Four Biggest Marketing Mistakes

Avoid these common pitfalls and watch your profits grow

Is GROWING Your Paycheck On Your 2020 Goal List?

In the twelve years that I have been working with marketing teams small business owners all over the world, I’ve seen a tragic statistic unfold right before my eyes: 50% of businesses fail in the first five years. Sad and true all at the same time.

Another thing I’ve noticed is that the businesses that are committed to a marketing plan and willing to change with the trends often succeed a lot faster than those who try to apply old school marketing tactics year over year. Don’t get me wrong, traditional advertising still works when done strategically, but you can’t ignore online and social media any longer. Here’s a list of three more of the biggest mistakes small businesses make in marketing.

Mistake #1 They don’t have a plan. As I say to my clients, “P-L-A-N is the four letter word for success!” Take time to write out your strategy for 2020, even if it’s just sticky notes on your wall. However, if you can give it a little more time, you might see greater results. Schedule some time in the next couple of weeks to create a strategy for next year, so that after the holidays are over, you’re ready to hit the ground running. I have a resource for this: learn more.

Mistake #2 They wait for everything to be perfect. I hate to see businesses who aren’t marketing because they’re waiting for the perfect logo, or the website to be updated for the 900th time, or they need to get more feedback from friends before they feel like they can more forward. I’m not suggesting you put out half baked ideas on a regular basis, but identify where perfectionism is paralyzing your business. Get some feedback, make some changes and then LAUNCH, don’t wait. It will never be perfect. ALL businesses and ALL marketing is a work in progress.

Mistake #3 They aren’t consistent. Do you want regular paychecks? Then WHY do you do sporadic marketing? I see too many small businesses who run campaigns when they need the money, but then they don’t have money so they don’t market effectively. Marketing is fuel for your business. It’s like food for the body. You wouldn’t survive on sporadic meals- a month here and a month there, your body needs regular nutrition. Your business needs regular marketing. When you’re creating your 2020 plan, make sure you include regular marketing efforts for regular results.

Mistake #4 Their target market is too broad. It sounds like generic marketing advice, but this year, more than ever we’ve been helping our clients create narrow focused niches and their sales are skyrocketing. If you want better results narrow your marketing and start sharing better messages that meet their needs.

If you’d like help creating your 2020 marketing plan, I have an event coming up November 21 & 22. You can join via LIVESTREAM from anywhere in the world. If you can give me two days, you’ll have a greater understanding of the latest marketing trends AND you’ll have a marketing plan for 2020. This is the seventh year I’ve done this event and each year it gets better, and each year we cover trends that can’t be missed. I’ve created this event to be VERY hands on. The activities we complete in those two days walk you through everything from niching your target market, to choosing your marketing outlets to creating a marketing budget, to connecting your audience on social media  AND I show you how to track and measure your results. I only host this event once a year, so don’t miss it!

Happy marketing!

Three Tips for Getting More Done

TV Interview on Fox 13 The Place

I loved being back in the studio with a Big Budah and the rest of the team at Fox 13s The Place
Enjoy this segment on how to coach yourself to getting more intentional about what you do in the day.
https://fox13now.com/2019/10/14/3-ways-to-eliminate-distractions-and-get-things-done/

When Make It Happen Doesn’t Work

Make It Happen Video Series

You know I love my Make It Happen mantra…but I also know that sometimes life is just rough.  In this video I share some hope about those down moments.  But how do you do it? I’d love to hear what you do when Make It Happen doesn’t work in your life.

What if I hate my job?

Mustache Power Productions Video

In working with professionals and organizations all over the country I have heard one thing that has surprised me (or maybe it shouldn’t).  All types of people that I come in contact with will pull me aside and say, “What if I hate my job?” I’m starting to talk more about this when I consult with the leadership team. In this video I share the two choices you have if your truly hate your job.

Supercharge Your Goals for Increased Results

KSL Noon News Segment

Is there a goal you want, but your current efforts aren’t helping you get the results you desire? In this KSL segment we are talking about for strategies to supercharge your goals and your results.

Here’s the segment

 

Super Charge Your Goals & Results With 4 Easy Tips.

Q&A with Michelle

According to the Association of Psychological Science, “Feelings of success in the workplace occur to the extent that people see they are able to grow, meet job challenges and by pursuing and attaining goals that are important and meaningful.” Studies also show that simply pursuing goals and interests bring greater levels of happiness and satisfaction – personally and professionally.

Question: Goal setting seems simple, but it’s not always easy, what’s your first tip you would give someone who wants better results?

Michelle: Get out of your head, and tie your goals to physical activities.  Goal setting IS a mental game, but it’s the physical things we do that help us break bad habits and replace them with activities that bring results..  Don’t think about your goals, or type them in your phone WRITE them down.  Physically connecting with your goals is powerful.  Also, it’s not the things we think, it’s the things we DO that make a difference.  Don’t just create a goal, write down what daily, weekly and monthly actions you’ll take to get there.

Question: Do you think it’s better to go it alone or to enlist help?

Michelle: Find someone who will keep you accountable.  Studies show that if you have a good accountability partner you’re 65% more likely to succeed, but don’t just tell someone what you’re up to! Take it one step further, if you have regular accountability meetings you’re 95% more likely to succeed.  Also, not all friends or spouses are good accountability partners.  Someone needs to be supportive with out judgment and also needs to push without judgement as well.

Question: What do you think holds people back from getting the results they want?

Michelle: It’s not that people can’t accomplish a goal, it’s that they don’t make time for it.  But the truth is that it’s not just making time, it’s making room, which means you often have to let something go.  Your days are currently full, so what are you going to eliminate from your life in order to let something new in?  Do you need to decrease time spent on social media or digital distractions?  if so, set times on your phone to kick you out of social media apps or make a habit that you won’t open digital devices until you’ve worked on your goal for the day.  Is there a task you need to outsource to help you be successful?  Do you need to get better sleep so you have more energy? As part of your planning, consider what needs to removed from your life so your goals aren’t held hostage by your busy schedule. SCHEDULE time in your day for the actions that will bring you to success.

Question: What is your final thought or tip to up level your goal setting and goal achieving results?

Michelle: Block out time each week to evaluate your progress.  Whether it’s Friday afternoon before the weekend, or Monday morning before you start your routines look at your goal AND your efforts and ask yourself, what worked this week?  What didn’t work this week and what needs to change?  Don’t be afraid to change your habits as you move forward.  Your destination will stay the same but the way you get there may need some creativity.  Success is not the destination, it’s the practice.  And practicing evaluation will help the goal stay fresh.

Four Ways to Speak Up and Contribute in Your Organization

Q & A with Michelle McCullough

Sheryl Sandberg, author of the book Lean In, writes that we should stop telling little girls they’re bossy, and start telling little girls that they have leadership skills. As these women enter the workplace, communicating, speaking up and feeling part of the conversation can be a challenge, without being labeled as “bossy”.

I did a Q&A to answer some of these questions about empowering women

Question: What’s your first recommendation for women to find their voice in an organization?

Michelle: Contribute in meetings.  Speak up when you agree.  Provide additional ideas when you disagree.  Don’t just leave the comments for the vocal few.  Even introverts need to find their voice  and contribute on their teams, and in their organizations.  Stand up for people, champion projects and share your voice.

Question: When there are problems on their organization or team, how can they speak up and contribute without sounding bossy?

Michelle: Find and share solutions more than complaints.  One of the ways you can add the most value to your team and organization is to provide solutions without complaining.  This is great tip for men and women.  Sometimes in an effort to encourage change we share all the things that aren’t working, but it’s hard for management to respond because it can be perceived as having a bad attitude.  Instead, provide and offer solutions and be creative when it comes different ways to address issues.  Managers the trait they wish every employee had was the ability to problem solve without complaining.

Question: What if a “problem” escalates into a disagreement, or if you feel like you’re not quite sure how to respond?

Michelle: One of the best ways to find your voice is to know what to say AND when to say it.  When things get heated, give yourself permission to table the conversation and revisit it when emotions cool down.  Also, practice the phrase “It seems like you’ve had time to think about this, could you give me a day to think through my thoughts and I can come back to you with some ways we can resolve this issue” or “I may need a day or two to think through this situation, could we revisit this conversation on Friday after I’ve given it some careful thought?”  Sometimes you need time to consider the right response so you don’t say things you don’t mean.

Question: What if someone takes your idea after you have already shared it?

Michelle: This is the MOST COMMON complaint we hear at our events.  Women will share an idea in a meeting and then later in the meeting or another day someone will share the SAME idea and claim it as theirs.  That can be discouraging, and if you’re gutsy, be willing to stand up for your idea.  However, “Thank you for validating my suggestion” sounds better than “Hey, that was my idea!”  In the moment, that can be tricky to pull off without attitude.  If this seems to be happening to you frequently, practice a validation statement before you go into your next meeting.  Also, remember that passion is okay.  If your emotion feels competitive or combative you may be criticized for your emotions.  Lead with passion and a commitment for the best interest in the team and organization, and you may find that this positive approach inspires people to lead with passionate positivity.

We love men and aren’t men bashers, but there is something powerful about a group of women getting together to learn and support each other.  For more information about our annual Power Women event for female professionals, check out:
www.powerwomenlead.com

 

Three Ways to Find and Share Your Voice in Your Organization

KSL Browser 5.0

This segment on KSL Browser 5.0 is for all the women professionals who don’t feel “heard” in their organizations. In this few minutes, I share three things you can do to speak up and make a difference at your place of business.

If you want to learn more about our High performance leadership event for women, go to http://www.PowerWomenLead.com

 

Living The Mompreneur Life Without Guilt

There is a fun YouTube series that provides fun,honest, inspiring kitchen table style chats about real life for real moms called The Momoir Series.  It will have tips, ideas, question expectations and give voice to modern mom life.  With it’s interview style, each chat takes on a certain topic or notion, and of course, includes side notes and funny stuff because that’s mom-life for real.  And guess what?  Yours truly is featured in this week’s video!  We take a good look at “failure” and how to embrace it as a teacher and even a blessing!
 

Check it out and leave a comment & a like!  I would love to know what you think!  I know Lynn Bodnar (creator of the Momoir Series) would also appreciate your feedback!!