Stress Do’s and Don’ts

Question and Answer with Michelle Mcculllough

 

 

 

 

A study done by the American Psychological Association found that 48% of respondents noted that they feel like their stress has increased over the last five years. With the everyday roles and responsibilities on our plates, it’s no wonder we’re stressed and overwhelmed.  But too much stress can lead to sickness, burnout and even depression and anxiety. The blog today features One DON’Ts and Three DO’s to help destress when things get tough.

Let’s dive in, when you’re stressed, what’s on your Don’t List?
Michelle: Number one hopefully happens before you get stressed.  Don’t Over-Schedule Yourself. Some of our stress is self Imposed, make sure you give time in your schedule for relaxation, sleep, etc.

Now some of that sounds easier said than done. Let’s talk about what is on the DO list to help other and yourself in stressful times
One of the Do’s is to focus on the present.  There may be a lot of challenges in the future, but the present is all that is in our control, we need to spend more time focusing on what we can control and let the future come what may.  The old adage that worry is like a rocking chair, it gives you something to do but doesn’t get you anywhere, is true.  Spend your time thinking about the things in your control.

Let’s go to a question to get the next do.

Question: Many of our viewers have taxing jobs and a lot of personal responsibilities what would you recommend they do first?  Ask for help.  I think you’re right, the demands we have on our lives AND the worry combined are a lot so we need to not go it alone.  Whether you’re a CEO or a stay at home parent we all need help with our responsibilities.  So whether it’s hiring good help or trading with friends – not only does it lift a burden, but it helps us remember that we’re not alone.  Community and solidarity are great antidotes to stress.

The final tip I have for you to de-stress is to create a “Play List”.  In my book The Make It Happen Blueprint, one of the ways we tackle the feeling of being overwhelmed is through things that bring us joy.  It can be making time for a hobby, reading a good book, or even learning something new. I recommend to corporate clients and high performance individuals to make sure they do something every day that takes their mind off the stress and also helps them develop personally with things they enjoy.

Increased productivity in the Work Place

Tips on How To Increase Productivity in the Work Place

 

 

 

A study done by Basex Research shows that if you’re “in the zone” on project or deadline and you get interrupted, it takes 20 minutes to get back to where you were.  That adds up to a lot of wasted time in a day and drain on company resources. With the number of demands on our time and the distractions that come every day, it can be hard to increase productivity without burning out, our next guest,

Today on the blog we will be talking about three productivity tips to help you streamline your work week and increase your effectiveness.

It seems like there are always demands on our time. My number one tip for increased productivity is to first and foremost, eliminate distractions.  Turn off notifications on your phone and your computer when you’re in the middle of time sensitive or focus required tasks. If you have a coworker who always messages you on the company chat, mark yourself as busy.  If you have people who interrupt you in your office, put a sign on your door or cubicle when you’re in the middle of a project that needs your full attention.   Take control of your focus, no one else will do it for you.

Even if the distractions are gone, some employees still struggle to be effective in their workday.  My advice for those who could use additional help would be to marry your to do list with your calendar for routine tasks.  Here’s what I mean, most people keep a to do list, even in their own minds, but they are constantly putting routine tasks on their lists. Most employees and business owners have routine tasks that need to be done daily, weekly, monthly or annually. Go through your routine tasks and create action lists of items that you do on a regular basis, and then schedule appointments for those items in your calendar.  If you have a report do every Friday morning, block out time Thursday afternoon to complete it.  If you regular post or comment on Social Media, schedule time every day in your calendar to create that routine.

In my book I talk about weekly planning and how it is the key to success. I have had a few people ask me what weekly planning looks like for me.
Plan is the four letter word for success.  We may not want to spend time planning each week, but when you do, you’re much more likely to be in control of your clock.  Each week ask yourself, what worked this week, what didn’t work this week and what needs to change.  Once you’ve identified your routine action items and the days and times you complete them, you may find that things need to shift or move.  Take 30 minutes Friday afternoon to plan for your week ahead and you’ll get more done, and have more peace with the clock.

In my book I share a number of other productivity tips such as the how’s and why’s of delegating and there’s a whole chapter dedicated to time management.

How to rock Video Marketing for Your Business

Question and Answer with Michelle Mccullough

 

 

 

 

Last weekend video marketers and YouTube stars met in Provo at CVX live, a social media conference that focuses sharing the latest in on online video.  Today on the blog we will discuss four video marketing trends that you can apply in your business.

Video seems like it’s not going away. This year I did a lot about video and I would like to share.  Number One, while most people were at the conference to learn about YouTube, don’t rule out Facebook Watch.  Facebook watch can be a great way for your small business to shine on a every changing platform.  You can create playlists, release a video series like a podcast and more.  AND since Facebook is caring a lot about making Facebook Watch work, videos are doing better in the news feed algorithm.

Let’s jump into a few frequently asked questions to help us learn more about video.

Question #1: If you do want to dive into video, what’s working in terms of length?
Michelle: YouTube measures two things, views and watch time.  While some people consume short form content, longer format videos that are between 8-12 minutes and maybe even more help your watch time, especially if the information is valuable and entertaining.  RIP Vine, people want more. More watch time also can increase ad revenue.

Question #2:
What would you say is the one thing video marketers need to know before starting or revamping a video strategy?
Michelle: This isn’t necessarily a trend, but it was repeated as a success principle. Consistency is still KING. Entertaining is good, humor is good, interesting is good, but if you aren’t consistently putting out content you can be easily forgotten when there are a number of other people out there who are producing content, almost daily.  That may be hard to maintain for some businesses but always recommend that at least weekly will help keep you top of mind, especially for those people who subscribe and get notified when you put out something new.

Question #3: There are a lot of people out there that seem to have it figured out.  What would you say to someone who may have tried this but may be struggling?
Michelle: Don’t copy – create.  Look around and see what other people are doing that’s successful.  For example, my good friend Dr. Paul Jenkins from Live on Purpose TV produces 20 videos in one day and then releases one a day Monday through Friday.  He has a wildly successful channel that he just started in November, but that may not work for me.  You have to do your owner and you can’t copy his content and just make it your own.  Successful videos and video series work because people add their own unique flair and personality.

 

 

 

Podcasts

Question and Answer with Michelle Mccullogh

 

Audioblogging goes back to the 1980s, but podcasting became more common place over 14 years ago in 2004.  In 2018 48 Million people listen to podcasts weekly, so is there a way for your business to leverage podcasting as a marketing tool?
Today’s blog will be all about how podcasting can help businesses use conversations as part of their marketing strategy.

There have been quite a few frequently asked questions about podcasts. Today I would like to share with you a few of the questions along with the answers.

Question #1: Is podcasting dying out or picking up steam?
I’ve been podcasting since 2013 and I thought it would die out over time, but we’re just seeing our listenership increase, even though there is increased competition.  Studies are showing that downloads are increasing and show no signs of decline, even with the rise of social video.  People listen to podcasts when they multitask so it fills a unique void at home doing mundane housework, on the commute to work and also running errands or at the gym

Question #2:  Why should a business consider podcasting as part of their marketing?
Podcasting let’s to you tell more of a story.  Podcasts should be sales shows, you won’t get listeners, but a podcast can be used to establish expertise.  Authors and speakers use podcasts to share thought leadership, but even brick and mortar businesses can use podcasts to share a unique angle and extend the customer experience.  A salon could have a podcast on inner and outer beauty, an auto mechanic could have a podcast on car care or even purchasing the right car, etc.

Question #3: Beyond extending the story and creating content, how can businesses leverage podcasts in other ways?
Podcasts are great for building partnerships and sharing audiences.  Interviewing other people in your industry or complementary industries can be a great way to cross audiences and grow your market.  I have a friend who is a marketing consultant and he interviews marketers from top companies about how Marketing Builds Trust.  He’s leveraging their expertise and connections and as that individual and organization shares the podcast, Adam reaches a bigger audience.  Podcasting can be a great partnership tool.

Question #4:  What thoughts you can offer a business who may want to dive into podcasting?
Don’t wait, dive in.  Marketing in the digital era is about sharing content that is both relevant and searchable.  Podcasts are consumed and shared, but they create a marketing asset that you can use year over year.  Think of podcasting like building your arsenal of marketing resources.  Audios can be transcribed and then turned into blog posts, social media shares and more.

How To Do Video Marketing for Your Business

KSL Browser 5.0 TV Segment

I had so much fun at CVX Live 2018 last week!

I enjoyed the keynote from facebook and also enjoyed the breakout sessions on all things social media and video.

That conference inspired this month’s segment on KSL!

Here are four tips to using video in your business and specifically as part of your marketing strategy:

Side note, I actually got bumped because of the Kavanaugh hearings and my segment aired the following week. That gave us time for a more formal picture with KSL’s Browser 5.0 team Andrew and Lori!

 

Are you ready to rock all aspects of your marketing? Join me for my 6th Annual Marketing Blueprint Workshop on November 29 & 30. You will create your marketing strategy for 2019 in 2 days though my live program.

Learn more and register here: www.marketingblueprintworkshop.eventbrite.com

Motivation and Success Strategies Video Segment

Michelle is Interviewed on Park City TV

It was an honor to be invited to Park City TV. We discussed my book The Make It Happen Blueprint, talked about motivation and success strategies and even talked about the National Speakers Association Mountain West Chapter.

How Your Business Can Leverage Podcasts as Part Of Your Marketing

KSL Browser 5.0 TV segment

It was great to be back in the studio yesterday talking about podcasts!
If you want to see how I leverage podcasts for my business go to:
Make It Happen
The Living Room
Other great business podcasts:
Marketing Trust with Adam Buchanan
Cool Things Entrepreneurs Do with Thom Singer
Entrepreneur on Fire with John Lee Dumas
Here’s yesterday’s segment

Here’s a behind the scenes pick with Lori Pritchard and Andrew Whitenburg.

Are Questions Part of Your Content Marketing?

Questions are a great part of business. Questions help you tailor the sales conversation for better understanding of your client and conversions. Questions help lead the conversation in the right direction.
Questions are also a valuable part of your marketing.
Use your most frequently asked questions for blog posts, videos and content for your social media.
Use questions to “give your audience the microphone” and create a sense of community on your social media channels. (Interaction is also good for the algorithms.) It creates a great sense of connection between your business and your audience.
Use questions when you speak. Asking questions can increase audience interaction and connection to you as a speaker.
How do you use questions in your business?

10 Lessons Businesses and Peak Performers Can Learn From Greatest Showman (VIDEO)

KSL Browser 5.0 TV Segment

Today for my monthly segment on KSL Browser 5.0 I got to share 3 of my favorite business takeaways from the box office hit The Greatest Showman.
This segment was a lot of fun and there are some great tips and ideas here.
On the segment I share that I’ve made my list of almost 45 (and growing) takeaways. Today I’m going to share 7 more (in no particular order).
From the Video
1. Pivot & Innovate
2. “We Don’t Need A Building”
3. “Here Right In Front of You”
Bonus Takeaways:
4. From the scene in the bar with Jackman and Efron, “Comfort is the enemy of progress.” Juicy, right? Are you comfortable or are you growing? In what ways can you step away from fear and take action for greater success and performance?
5. Publicity is still the lifeblood of Business but today the PR for your business, brand or product exists beyond the newspaper and the limitation of others opinions. How can you get the media to talk about your business?  How can you use your own social media and online platforms to steer the conversation.
6. This isn’t discussed, but at the end, we see this great quote from PT Barnum. How do you or your business make others happy? How do you solve problems for your ideal customer.  “The noblest art is that of making others happy.”
7. Business or Success doesn’t fill any holes. Barnum, like many entrepreneurs (including myself at times), look to the lights and the glitter to fill something inside of us. I have learned, as Barnum’s character does, that success doesn’t fill holes of loneliness, lack, feeling like enough. And continuing to chase it can often make those holes bigger.
8. Don’t cut corners. I love Barnum’s commitment to quality costumes, good signs and marketing, etc. This is one of the biggest mistakes I see startups make, they cut corners to save a buck and do things halfway. As a result, their brand is only half developed and their bottom line, bottoms out. Sure, there are ways you can bootstrap your business, but don’t sacrifice quality.
9. “Dreaming with your eyes wide open” I love this line in the song “Come Alive”.  The double meaning here is awesome. “Dream while you’re awake,” my friend Clint Pulver says. And this line is directly in alignment with letting you dream in life and it just at night. Have your million dreams. But I also love Dream with your eyes wide open.
SEE the risks and evaluate.
SEE the future.
SEE what’s coming.
☝️ this is the way to expand your success.
10. Partner with RIGHT People. Barnum hand picked his performers for the right Show. He also picked a business partner that could fill a hole he needed. As you hire and grow, build your team with people who compliment your strengths by bringing their strengths to the table.
Stay tuned for more of my favorite takeaways, and share some of YOUR favorites!
Make It Happen!
Michelle

5th Annual Marketing Blueprint Workshop in the Books

Sometimes time is amazing to me. I spent many months putting this event together, and just like that it is over. After five years I’m still wondering why people show up, but at the same time I’m so super jazzed about the content and the marketing planning and I am thrilled people continue to come and show up. Many attendees are even repeat guests who enjoy using this time to get their annual planning complete.
 It’s hard for me to put into words what this today experience is like, so I’m going to let this year‘s attendees share their thoughts with you:

Michelle’s knowledge and expertise is so content, rich, and goes so deep. Her research and preparation for this event and the specific needs of those attending is evident. In terms of cost-to-benefit ration, my benefit far out weighed my cost. High value content!

-Christi Reed, Charmed Spaces

So many great ideas! I want to do them all! Exceeded expectations! Mega Value!

-Pamela Nebeker, Nebtek

Some good insight on what will and won’t work for our business. I would recommend the price for any beginner who wants to learn about marketing.

-Lance Tarver, Nebtek

The marketing blueprint breaks down marketing into bite size pieces while creating an amazing overall strategy. I am no longer scared of marketing, and now marketing my business will be a fun challenge! Fantastic value!

-Nathalie Bowman

Michelle- She’s dynamic, lovely, intelligent, brilliant, gorgeous, added value, fun, hilarious, GREAT! Perfect price!

-Paige Sornesen, Fashion and Oils

Slides and workbook compliment powerpoint. Informational and strategy packed! A jump start for me to plan and prioritize my strategy. So worth it! Value added!

-Jodi Robinson, The Living Room/ Life Devoted

What didn’t I like?! I love the workbook. I love the specific examples and ways to implement everything

to work together and flow. I like how she suggested specific strategies for specific businesses.

-Nickie Graybill, Nickie Graybill Design & Photography

Know who you want to market to and where they play. Awesome! 100%

-MaryAnne Adams, NorthStar Principles

It was perfect for me. I know my business, but really didn’t know how to get people to know me. Ticket <<< Value! 100X

-Chrissa Peterses, 8 Ways Health and Nutrition

I love the way you present this to get me excited to get my marketing in place and set up my next year and strategies. Fantastic content- High Value

-Kris Barney, All Things Possible Inc

It’s organized and easy to follow. It is beyond worth every penny + more

-Andrea Christiansen, Stewart Palmer + Empowered Studios

I learned a ton about social media & how my org can best utilize it. We are pretty to averse to social media but I am seeing safe ways we can benefit with limited liability. Very worthwhile. Small group training was useful. Able to ask questions.

-Krissy Jordan, Integrated Medical Evaluations

Even though it was a fire hose of information, I now know what I need to be implementing for the coming year – determining my customer, message, blog ideas, the taking it to social media. Excellent!

-Carolyn Blosil

The calendar! And the updates on social media platforms! Excellent!

-Holly Richardson

What was really helpful for me was the examples you use and when you would walk us through the process. The values was worth so much!!

-Rebecca Haughey, Stewart Palmer Salon Spa

I am excited for marketing next year and feel like I have a clear strategy for what to do, who should do it and how to fit it into my calendar.

-Erin Mathie, Business Made Simple