards on the table and show you how to be successful with media!

6. New this year, live and Livestream attendees get a new addition to their workbook: Market Plays. I’m creating 10 ready to go market plays. You plug in your content and decide the reach but you can use my checklist to create a powerful campaign, on demand.

I hope you can join us. Use code SPEAKMICHELLE to save 30% off between now and November 15. And, anyone who purchases this week will also receive my How To Get Noticed By Local & National Media CD as a bonus! ($50 value)

www.marketingblueprint17.eventbrite.com

 

 

Social Media Best Practices for Business

Tech Talk Segment on KSL 5 Browser 5.0 (NBC Affiliate)

It’s hard to dive into to Social Media for Business when you only have 4 minutes, but for this news segment I shared the MEAT of social media: content.

Watch it here:

Thanks for having me, KSL!

If you have a business and you want to learn MORE about creating a social media strategy for your business go here: www.speakmichelle.com/socialmedia

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