Three Ways to Find and Share Your Voice in Your Organization

KSL Browser 5.0

This segment on KSL Browser 5.0 is for all the women professionals who don’t feel “heard” in their organizations. In this few minutes, I share three things you can do to speak up and make a difference at your place of business.

If you want to learn more about our High performance leadership event for women, go to http://www.PowerWomenLead.com

 

How to Use IGTV in Your Business

Q&A with Michelle McCullough

Every day 500 million individuals across the globe log onto Instagram. And while the social media landscape seems to be changing by the minute, businesses and brands are getting more organic engagement on Instagram than any other social media platform. To stay relevant businesses large and small should take advantage of Instagram’s latest feature, IGTV.

Question: Before we dive into your tips, why is IG TV so hot right now?

Michelle: IG TV rolled out in summer of last year. The beauty of IGTV is that you have longer form videos AND the ability to keep them long after the 24 hour period previously offered by Lives or videos in your feed. In February this year they started to put IGTV videos in the news feed which is huge because now those videos show up as content while people are scrolling. IG TV is relatively new and currently NOT encumbered by ads (though that may come soon) so businesses should jump on getting those channels loaded and providing quality content so people will watch them later when ads do come.

Question: It sounds like this is something companies need to jump on quickly. What’s your top tip for quick implementation?

Michelle: YES, now is the time. Don’t call your videographer and don’t stress about creating new things last minute, load videos you already have and create videos over time. Yes, you have to be careful about things getting cut off, but many videos you already have will work in the format and some businesses are even getting away with loading horizontal videos vertically and people can watch by turning their phone.

Question: What types of things do you think people should be posting and how often?

Michelle: Great question and it totally depends on the brand, but I would recommend that you decide as a team (or if you’re an entrepreneur, make it a party of one). The biggest thing to remember is that you create a content plan that you follow consistently. Of course load your best videos but think of your channel like a television channel. What “shows” will you have consistently? You can post the random content videos, but if you think of it like a show or podcast you’ll likely be better able to keep it up. And also, think of your content in three main categories, Informational, Behind the Scenes and Commercials. 80% of your videos should be Informational or behind the scenes and 20% of your shows can be commercials or salesy. Provide good content first and make sales secondary, even if you’re tempted to make it all commercials.

Question: Do you have any tips for how to increase views to your videos on Instagram and IGTV?

Michelle: YES, make sure you have a killer headline that makes people want to click on it and watch it, but also utilize your description for additional details that may be helpful to someone choosing between all of your videos. ALSO, IGTV is Hashtag friendly, but it’s recommended only to use up to 3 hashtags in your description. As always, content is king so provide good content people will talk about and share. If a picture is worth 1,000 words, then video has a lot of potential! Don’t miss this opportunity to tell the story of your business!

How to Use IG TV For Your Business (and why!)

KSL Browser 5.0

Yesterday’s KSL segment was a LOT of fun. Are you using Instagram for your business? Then you probably should consider IG TV as part of your strategy. Now it’s a great time to take advantage of this new feature, especially since those videos are showing up in the IG newsfeed. Watch this segment, to hear three tips that will help you quickly utilize this feature.

Four Ways to Be A Better Boss

KSL Browser 5.0

This week on KSL Browser 5.0 we talked about ways we can become a better boss.

Studies show that people don’t leave jobs, they leave bosses. When I was the Director of Operations for a startup, I had over 50 people reporting to me from 6 different departments and since the CEO had been managing these teams previously, there hadn’t been a lot of attention to systems, job descriptions and job functions and making sure that the departments were working together when necessary and NOT stepping on each other’s toes.

It was tricky, and within each department we had managers trying to get results from their teams with varying degrees of success.

The short part is there are so many different ways to be a boss. You can manage or you can lead, but in most studies its now how you do your job, but how you treat your people that matters most.

In this segment we talk about four ways to up your leadership game so that you can connect with your employees and get better results out of the work they do.

4 Tips To Be A Better Boss

Q&A with Michelle McCullough

 

 

I had the opportunity to go on KSL Brower 5.0  this week and discuss 4 tips to be a better boss.

A study done by Gallop showed that 75% of people have left a job because of a boss and not because of the job itself or even their paycheck.  Below is a Q&A with Michelle about how to be a better boss.

Question: Can we really narrow it down to only four things? What would you say is number one?

Michelle: It will be tough, I conducted a little survey of my own on social media yesterday, but there were three main categories of boss pet peeves. First, train people well, then trust them to get the job done. There can be course correction along the way, but micromanagement was at the top of the list of boss pet peeves. Allow people some freedom to complete tasks and projects in their own way. At my peak I managed a team of 50 in 4 different departments. I didn’t have TIME to micromanage, but I had many managers who did. Focus on what needs to be done, not HOW.

Question: Management has changed over the years, how can a boss earn loyalty from an employee?

Michelle: It’s true, management has changed over the years. Even 20 years ago when I was studying business management in college we read articles and textbooks about managing people like a director and a cast of actors, but over the last 15 years there’s been a shift to leadership, making sure that you were someone worth following. In this day and age leadership isn’t enough. Collaboration is the wave of the future, so collaborate don’t dictate. Involve your team as MUCH as possible. Help them idea generate solutions problems and challenges. LISTEN and then listen some more. Explore ways that you can lead the individual and not the team as a whole and you’ll find loyalty from your people.

Question: There seems to be a focus now on building culture to help people stay in an organization, how much of that does the boss need to champion.

Michelle: Culture is a HUGE corporate conversation today. But one thing employees crave the most is just honoring time and roles. Flexible time off is highly valued, not just from the millennial generation, but from everyone. If you offer time off, don’t discourage people from using it. ENCOURAGE and honor that time people spend away. Studies show people come back more committed, and they want to be championed in their other roles. Part of this conversation that is HUGE though is not texting, calling or emailing excessively while people are gone. Let them be truly “away” so it looks like you care about them. This is also importantly simply for after hours time. Allow parents time with their kids. Allow kids time with aging parents.

Question: Final question, it seems like employees are looking for more than a paycheck, what can a boss do when there is no more money to “keep” an employee.

Michelle: Many responders in my unofficial survey said appreciation was just as important to them if not more than the money they make. Public appreciation in front of peers and colleagues is especially appreciated. But take it up a notch…figure out how each employee loves to be appreciated. You’ll find that not only do they enjoy the praise, but they’ll work harder for you. Praise works above and below their paygrade. Make sure they get credit for the work they do!

Rescuing Your New Years Goals

Q&A with Michelle

Did you set a New Years Resolution this year? 45% of Americans set New Years Resolutions and of those only 8% actually follow through to completion. If you started strong, but your motivation is waning, today we’re going to talk about ways you can rescue your goals if you have fallen off the wagon.

In this Q&A segment I will share with you these four tips for rescuing your goals if you’ve already “fallen off the wagon”
1. Stop the Shame
2. Revisit your Why
3. Consider Goal Graduation
4. Focus on Habits Not Results

Question: Is there hope if we’ve already fallen off the wagon?

Michelle: Absolutely! One of the mindsets that holds us back from success is to believe there is only one time of year to succeed at change. And we don’t just do this for New Year’s Resolutions. We say, I’ll try again on Monday, or next month. But even deeper than that, because we consistently break our goals, we wait for another time to succeed. AND when we beat ourselves up for breaking a diet, or spending when we shouldn’t or whatever, we start the shame cycle and that self talk doesn’t make you want to try anymore. Believe you can and believe it’s worth it but stop telling yourself you’re a failure. THAT won’t help you reach any goals.

Question: What if the motivation just isn’t there? How do you get to the gym, or spend less, or apply for a better job?

Michelle: Revisit your motivation and make sure WHY you want the goal is solid. Are you trying to get organized because everyones sharing you Marie Kondo after pictures on Social Media? Or do you feel the need to be better organized in your life because you’re spending so much time trying to find “lost” things? Your why has to be rooted in what YOU want, not what others want. One year I had friends who were trying to motivate me to run a half marathon, but until I was willing to do it for me, I couldn’t commit or even be motivated to complete the training schedule.

Question: Do you think it’s more motivating to go for a BIG goal or a small goal?

Michelle: Depends, some people are more motivated by big hairy audacious goals and that helps them hit the pavement and work hard. However, most of us, especially if you have let goals go in the past, you may want to consider Goal Graduation. For example, let’s say you want to lose 50 pounds, some people would be motivated by that goal, but others need to start with something small like losing 10% of your body weight or even just losing 5 pounds so that they can feel success and stay motivated. BIG goals CAN be fun, but its hard to stay motivated if you don’t hit milestones over time.

Question: What final tip do you have for someone who isn’t ready to give up on their goal?

Michelle: Resolutions are great, but plans are better. My best recommendation for progress and achievement is to focus on habits not results. If you’re trying to lose weight and you get on the scale once a week and it doesn’t move, then it can be hard to continue the good habits when the results aren’t there. Instead focus on the daily, weekly, and monthly ACTIONS you need to take and then you can celebrate every night that you went to the gym or ate 5 servings of fruits and veggies, and you know that you body is getting healthy, even if the scale doesn’t reflect your efforts. Success is NOT a destination, its a practice.

Gifts For Your Business

Question & Answer with Michelle Mccullough

 

 

It’s that time of year for gifts and presents for family and friends, but it’s also the time of year for businesses to make any last minute purchases for tax purposes.

Today’s blog features three gifts you can give your business this season, that are also tax write offs.

Many businesses say the end of the year is a great time to buy big equipment and upgrade computers. Is that true?
Many years I have purchased new laptops, computers and printers but this year I’m encouraging businesses to increase their VIDEO equipment.  If you don’t have a solid camera for video, make the purchase.  If you have a camera but could use a light kit or another studio enhancement. that’s a good way to go.

This leads us to the question what if a business wants to do something with a little more heart?  I know that many businesses spend time this year in charitable areas, there’s an additional area to be generous…your team.  Anyone who works for you should be extra appreciated or loved this time of year.  While some companies can afford a Christmas bonus, others give their teams a turkey or grocery store gift card.  Decide what is best for your business, but make sure your team knows they are appreciated. You could even buy gift cards now for future promotions and incentives.

The final idea I have to gift your business this year is to invest in your company’s growth and buy services. Now, here me out. If you’re a small business and you haven’t outsourced you accounting, this is a great time to get a good book keeper or tax accountant on retainer.  Want to learn something about marketing? Find a marketing event to attend next year and buy a ticket and travel.  Better yet, combine my tip 2 and 3 and invest in your team.  If you’re a bigger organization don’t just give incentive programs for health…Give them each a “personal development” bonus.  Decide on an amount and let them buy books, events or coaching that will help them grow personally or professionally

5 Questions To Ask To Know How To Get Your Business Off The Ground

KSL Browser 5.0

I had the opportunity to be interviewed on KSL this week about business ideas. In this segment we talked about the 5 questions you need to ask to get your business idea off the ground.

It takes a lot more than four minutes worth to explain these steps, but this quick interview will help you figure out if your business is viable to take the next steps. Watch the segment below!

 

Stress Do’s and Don’ts

Question and Answer with Michelle Mcculllough

 

 

 

 

A study done by the American Psychological Association found that 48% of respondents noted that they feel like their stress has increased over the last five years. With the everyday roles and responsibilities on our plates, it’s no wonder we’re stressed and overwhelmed.  But too much stress can lead to sickness, burnout and even depression and anxiety. The blog today features One DON’Ts and Three DO’s to help destress when things get tough.

Let’s dive in, when you’re stressed, what’s on your Don’t List?
Michelle: Number one hopefully happens before you get stressed.  Don’t Over-Schedule Yourself. Some of our stress is self Imposed, make sure you give time in your schedule for relaxation, sleep, etc.

Now some of that sounds easier said than done. Let’s talk about what is on the DO list to help other and yourself in stressful times
One of the Do’s is to focus on the present.  There may be a lot of challenges in the future, but the present is all that is in our control, we need to spend more time focusing on what we can control and let the future come what may.  The old adage that worry is like a rocking chair, it gives you something to do but doesn’t get you anywhere, is true.  Spend your time thinking about the things in your control.

Let’s go to a question to get the next do.

Question: Many of our viewers have taxing jobs and a lot of personal responsibilities what would you recommend they do first?  Ask for help.  I think you’re right, the demands we have on our lives AND the worry combined are a lot so we need to not go it alone.  Whether you’re a CEO or a stay at home parent we all need help with our responsibilities.  So whether it’s hiring good help or trading with friends – not only does it lift a burden, but it helps us remember that we’re not alone.  Community and solidarity are great antidotes to stress.

The final tip I have for you to de-stress is to create a “Play List”.  In my book The Make It Happen Blueprint, one of the ways we tackle the feeling of being overwhelmed is through things that bring us joy.  It can be making time for a hobby, reading a good book, or even learning something new. I recommend to corporate clients and high performance individuals to make sure they do something every day that takes their mind off the stress and also helps them develop personally with things they enjoy.