We’re all contagious. If we’re sick, someone else could it. What are you spreading? In this video I share the story of the pimples and zits (don’t worry it’s not a gross story!) and I also share the whys and hows of spreading joy wherever you go!
Here are the books I recommended:
Of all the personal development books I’ve read: How Will You Measure Your Life by Clayton Christensen is my favorite https://amzn.to/2IUwjQ3
This book changed my business and made it more profitable in one easy read. Profit First by Mike Michalowicz https://amzn.to/2GUCb9H
1. The Leaders Voice by Clark and Crossland https://amzn.to/2DoU3ay
2. Made to Stick by Chip and Dan Heath https://amzn.to/2IuNwyZ
3. Tribe of Mentors by Timothy Ferriss https://amzn.to/2IuOrQi
4. Yes You Can by Natalie Turner https://amzn.to/2HnduD2
5. It’s Your Ship by Michael Abrashoff https://amzn.to/2GuOZU0
6. Leaders Eat Last by Simon Sinek https://amzn.to/2DlAK1M
7. Power of Storytelling by Ty Bennett https://amzn.to/2GuqPZJ
8. Atomic Habits by James Clear https://amzn.to/2XnUdGw
9. Rejection Proof by Jia Jang https://amzn.to/2IrTD7t
10. Building A Story Brand by Donald Miller https://amzn.to/2Is0GwH
11. Where There’s Hope by Elizabeth Smart https://amzn.to/2UJwR1b
12. The Coaching Habit Say less, ask more and change the way you lead forever by Michael Bungay Stainer https://amzn.to/2Gs9gbE
13. Crushing It by Gary Vaynerchuck https://amzn.to/2DhrRpJ
14. Good To Great by Jim Collins https://amzn.to/2GuQce0
15. Dog Poop Initiative by Kirk Weisler https://amzn.to/2DmMtNx
16. Dare to Lead by Brene Brown https://amzn.to/2UMZXwH
17. Radical Candor by Kim Scott https://amzn.to/2VbahxY
18. Four disciplines of Execution by Stephen Covey and Chris McChesney https://amzn.to/2VaTye8
19. Energy Leadership by Bruce Schneider https://amzn.to/2Pmsofa
20. Killer Angels by Michael Shaara https://amzn.to/2IurBYI
21. The Once & Future King by T. H. White https://amzn.to/2Pf8zpQ
22. Flow by Millay Csikszentmihalyi https://amzn.to/2IuAUYD
23. Execution by Ram Charan https://amzn.to/2GlcKwk
24. The Forgotten Man – Amity Shales https://amzn.to/2PhdZRn
25. The 12 Rules for Life and Anecdote for Chaos – Jordan Peterson https://amzn.to/2DlR3LM
Every day 500 million individuals across the globe log onto Instagram. And while the social media landscape seems to be changing by the minute, businesses and brands are getting more organic engagement on Instagram than any other social media platform. To stay relevant businesses large and small should take advantage of Instagram’s latest feature, IGTV.
Question: Before we dive into your tips, why is IG TV so hot right now?
Michelle: IG TV rolled out in summer of last year. The beauty of IGTV is that you have longer form videos AND the ability to keep them long after the 24 hour period previously offered by Lives or videos in your feed. In February this year they started to put IGTV videos in the news feed which is huge because now those videos show up as content while people are scrolling. IG TV is relatively new and currently NOT encumbered by ads (though that may come soon) so businesses should jump on getting those channels loaded and providing quality content so people will watch them later when ads do come.
Question: It sounds like this is something companies need to jump on quickly. What’s your top tip for quick implementation?
Michelle: YES, now is the time. Don’t call your videographer and don’t stress about creating new things last minute, load videos you already have and create videos over time. Yes, you have to be careful about things getting cut off, but many videos you already have will work in the format and some businesses are even getting away with loading horizontal videos vertically and people can watch by turning their phone.
Question: What types of things do you think people should be posting and how often?
Michelle: Great question and it totally depends on the brand, but I would recommend that you decide as a team (or if you’re an entrepreneur, make it a party of one). The biggest thing to remember is that you create a content plan that you follow consistently. Of course load your best videos but think of your channel like a television channel. What “shows” will you have consistently? You can post the random content videos, but if you think of it like a show or podcast you’ll likely be better able to keep it up. And also, think of your content in three main categories, Informational, Behind the Scenes and Commercials. 80% of your videos should be Informational or behind the scenes and 20% of your shows can be commercials or salesy. Provide good content first and make sales secondary, even if you’re tempted to make it all commercials.
Question: Do you have any tips for how to increase views to your videos on Instagram and IGTV?
Michelle: YES, make sure you have a killer headline that makes people want to click on it and watch it, but also utilize your description for additional details that may be helpful to someone choosing between all of your videos. ALSO, IGTV is Hashtag friendly, but it’s recommended only to use up to 3 hashtags in your description. As always, content is king so provide good content people will talk about and share. If a picture is worth 1,000 words, then video has a lot of potential! Don’t miss this opportunity to tell the story of your business!
I get asked ALL the time, “Is Twitter Dead?” While it may not be the most popular social platform there are huge business benefits to utilizing twitter on a regular basis. In this Hero TV segment with Nate Woodbury, we chat about how to get the most out of Twitter.
Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy. Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer. Videos that are uploaded directly to facebook will get more views than an external YouTube link. Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering. AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.
Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?
Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content. Take time to create a content schedule, decide how often you’re going to post videos or episodes. As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase. Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.
Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy. You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage. Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature. Remember to spend as much time building your website, retail location and sales processes. Get people from social media to your website where you own the team, the brand and the raving fans.
Michelle: Step one, is to really consider if this is a product you want or if there is an actual market for your product or service. You do this by defining your target market. What group of people will benefit from this product or service? What does this group of people have in common? Age? Income? Education? Geographics? If there is a group that will buy your product, then you can go onto the next step.Question: What’s the next decision that needs to be made?
Michelle: Then next decision is does this product or service serve a local audience or a national or international audience. If it’s a salon, or gift shop, while there may be an online element, a majority will happen online. While it’s easy to say you can sell to everyone, it’s hard to reach them unless it makes business sense that matches the product or service.
Question: How do you decide if you want to bootstrap your business or if you need income from another source?
Michelle: Many small business ideas can be bootstrapped. But tech companies and inventions could need capital or maybe just a small business loan. If you’re still not sure, consider the income and expenses that your business has. Many startup hopefuls consider the income but not the costs. Understanding both is very important.
Question: One final quick question, how does one know they’re ready to dive into a startup?
Michelle: The truth is you’re never ready. There will be things you figure out on the road whether you start you business now or 6 months from now, but thinking and planning can only get you so far. Do some initial work and then get started and dive in. You can adjust your sails as you go, but you won’t move forward until you push away from the dock.
I had the opportunity to speak at a conference this year on the 50 best apps for your business. Today I get to share 4 of my favorite apps on KSL’s Browser 5.0 but I wanted you to have my whole list.
In the digital world that we live in, we’ve got apps for everything from health to money.
Check out the list of my favorite 50 apps below.