How Can I Use Facebook Watch As A Marketing Strategy?

Q&A with Michelle

In an attempt to compete with YouTube video views and to keep active users on the platform, facebook rolled out Facebook Watch in 2017.  While the adoption seemed a little slow last year, it’s growing steam.  In Facebook Watch and newsfeed, Facebook has over 8 billion video views a day.
Today we are going to discuss and answer some questions about business tips if you’d like to use Facebook Watch as a marketing strategy.

Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy.  Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer.  Videos that are uploaded directly to facebook will get more views than an external YouTube link.  Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering.  AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.

Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?

Michelle: If your business is going to lead with video and consistently create and share video, or if you’re primary business is entertainment (like comedy clubs) or expertise (like speakers, authors or trainers) content is your number one strategy for building an audience.  Changing your page template to video will make your videos eligible to get into the Facebook Watch button, and give you extra tools to promote past, present and current videos.  Experts like Marie Forleo and Gretchen Rubin have video pages, along with Dry Comedy Bar.  Changing your template is easy and you can easily change it to another setting if you don’t like it.

Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content.  Take time to create a content schedule, decide how often you’re going to post videos or episodes.  As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase.  Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.

Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy.  You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage.  Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature.  Remember to spend as much time building your website, retail location and sales processes.  Get people from social media to your website where you own the team, the brand and the raving fans.

How Do I Get My Business Up and Going?

Q&A with Michelle

According to a OnePoll Study, 1 in 7 Americans believe they are sitting on a fantastic business idea.  Of those 41% haven’t taken any steps to get their idea off the ground.
Today on the blog I will be answering a few frequently asked questions about starting a business.
Question: How does someone know if their idea will actually work?
Michelle: Step one, is to really consider if this is a product you want or if there is an actual market for your product or service.  You do this by defining your target market. What group of people will benefit from this product or service? What does this group of people have in common? Age? Income? Education? Geographics? If there is a group that will buy your product, then you can go onto the next step.Question: What’s the next decision that needs to be made?
Michelle: Then next decision is does this product or service serve a local audience or a national or international audience.  If it’s a salon, or gift shop, while there may be an online element, a majority will happen online. While it’s easy to say you can sell to everyone, it’s hard to reach them unless it makes business sense that matches the product or service.

Question: How do you decide if you want to bootstrap your business or if you need income from another source?
Michelle: Many small business ideas can be bootstrapped.  But tech companies and inventions could need capital or maybe just a small business loan.  If you’re still not sure, consider the income and expenses that your business has.  Many startup hopefuls consider the income but not the costs. Understanding both is very important.

Question: One final quick question, how does one know they’re ready to dive into a startup?
Michelle: The truth is you’re never ready.  There will be things you figure out on the road whether you start you business now or 6 months from now, but thinking and planning can only get you so far.  Do some initial work and then get started and dive in.  You can adjust your sails as you go, but you won’t move forward until you push away from the dock.

50 Apps for You & Your Business

Using Your Phone for Increased Productivity & High Performance

I had the opportunity to speak at a conference this year on the 50 best apps for your business. Today I get to share 4 of my favorite apps on KSL’s Browser 5.0 but I wanted you to have my whole list.

In the digital world that we live in, we’ve got apps for everything from health to money.

Check out the list of my favorite 50 apps below.

 

 

5 Questions To Ask To Know How To Get Your Business Off The Ground

KSL Browser 5.0

I had the opportunity to be interviewed on KSL this week about business ideas. In this segment we talked about the 5 questions you need to ask to get your business idea off the ground.

It takes a lot more than four minutes worth to explain these steps, but this quick interview will help you figure out if your business is viable to take the next steps. Watch the segment below!

 

Most Valuable Employee

Question and Answer Series with Michelle Mccullough

 

 

 

Many employees go to work every day in fear that they may lose their jobs.  With the many responsibilities to provide for families, pay off debt and save for the future there is a lot on the line to maintaining stable employment.
Today the blog features four ways that you can be the most valuable employee in your organization.

We are going to tackle this topic today in the form of Q&A. Let’s get right to it.
Question #1: What is your first tip for being an invaluable employee?

Michelle: Number one is, to have a good attitude – even if things are bad.  Complainers are toxic to a team, a department and a company as a whole.  If you have complaints, voice them privately and don’t go cubicle to cubicle recruiting allies.  Complain in private and compliment in public.  Studies show that all qualifications being equal, managers will promote those with the best attitude and that are the easiest to work with.

Question #2: What if things in the organization need a lot of improvement, how do you avoid being negative?

Michelle: Be a problem solver.  There can be a lot of reasons to complain, but if you can find solutions and not problems, you’ll be seen as a team player and an invaluable employee.  When I’m hiring, I will hire first temporarily before I bring people on part or full time.  I’ll give them a project, and if or when there’s a problem I look to see how they solve it, or how their attitude effects the work environment.

Question #3: Do you like employees that come up with solutions and do them without being asked?

Michelle: Absolutely.  Sure, there are times where someone can overstep their job position or take a responsibility that should be done by someone else, generally speaking I’m looking for employees that are proactive and not reactive.  In addition to being a problem solver, I want them to see problems BEFORE they happen and be willing to make changes or adjustments to smoothing things out ahead of time.  That said, questions are not a sign of weakness.  If you have something you don’t understand or need more clarity on to proceed, don’t waste time (Yours or the company’s)  Ask for help so that you can be effective and efficient.

Question #3: What is your final tip for people who want to be rockstar employees?

Michelle: Go the extra mile.  It sounds cliché, but this simple task can make you invaluable in an organization.  I’m not saying you have to work late every night and burn a candle at both ends, but ask yourself, “What MORE could I do that would benefit my boss, team or organization?”  And then do it.  I love the quote by Dan Clark that says, “You aren’t paid by the hour, you’re paid for the value you bring to that hour.”  How can you increase your value at work?

“Make It Happen Blueprint” Appears in Publishers Weekly!

It was an honor to have my book featured along with some other books from my publishing house in Publishers Weekly. This magazine goes to every bookstore in the country, along with buyers, distributors and other publishing houses.

Thanks to Morgan James Publishing for including The Make It Happen Blueprint! I’m thrilled to be included!

 

 

 

Spreading Joy

Make It Happen Video Series

We’re all contagious. If we’re sick, someone else could it. What are you spreading. In this video I share the story of the pimples and zits (not a gross story!) and I also share the whys and hows of spreading joy wherever you go!

Have you subscribed to my YouTube channel? Be the first to get my latest videos. More coming!

https://www.youtube.com/user/SpeakMichelle

Celebrating 20 Years In Business

And other August Milestones

Before this month comes to a close, I want to acknowledge how awesome August is in the life of Michelle. I’m celebrating  FOUR major anniversaries.

FIVE years ago, my first book hit number 1 on the Amazon Bestseller list.

TEN years ago, a number of things happened.  I quit my corporate sales training job, built out my speaking business and expanded my marketing consultancy.  AND I started working with Kelly Anderson at Startup Princess (and got my first social media account). I ran my own agency and promotional products company not the side for years, but this year, with a baby in tow, I went on my own and built partnerships that changed my business and life forever.

FIFTEEN years ago, I married my husband. Good Stuff.

TWENTY years ago, I started my first business, Doodads Promotional Products.  It was 20 years ago this month when I started my entrepreneurial story.  This business isn’t my life’s mission, but it’s run “in the black” every year since it’s inception and it has funded EVERY other of my business ventures.  When I needed to produce and record my first speaking event, I sold more pens, mugs and t-shirts to pay for the production company.  When I needed a new website for a new venture, I sold some folders and CD cases to a long time client.

I don’t promote this business anymore, but I do try to keep existing customers happy and 100% of my business comes from repeat customers or referral each year.  I’m still grateful for this company that practically raised me.  I was 19 when I started it.  Doodads taught me about business to business marketing.  It taught me about tangible marketing and campaigns.  It taught me about systems and hiring help so that I could focus on revenue generating activities.  It taught me about competition and differentiation and that people weren’t just buying a pen, they were buying me.  It taught me about customer service and it taught me about myself. I have said many times, owning a business is the best personal development tool EVER.

So, in these final hours before it’s September, I acknowledge the Augusts of my life.  Without which I would be monumentally different.  Too bad I didn’t do anything incredibly awesome this year so that I could add to this list in five more years for the 5, 10, 15, 20, 25.  LOL

Here’s to August!

How To Communicate Better At Work

Make It Happen Video Series

Have you subscribed to my YouTube channel? Be the first to get my latest videos. More to come!

https://www.youtube.com/user/SpeakMichelle

Change is the one constant at work. If you’re a boss, how can you communicate company changes in a way that motivates and improves the company culture? If you’re an employee and you need a raise or a change in your work job description, how can you ask without hurting your position? Enter the four part enrollment process I created to help professionals communicate better when asking for something. In this video I share the four steps to have more positive conversations. (BONUS: this four step process also works with spouses, kids and friends, too!)

For more information about Michelle and booking her to speak go to: http://www.speakmichelle.com Subscribe to hear about new videos when they’re released.