Empowering Women in the Work Place

KSL Segment 5.0

 

 

Corporate cultures are adjusting to the unique needs of women in their workforce.  More companies are creating flexible time off polices and maternity leave programs. As a result, women are more likely to stay longer at organizations with a culture that’s flexible to the demands of women who wear many hats.  Now, organizations are looking to find ways to train, empower, develop and mentor women to be better prepared for advancement opportunities.

The blog today is all about four ways companies can empower and develop the women in their organizations.

Let’s start with the why. Why should an organization create initiatives that foster personal development for women?
Advanced education and on the job training can help employees learn important skills that will help them excel in their individual jobs, but if there isn’t a foundation of clarity, high performance and productivity then advancement and job development is actually stifled.  A few months ago google released an article sharing that they’ve studied the trends, habits and effects of their personal development programs and discovered that soft skills were actually more valuable than job specific training.

Organizations do have very limited budgets. I have a couple suggestions on how they can still get started on this initiative.  Two ideas here, first, allow 2 hours a week paid for personal development time.  This can be spent in reading books (chosen or assigned by the organization), watching topic specific videos, etc.  The second idea is to develop internal mentoring programs.  Pair up senior level leadership with employees you want to develop for advancement and allow an hour a week for in person meetings to set goals, talk through job descriptions, etc.

What about the opposite side of the spectrum. What about the companies that are ready to take it to the next level and allocate budget for personal development. I have two ideas here as well.  First, I recommend developing internal women’s groups.  Many corporations, especially in technology companies have a “Women in Tech” group.  They have budget for monthly lunch and learns where they can bring in outside speakers, discuss books, or even just connect women across various departments.  Women who are part of these groups share a sense of belonging and connection.  They also feel like they have a support group to cheer them on when advancement opportunities come.
For example, 38% of Women in tech jobs leave within 7 years, but THEY KEEP WORKING, but not in tech. They cite “culture and lack of connection” as their reason for leaving.

Second, I recommend carving out budget for outside training programs.  We hear story after story of companies investing in women to get high performance leadership training and then come back and share what they’ve learned with others in the group.  It can be VERY effective and helps to bring in expertise that may not exist in the organization.

 

 

Is Facebook Watch a Good option for a Video Marketing?

KSL Browser 5.0 TV Segment

Last month on KSL we talked about video marketing in general. This month we’re taking a look at a specific strategy: Facebook Watch.
As Facebook works to compete with YouTube for video views and market share many companies are wondering if Facebook Watch is a viable strategy for business.
In this segment, I share some tips about how to use Facebook Watch if you do decide to use it as a business marketing strategy.
Here are some pictures from my time in the studio this week!

How To Do Video Marketing for Your Business

KSL Browser 5.0 TV Segment

I had so much fun at CVX Live 2018 last week!

I enjoyed the keynote from facebook and also enjoyed the breakout sessions on all things social media and video.

That conference inspired this month’s segment on KSL!

Here are four tips to using video in your business and specifically as part of your marketing strategy:

Side note, I actually got bumped because of the Kavanaugh hearings and my segment aired the following week. That gave us time for a more formal picture with KSL’s Browser 5.0 team Andrew and Lori!

 

Are you ready to rock all aspects of your marketing? Join me for my 6th Annual Marketing Blueprint Workshop on November 29 & 30. You will create your marketing strategy for 2019 in 2 days though my live program.

Learn more and register here: www.marketingblueprintworkshop.eventbrite.com

4 Ways to Be an Indispensable Employee

KSL Browser 5.0 Segment

I’m being asked by corporations to come and encourage the basics: positivity, productivity and all aspects of peak performance.
Employers are recognizing the need to make some things that seem common sense more common practice.
I wish I had 10 minutes to dive into each of these a little deeper! It was great to be back in the studio for my 4 favorite things employees can do to set themselves up to succeed AND to be indispensable!

Increasing Your Productivity- Three Tips to Help You Get More Done!

KSL Browser 5.0 Segment

It seems like to do lists grow, but time does not. In this segment I share three productivity tips, though we could have talked about distractions the whole time! That’s tip number one: eliminate distractions. Watch this short clip for the other two!

As always, we had fun in the studio! Thanks for having me KSL!

Investing in Women Employees

KSL Browser 5.0 Segment

Today marked my 12th segment on KSLs Browser 5.0 show. I’ve been a regular contributor for a year! 🎉🎉
Lori Pritchard, Andrew Whittenberg and I celebrated with this picture!
Now, about today’s segment. Corporate culture is a hot subject right now and how you address the needs of women to keep them engaged and long term employees is important, too.
In this segment I share four ways you can invest in the women in your organization to improve productivity and also employee engagement.

The Tech You Need to Launch Your Podcast: Software and Hardware

KSL Browser 5.0 Segment

Last month on KSL Browser 5.0 I shared WHY and HOW your business can use a podcast as part of your marketing plan.
This month we talked about the technology you need to bring that podcast to life!  Whether you have a big budget or a small budget, podcasting equipment and software is available at your fingertips.
Check out this month’s segment:

How Your Business Can Leverage Podcasts as Part Of Your Marketing

KSL Browser 5.0 TV segment

It was great to be back in the studio yesterday talking about podcasts!
If you want to see how I leverage podcasts for my business go to:
Make It Happen
The Living Room
Other great business podcasts:
Marketing Trust with Adam Buchanan
Cool Things Entrepreneurs Do with Thom Singer
Entrepreneur on Fire with John Lee Dumas
Here’s yesterday’s segment

Here’s a behind the scenes pick with Lori Pritchard and Andrew Whitenburg.