25 Recommended Books That Will Change Your Life

Need Something on Your Reading List

I attended a mastermind this month with Kirk Weisler and he turned the mic on the attendees. He asked everyone to share two books that have changed their leadership or personal lives.  It was fascinating!  I compiled the list to share with you.
How many of these books have you read?  What would your two books be?

Here are the books I recommended:

Of all the personal development books I’ve read: How Will You Measure Your Life by Clayton Christensen is my favorite https://amzn.to/2IUwjQ3

This book changed my business and made it more profitable in one easy read. Profit First by Mike Michalowicz  https://amzn.to/2GUCb9H

Here are the books recommended by the other folks in the room.

1.    The Leaders Voice by Clark and Crossland https://amzn.to/2DoU3ay

2.    Made to Stick by Chip and Dan Heath https://amzn.to/2IuNwyZ

3.    Tribe of Mentors by Timothy Ferriss https://amzn.to/2IuOrQi

4.    Yes You Can by Natalie Turner https://amzn.to/2HnduD2

5.    It’s Your Ship by Michael Abrashoff https://amzn.to/2GuOZU0

6.    Leaders Eat Last by Simon Sinek https://amzn.to/2DlAK1M

7.    Power of Storytelling by Ty Bennett https://amzn.to/2GuqPZJ

8.    Atomic Habits by James Clear https://amzn.to/2XnUdGw

9.    Rejection Proof by Jia Jang https://amzn.to/2IrTD7t

10. Building A Story Brand by Donald Miller https://amzn.to/2Is0GwH

11. Where There’s Hope by Elizabeth Smart https://amzn.to/2UJwR1b

12. The Coaching Habit Say less, ask more and change the way you lead forever by Michael Bungay Stainer https://amzn.to/2Gs9gbE

13. Crushing It by Gary Vaynerchuck https://amzn.to/2DhrRpJ

14. Good To Great by Jim Collins https://amzn.to/2GuQce0

15. Dog Poop Initiative by Kirk Weisler https://amzn.to/2DmMtNx

16. Dare to Lead by Brene Brown https://amzn.to/2UMZXwH

17. Radical Candor by Kim Scott https://amzn.to/2VbahxY

18. Four disciplines of Execution by Stephen Covey and Chris McChesney https://amzn.to/2VaTye8

19. Energy Leadership by Bruce Schneider https://amzn.to/2Pmsofa

20. Killer Angels by Michael Shaara https://amzn.to/2IurBYI

21. The Once & Future King by T. H. White https://amzn.to/2Pf8zpQ

22. Flow by Millay Csikszentmihalyi https://amzn.to/2IuAUYD

23. Execution by Ram Charan https://amzn.to/2GlcKwk

24. The Forgotten Man – Amity Shales https://amzn.to/2PhdZRn

25. The 12 Rules for Life and Anecdote for Chaos – Jordan Peterson https://amzn.to/2DlR3LM

AND…If you haven’t read it, can I shamelessly plug my book: The Make It Happen Blueprint?  Yep, it’s my blog, I can! 😉 https://amzn.to/2PEauVh

How to Use IGTV in Your Business

Q&A with Michelle McCullough

Every day 500 million individuals across the globe log onto Instagram. And while the social media landscape seems to be changing by the minute, businesses and brands are getting more organic engagement on Instagram than any other social media platform. To stay relevant businesses large and small should take advantage of Instagram’s latest feature, IGTV.

Question: Before we dive into your tips, why is IG TV so hot right now?

Michelle: IG TV rolled out in summer of last year. The beauty of IGTV is that you have longer form videos AND the ability to keep them long after the 24 hour period previously offered by Lives or videos in your feed. In February this year they started to put IGTV videos in the news feed which is huge because now those videos show up as content while people are scrolling. IG TV is relatively new and currently NOT encumbered by ads (though that may come soon) so businesses should jump on getting those channels loaded and providing quality content so people will watch them later when ads do come.

Question: It sounds like this is something companies need to jump on quickly. What’s your top tip for quick implementation?

Michelle: YES, now is the time. Don’t call your videographer and don’t stress about creating new things last minute, load videos you already have and create videos over time. Yes, you have to be careful about things getting cut off, but many videos you already have will work in the format and some businesses are even getting away with loading horizontal videos vertically and people can watch by turning their phone.

Question: What types of things do you think people should be posting and how often?

Michelle: Great question and it totally depends on the brand, but I would recommend that you decide as a team (or if you’re an entrepreneur, make it a party of one). The biggest thing to remember is that you create a content plan that you follow consistently. Of course load your best videos but think of your channel like a television channel. What “shows” will you have consistently? You can post the random content videos, but if you think of it like a show or podcast you’ll likely be better able to keep it up. And also, think of your content in three main categories, Informational, Behind the Scenes and Commercials. 80% of your videos should be Informational or behind the scenes and 20% of your shows can be commercials or salesy. Provide good content first and make sales secondary, even if you’re tempted to make it all commercials.

Question: Do you have any tips for how to increase views to your videos on Instagram and IGTV?

Michelle: YES, make sure you have a killer headline that makes people want to click on it and watch it, but also utilize your description for additional details that may be helpful to someone choosing between all of your videos. ALSO, IGTV is Hashtag friendly, but it’s recommended only to use up to 3 hashtags in your description. As always, content is king so provide good content people will talk about and share. If a picture is worth 1,000 words, then video has a lot of potential! Don’t miss this opportunity to tell the story of your business!

Power Women Summit 2019

High Performance and Leadership Training for Women

I love being part of this group that supports professional women!
Our flagship offering is a one day event called Power Women Summit
Learn more about the event by watching the video.
EARLY BIRD discount of $50 off each ticket is available through April 15th by using code EARLYBIRD here: http://www.powerwomenlead.com

How to Use IG TV For Your Business (and why!)

KSL Browser 5.0

Yesterday’s KSL segment was a LOT of fun. Are you using Instagram for your business? Then you probably should consider IG TV as part of your strategy. Now it’s a great time to take advantage of this new feature, especially since those videos are showing up in the IG newsfeed. Watch this segment, to hear three tips that will help you quickly utilize this feature.

How To Use Twitter for Business

Hero TV Segment

I get asked ALL the time, “Is Twitter Dead?” While it may not be the most popular social platform there are huge business benefits to utilizing twitter on a regular basis. In this Hero TV segment with Nate Woodbury, we chat about how to get the most out of Twitter.

How Can I Use Facebook Watch As A Marketing Strategy?

Q&A with Michelle

In an attempt to compete with YouTube video views and to keep active users on the platform, facebook rolled out Facebook Watch in 2017.  While the adoption seemed a little slow last year, it’s growing steam.  In Facebook Watch and newsfeed, Facebook has over 8 billion video views a day.
Today we are going to discuss and answer some questions about business tips if you’d like to use Facebook Watch as a marketing strategy.

Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy.  Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer.  Videos that are uploaded directly to facebook will get more views than an external YouTube link.  Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering.  AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.

Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?

Michelle: If your business is going to lead with video and consistently create and share video, or if you’re primary business is entertainment (like comedy clubs) or expertise (like speakers, authors or trainers) content is your number one strategy for building an audience.  Changing your page template to video will make your videos eligible to get into the Facebook Watch button, and give you extra tools to promote past, present and current videos.  Experts like Marie Forleo and Gretchen Rubin have video pages, along with Dry Comedy Bar.  Changing your template is easy and you can easily change it to another setting if you don’t like it.

Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content.  Take time to create a content schedule, decide how often you’re going to post videos or episodes.  As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase.  Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.

Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy.  You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage.  Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature.  Remember to spend as much time building your website, retail location and sales processes.  Get people from social media to your website where you own the team, the brand and the raving fans.

How Do I Get My Business Up and Going?

Q&A with Michelle

According to a OnePoll Study, 1 in 7 Americans believe they are sitting on a fantastic business idea.  Of those 41% haven’t taken any steps to get their idea off the ground.
Today on the blog I will be answering a few frequently asked questions about starting a business.
Question: How does someone know if their idea will actually work?
Michelle: Step one, is to really consider if this is a product you want or if there is an actual market for your product or service.  You do this by defining your target market. What group of people will benefit from this product or service? What does this group of people have in common? Age? Income? Education? Geographics? If there is a group that will buy your product, then you can go onto the next step.Question: What’s the next decision that needs to be made?
Michelle: Then next decision is does this product or service serve a local audience or a national or international audience.  If it’s a salon, or gift shop, while there may be an online element, a majority will happen online. While it’s easy to say you can sell to everyone, it’s hard to reach them unless it makes business sense that matches the product or service.

Question: How do you decide if you want to bootstrap your business or if you need income from another source?
Michelle: Many small business ideas can be bootstrapped.  But tech companies and inventions could need capital or maybe just a small business loan.  If you’re still not sure, consider the income and expenses that your business has.  Many startup hopefuls consider the income but not the costs. Understanding both is very important.

Question: One final quick question, how does one know they’re ready to dive into a startup?
Michelle: The truth is you’re never ready.  There will be things you figure out on the road whether you start you business now or 6 months from now, but thinking and planning can only get you so far.  Do some initial work and then get started and dive in.  You can adjust your sails as you go, but you won’t move forward until you push away from the dock.

50 Apps for You & Your Business

Using Your Phone for Increased Productivity & High Performance

I had the opportunity to speak at a conference this year on the 50 best apps for your business. Today I get to share 4 of my favorite apps on KSL’s Browser 5.0 but I wanted you to have my whole list.

In the digital world that we live in, we’ve got apps for everything from health to money.

Check out the list of my favorite 50 apps below.

 

 

How to rock Video Marketing for Your Business

Question and Answer with Michelle Mccullough

 

 

 

 

Last weekend video marketers and YouTube stars met in Provo at CVX live, a social media conference that focuses sharing the latest in on online video.  Today on the blog we will discuss four video marketing trends that you can apply in your business.

Video seems like it’s not going away. This year I did a lot about video and I would like to share.  Number One, while most people were at the conference to learn about YouTube, don’t rule out Facebook Watch.  Facebook watch can be a great way for your small business to shine on a every changing platform.  You can create playlists, release a video series like a podcast and more.  AND since Facebook is caring a lot about making Facebook Watch work, videos are doing better in the news feed algorithm.

Let’s jump into a few frequently asked questions to help us learn more about video.

Question #1: If you do want to dive into video, what’s working in terms of length?
Michelle: YouTube measures two things, views and watch time.  While some people consume short form content, longer format videos that are between 8-12 minutes and maybe even more help your watch time, especially if the information is valuable and entertaining.  RIP Vine, people want more. More watch time also can increase ad revenue.

Question #2:
What would you say is the one thing video marketers need to know before starting or revamping a video strategy?
Michelle: This isn’t necessarily a trend, but it was repeated as a success principle. Consistency is still KING. Entertaining is good, humor is good, interesting is good, but if you aren’t consistently putting out content you can be easily forgotten when there are a number of other people out there who are producing content, almost daily.  That may be hard to maintain for some businesses but always recommend that at least weekly will help keep you top of mind, especially for those people who subscribe and get notified when you put out something new.

Question #3: There are a lot of people out there that seem to have it figured out.  What would you say to someone who may have tried this but may be struggling?
Michelle: Don’t copy – create.  Look around and see what other people are doing that’s successful.  For example, my good friend Dr. Paul Jenkins from Live on Purpose TV produces 20 videos in one day and then releases one a day Monday through Friday.  He has a wildly successful channel that he just started in November, but that may not work for me.  You have to do your owner and you can’t copy his content and just make it your own.  Successful videos and video series work because people add their own unique flair and personality.

 

 

 

Podcasts

Question and Answer with Michelle Mccullogh

 

Audioblogging goes back to the 1980s, but podcasting became more common place over 14 years ago in 2004.  In 2018 48 Million people listen to podcasts weekly, so is there a way for your business to leverage podcasting as a marketing tool?
Today’s blog will be all about how podcasting can help businesses use conversations as part of their marketing strategy.

There have been quite a few frequently asked questions about podcasts. Today I would like to share with you a few of the questions along with the answers.

Question #1: Is podcasting dying out or picking up steam?
I’ve been podcasting since 2013 and I thought it would die out over time, but we’re just seeing our listenership increase, even though there is increased competition.  Studies are showing that downloads are increasing and show no signs of decline, even with the rise of social video.  People listen to podcasts when they multitask so it fills a unique void at home doing mundane housework, on the commute to work and also running errands or at the gym

Question #2:  Why should a business consider podcasting as part of their marketing?
Podcasting let’s to you tell more of a story.  Podcasts should be sales shows, you won’t get listeners, but a podcast can be used to establish expertise.  Authors and speakers use podcasts to share thought leadership, but even brick and mortar businesses can use podcasts to share a unique angle and extend the customer experience.  A salon could have a podcast on inner and outer beauty, an auto mechanic could have a podcast on car care or even purchasing the right car, etc.

Question #3: Beyond extending the story and creating content, how can businesses leverage podcasts in other ways?
Podcasts are great for building partnerships and sharing audiences.  Interviewing other people in your industry or complementary industries can be a great way to cross audiences and grow your market.  I have a friend who is a marketing consultant and he interviews marketers from top companies about how Marketing Builds Trust.  He’s leveraging their expertise and connections and as that individual and organization shares the podcast, Adam reaches a bigger audience.  Podcasting can be a great partnership tool.

Question #4:  What thoughts you can offer a business who may want to dive into podcasting?
Don’t wait, dive in.  Marketing in the digital era is about sharing content that is both relevant and searchable.  Podcasts are consumed and shared, but they create a marketing asset that you can use year over year.  Think of podcasting like building your arsenal of marketing resources.  Audios can be transcribed and then turned into blog posts, social media shares and more.