How to Power Up and Power Down Your Day

TV Segment on Fox 13 The Place

This is my MOST favorite success principle. There is a chapter dedicated to this single concept in my book.
Begin and end your day with you and it changes everything.

Can I Be Your Chief Marketing Officer for 2020?

As a business owner it can be hard to focus on your genius and marketing at the same time.
I’m launching my 5th Annual Outsourced CMO program this month!

If you’d like to explore, sign up for a coaching exploration call here. https://michellemccullough.as.me/schedule.php
Here is what Christie Gardiner had to say after being part of my 2019 Outsourced CMO Marketing Mastermind:
Participating in Michelle’s marketing mastermind was the best business decision I made last year.  I feel like a completely new woman in my business and I couldn’t be happier with the investment I made in the program.
Here’s what Tiffany Fletcher had to say about being part of the 2019 Outsourced CMO Marketing Mastermind:
“I cannot say enough good about Michelle and her ability to take you under her wing, give you a direction, and breathe life into your dreams. I loved every moment I worked with her. She went above and beyond when she spent an entire day with me and helped me create a comprehensive business blueprint. This incredible day with Michelle was a turning point for me and my business. Not only was working with her a game-changer, but it was a life changing experience. She’s amazing! Any chance you get to work with her…JUST DO IT!”
Here’s what Allie White had to say about working with me in a previous Marketing Mastermind:
I participated in Michelle’s mastermind in 2017 and it continues to be the smartest marketing investment I have made to date. Her mastermind transformed my game and produced massive results in the form of organization, clarity, inspiration, time and money in my pocket, which in turn allowed me to be more present, productive, and profitable than I knew was possible only two years into a brand new business pipeline. I have continued to work with Michelle ever since and have found her to be to be one of the most empowering and effective experts I have ever encountered. Not to mention I think she is so amazingly fun to work with and she oozes relevant and creative ideas in a seemingly effortless way. She has a gift and she shares it wholly. This experience and being a part of this tribe meant everything to a little girl with big dreams who in turn made it happen! Sign up, sign up, sign up!

Make It Happen Show with Michelle McCullough & Tiffany Peterson

On this very special episode of Make It Happen with Michelle McCullough the tables are turned. Join special guest host Tiffany Peterson as we learn about Michelle’s new book “The Make It Happen Blueprint” and three principles you need to know NOW to take your life to the next level.

Four Biggest Marketing Mistakes

Avoid these common pitfalls and watch your profits grow

Is GROWING Your Paycheck On Your 2020 Goal List?

In the twelve years that I have been working with marketing teams small business owners all over the world, I’ve seen a tragic statistic unfold right before my eyes: 50% of businesses fail in the first five years. Sad and true all at the same time.

Another thing I’ve noticed is that the businesses that are committed to a marketing plan and willing to change with the trends often succeed a lot faster than those who try to apply old school marketing tactics year over year. Don’t get me wrong, traditional advertising still works when done strategically, but you can’t ignore online and social media any longer. Here’s a list of three more of the biggest mistakes small businesses make in marketing.

Mistake #1 They don’t have a plan. As I say to my clients, “P-L-A-N is the four letter word for success!” Take time to write out your strategy for 2020, even if it’s just sticky notes on your wall. However, if you can give it a little more time, you might see greater results. Schedule some time in the next couple of weeks to create a strategy for next year, so that after the holidays are over, you’re ready to hit the ground running. I have a resource for this: learn more.

Mistake #2 They wait for everything to be perfect. I hate to see businesses who aren’t marketing because they’re waiting for the perfect logo, or the website to be updated for the 900th time, or they need to get more feedback from friends before they feel like they can more forward. I’m not suggesting you put out half baked ideas on a regular basis, but identify where perfectionism is paralyzing your business. Get some feedback, make some changes and then LAUNCH, don’t wait. It will never be perfect. ALL businesses and ALL marketing is a work in progress.

Mistake #3 They aren’t consistent. Do you want regular paychecks? Then WHY do you do sporadic marketing? I see too many small businesses who run campaigns when they need the money, but then they don’t have money so they don’t market effectively. Marketing is fuel for your business. It’s like food for the body. You wouldn’t survive on sporadic meals- a month here and a month there, your body needs regular nutrition. Your business needs regular marketing. When you’re creating your 2020 plan, make sure you include regular marketing efforts for regular results.

Mistake #4 Their target market is too broad. It sounds like generic marketing advice, but this year, more than ever we’ve been helping our clients create narrow focused niches and their sales are skyrocketing. If you want better results narrow your marketing and start sharing better messages that meet their needs.

If you’d like help creating your 2020 marketing plan, I have an event coming up November 21 & 22. You can join via LIVESTREAM from anywhere in the world. If you can give me two days, you’ll have a greater understanding of the latest marketing trends AND you’ll have a marketing plan for 2020. This is the seventh year I’ve done this event and each year it gets better, and each year we cover trends that can’t be missed. I’ve created this event to be VERY hands on. The activities we complete in those two days walk you through everything from niching your target market, to choosing your marketing outlets to creating a marketing budget, to connecting your audience on social media  AND I show you how to track and measure your results. I only host this event once a year, so don’t miss it!

Happy marketing!

The Marketing Trifecta

Featured in Speaker Magazine

I was thrilled to be asked to submit and article to Speaker Magazine, the publication for the National Speakers Association.  I submitted it last year and it was published in the spring.
I get asked all the time what the best marketing outlets are:
Should I be on Facebook?
What magazine would you recommend for my company to advertise in?
Do billboards work?
This is what I call reverse marketing: choosing the medium before you’ve carefully considered your masses (target market) and your messages.
Some messages don’t work on billboards – even if they would be great for your company.
A billion people may be on Facebook, but is that really your target market?
Marketing is getting the right MESSAGES, to the right MASSES, through the right MEDIUMS, so you can make MONEY.
THIS is the marketing trifecta.  Consider your market first, then the messages you want to share and THEN choose your mediums last.  Once you know the first two, the last is pretty easy to figure out.
Happy Marketing!

Spreading Joy – The Story of the Pimples and Zits

Mustache Power Productions Video

We’re all contagious. If we’re sick, someone else could it. What are you spreading? In this video I share the story of the pimples and zits (don’t worry it’s not a gross story!) and I also share the whys and hows of spreading joy wherever you go!

25 Recommended Books That Will Change Your Life

Need Something on Your Reading List

I attended a mastermind this month with Kirk Weisler and he turned the mic on the attendees. He asked everyone to share two books that have changed their leadership or personal lives.  It was fascinating!  I compiled the list to share with you.
How many of these books have you read?  What would your two books be?

Here are the books I recommended:

Of all the personal development books I’ve read: How Will You Measure Your Life by Clayton Christensen is my favorite https://amzn.to/2IUwjQ3

This book changed my business and made it more profitable in one easy read. Profit First by Mike Michalowicz  https://amzn.to/2GUCb9H

Here are the books recommended by the other folks in the room.

1.    The Leaders Voice by Clark and Crossland https://amzn.to/2DoU3ay

2.    Made to Stick by Chip and Dan Heath https://amzn.to/2IuNwyZ

3.    Tribe of Mentors by Timothy Ferriss https://amzn.to/2IuOrQi

4.    Yes You Can by Natalie Turner https://amzn.to/2HnduD2

5.    It’s Your Ship by Michael Abrashoff https://amzn.to/2GuOZU0

6.    Leaders Eat Last by Simon Sinek https://amzn.to/2DlAK1M

7.    Power of Storytelling by Ty Bennett https://amzn.to/2GuqPZJ

8.    Atomic Habits by James Clear https://amzn.to/2XnUdGw

9.    Rejection Proof by Jia Jang https://amzn.to/2IrTD7t

10. Building A Story Brand by Donald Miller https://amzn.to/2Is0GwH

11. Where There’s Hope by Elizabeth Smart https://amzn.to/2UJwR1b

12. The Coaching Habit Say less, ask more and change the way you lead forever by Michael Bungay Stainer https://amzn.to/2Gs9gbE

13. Crushing It by Gary Vaynerchuck https://amzn.to/2DhrRpJ

14. Good To Great by Jim Collins https://amzn.to/2GuQce0

15. Dog Poop Initiative by Kirk Weisler https://amzn.to/2DmMtNx

16. Dare to Lead by Brene Brown https://amzn.to/2UMZXwH

17. Radical Candor by Kim Scott https://amzn.to/2VbahxY

18. Four disciplines of Execution by Stephen Covey and Chris McChesney https://amzn.to/2VaTye8

19. Energy Leadership by Bruce Schneider https://amzn.to/2Pmsofa

20. Killer Angels by Michael Shaara https://amzn.to/2IurBYI

21. The Once & Future King by T. H. White https://amzn.to/2Pf8zpQ

22. Flow by Millay Csikszentmihalyi https://amzn.to/2IuAUYD

23. Execution by Ram Charan https://amzn.to/2GlcKwk

24. The Forgotten Man – Amity Shales https://amzn.to/2PhdZRn

25. The 12 Rules for Life and Anecdote for Chaos – Jordan Peterson https://amzn.to/2DlR3LM

AND…If you haven’t read it, can I shamelessly plug my book: The Make It Happen Blueprint?  Yep, it’s my blog, I can! 😉 https://amzn.to/2PEauVh

How to Use IGTV in Your Business

Q&A with Michelle McCullough

Every day 500 million individuals across the globe log onto Instagram. And while the social media landscape seems to be changing by the minute, businesses and brands are getting more organic engagement on Instagram than any other social media platform. To stay relevant businesses large and small should take advantage of Instagram’s latest feature, IGTV.

Question: Before we dive into your tips, why is IG TV so hot right now?

Michelle: IG TV rolled out in summer of last year. The beauty of IGTV is that you have longer form videos AND the ability to keep them long after the 24 hour period previously offered by Lives or videos in your feed. In February this year they started to put IGTV videos in the news feed which is huge because now those videos show up as content while people are scrolling. IG TV is relatively new and currently NOT encumbered by ads (though that may come soon) so businesses should jump on getting those channels loaded and providing quality content so people will watch them later when ads do come.

Question: It sounds like this is something companies need to jump on quickly. What’s your top tip for quick implementation?

Michelle: YES, now is the time. Don’t call your videographer and don’t stress about creating new things last minute, load videos you already have and create videos over time. Yes, you have to be careful about things getting cut off, but many videos you already have will work in the format and some businesses are even getting away with loading horizontal videos vertically and people can watch by turning their phone.

Question: What types of things do you think people should be posting and how often?

Michelle: Great question and it totally depends on the brand, but I would recommend that you decide as a team (or if you’re an entrepreneur, make it a party of one). The biggest thing to remember is that you create a content plan that you follow consistently. Of course load your best videos but think of your channel like a television channel. What “shows” will you have consistently? You can post the random content videos, but if you think of it like a show or podcast you’ll likely be better able to keep it up. And also, think of your content in three main categories, Informational, Behind the Scenes and Commercials. 80% of your videos should be Informational or behind the scenes and 20% of your shows can be commercials or salesy. Provide good content first and make sales secondary, even if you’re tempted to make it all commercials.

Question: Do you have any tips for how to increase views to your videos on Instagram and IGTV?

Michelle: YES, make sure you have a killer headline that makes people want to click on it and watch it, but also utilize your description for additional details that may be helpful to someone choosing between all of your videos. ALSO, IGTV is Hashtag friendly, but it’s recommended only to use up to 3 hashtags in your description. As always, content is king so provide good content people will talk about and share. If a picture is worth 1,000 words, then video has a lot of potential! Don’t miss this opportunity to tell the story of your business!

Power Women Summit 2019

High Performance and Leadership Training for Women

I love being part of this group that supports professional women!
Our flagship offering is a one day event called Power Women Summit
Learn more about the event by watching the video.
EARLY BIRD discount of $50 off each ticket is available through April 15th by using code EARLYBIRD here: http://www.powerwomenlead.com

How to Use IG TV For Your Business (and why!)

KSL Browser 5.0

Yesterday’s KSL segment was a LOT of fun. Are you using Instagram for your business? Then you probably should consider IG TV as part of your strategy. Now it’s a great time to take advantage of this new feature, especially since those videos are showing up in the IG newsfeed. Watch this segment, to hear three tips that will help you quickly utilize this feature.