How To Do Video Marketing for Your Business

KSL Browser 5.0 TV Segment

I had so much fun at CVX Live 2018 last week!

I enjoyed the keynote from facebook and also enjoyed the breakout sessions on all things social media and video.

That conference inspired this month’s segment on KSL!

Here are four tips to using video in your business and specifically as part of your marketing strategy:

Side note, I actually got bumped because of the Kavanaugh hearings and my segment aired the following week. That gave us time for a more formal picture with KSL’s Browser 5.0 team Andrew and Lori!

 

Are you ready to rock all aspects of your marketing? Join me for my 6th Annual Marketing Blueprint Workshop on November 29 & 30. You will create your marketing strategy for 2019 in 2 days though my live program.

Learn more and register here: www.marketingblueprintworkshop.eventbrite.com

4 Ways to Be an Indispensable Employee

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I’m being asked by corporations to come and encourage the basics: positivity, productivity and all aspects of peak performance.
Employers are recognizing the need to make some things that seem common sense more common practice.
I wish I had 10 minutes to dive into each of these a little deeper! It was great to be back in the studio for my 4 favorite things employees can do to set themselves up to succeed AND to be indispensable!

Increasing Your Productivity- Three Tips to Help You Get More Done!

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It seems like to do lists grow, but time does not. In this segment I share three productivity tips, though we could have talked about distractions the whole time! That’s tip number one: eliminate distractions. Watch this short clip for the other two!

As always, we had fun in the studio! Thanks for having me KSL!

Investing in Women Employees

KSL Browser 5.0 Segment

Today marked my 12th segment on KSLs Browser 5.0 show. I’ve been a regular contributor for a year! 🎉🎉
Lori Pritchard, Andrew Whittenberg and I celebrated with this picture!
Now, about today’s segment. Corporate culture is a hot subject right now and how you address the needs of women to keep them engaged and long term employees is important, too.
In this segment I share four ways you can invest in the women in your organization to improve productivity and also employee engagement.

The Tech You Need to Launch Your Podcast: Software and Hardware

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Last month on KSL Browser 5.0 I shared WHY and HOW your business can use a podcast as part of your marketing plan.
This month we talked about the technology you need to bring that podcast to life!  Whether you have a big budget or a small budget, podcasting equipment and software is available at your fingertips.
Check out this month’s segment:

How Your Business Can Leverage Podcasts as Part Of Your Marketing

KSL Browser 5.0 TV segment

It was great to be back in the studio yesterday talking about podcasts!
If you want to see how I leverage podcasts for my business go to:
Make It Happen
The Living Room
Other great business podcasts:
Marketing Trust with Adam Buchanan
Cool Things Entrepreneurs Do with Thom Singer
Entrepreneur on Fire with John Lee Dumas
Here’s yesterday’s segment

Here’s a behind the scenes pick with Lori Pritchard and Andrew Whitenburg.

10 Lessons Businesses and Peak Performers Can Learn From Greatest Showman (VIDEO)

KSL Browser 5.0 TV Segment

Today for my monthly segment on KSL Browser 5.0 I got to share 3 of my favorite business takeaways from the box office hit The Greatest Showman.
This segment was a lot of fun and there are some great tips and ideas here.
On the segment I share that I’ve made my list of almost 45 (and growing) takeaways. Today I’m going to share 7 more (in no particular order).
From the Video
1. Pivot & Innovate
2. “We Don’t Need A Building”
3. “Here Right In Front of You”
Bonus Takeaways:
4. From the scene in the bar with Jackman and Efron, “Comfort is the enemy of progress.” Juicy, right? Are you comfortable or are you growing? In what ways can you step away from fear and take action for greater success and performance?
5. Publicity is still the lifeblood of Business but today the PR for your business, brand or product exists beyond the newspaper and the limitation of others opinions. How can you get the media to talk about your business?  How can you use your own social media and online platforms to steer the conversation.
6. This isn’t discussed, but at the end, we see this great quote from PT Barnum. How do you or your business make others happy? How do you solve problems for your ideal customer.  “The noblest art is that of making others happy.”
7. Business or Success doesn’t fill any holes. Barnum, like many entrepreneurs (including myself at times), look to the lights and the glitter to fill something inside of us. I have learned, as Barnum’s character does, that success doesn’t fill holes of loneliness, lack, feeling like enough. And continuing to chase it can often make those holes bigger.
8. Don’t cut corners. I love Barnum’s commitment to quality costumes, good signs and marketing, etc. This is one of the biggest mistakes I see startups make, they cut corners to save a buck and do things halfway. As a result, their brand is only half developed and their bottom line, bottoms out. Sure, there are ways you can bootstrap your business, but don’t sacrifice quality.
9. “Dreaming with your eyes wide open” I love this line in the song “Come Alive”.  The double meaning here is awesome. “Dream while you’re awake,” my friend Clint Pulver says. And this line is directly in alignment with letting you dream in life and it just at night. Have your million dreams. But I also love Dream with your eyes wide open.
SEE the risks and evaluate.
SEE the future.
SEE what’s coming.
☝️ this is the way to expand your success.
10. Partner with RIGHT People. Barnum hand picked his performers for the right Show. He also picked a business partner that could fill a hole he needed. As you hire and grow, build your team with people who compliment your strengths by bringing their strengths to the table.
Stay tuned for more of my favorite takeaways, and share some of YOUR favorites!
Make It Happen!
Michelle

Three Gifts To Give Your Business This Year

KSL Browser 5.0 TV Segment

It’s that time of year for gifts and presents for family and friends, but it’s also the time of year for businesses to make any last minute purchases for tax purposes.

In this segment I share three gifts you can give your business this season, that are also tax write offs. 🎉

And here are some behind the scenes pics of being in the KSL studio.