Did you set a New Years Resolution this year? 45% of Americans set New Years Resolutions and of those only 8% actually follow through to completion. If you started strong, but your motivation is waning, today we’re going to talk about ways you can rescue your goals if you have fallen off the wagon.
In this Q&A segment I will share with you these four tips for rescuing your goals if you’ve already “fallen off the wagon”
1. Stop the Shame
2. Revisit your Why
3. Consider Goal Graduation
4. Focus on Habits Not Results
Question: Is there hope if we’ve already fallen off the wagon?
Michelle: Absolutely! One of the mindsets that holds us back from success is to believe there is only one time of year to succeed at change. And we don’t just do this for New Year’s Resolutions. We say, I’ll try again on Monday, or next month. But even deeper than that, because we consistently break our goals, we wait for another time to succeed. AND when we beat ourselves up for breaking a diet, or spending when we shouldn’t or whatever, we start the shame cycle and that self talk doesn’t make you want to try anymore. Believe you can and believe it’s worth it but stop telling yourself you’re a failure. THAT won’t help you reach any goals.
Question: What if the motivation just isn’t there? How do you get to the gym, or spend less, or apply for a better job?
Michelle: Revisit your motivation and make sure WHY you want the goal is solid. Are you trying to get organized because everyones sharing you Marie Kondo after pictures on Social Media? Or do you feel the need to be better organized in your life because you’re spending so much time trying to find “lost” things? Your why has to be rooted in what YOU want, not what others want. One year I had friends who were trying to motivate me to run a half marathon, but until I was willing to do it for me, I couldn’t commit or even be motivated to complete the training schedule.
Question: Do you think it’s more motivating to go for a BIG goal or a small goal?
Michelle: Depends, some people are more motivated by big hairy audacious goals and that helps them hit the pavement and work hard. However, most of us, especially if you have let goals go in the past, you may want to consider Goal Graduation. For example, let’s say you want to lose 50 pounds, some people would be motivated by that goal, but others need to start with something small like losing 10% of your body weight or even just losing 5 pounds so that they can feel success and stay motivated. BIG goals CAN be fun, but its hard to stay motivated if you don’t hit milestones over time.
Question: What final tip do you have for someone who isn’t ready to give up on their goal?
Michelle: Resolutions are great, but plans are better. My best recommendation for progress and achievement is to focus on habits not results. If you’re trying to lose weight and you get on the scale once a week and it doesn’t move, then it can be hard to continue the good habits when the results aren’t there. Instead focus on the daily, weekly, and monthly ACTIONS you need to take and then you can celebrate every night that you went to the gym or ate 5 servings of fruits and veggies, and you know that you body is getting healthy, even if the scale doesn’t reflect your efforts. Success is NOT a destination, its a practice.
Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy. Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer. Videos that are uploaded directly to facebook will get more views than an external YouTube link. Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering. AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.
Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?
Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content. Take time to create a content schedule, decide how often you’re going to post videos or episodes. As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase. Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.
Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy. You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage. Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature. Remember to spend as much time building your website, retail location and sales processes. Get people from social media to your website where you own the team, the brand and the raving fans.
Michelle: Step one, is to really consider if this is a product you want or if there is an actual market for your product or service. You do this by defining your target market. What group of people will benefit from this product or service? What does this group of people have in common? Age? Income? Education? Geographics? If there is a group that will buy your product, then you can go onto the next step.Question: What’s the next decision that needs to be made?
Michelle: Then next decision is does this product or service serve a local audience or a national or international audience. If it’s a salon, or gift shop, while there may be an online element, a majority will happen online. While it’s easy to say you can sell to everyone, it’s hard to reach them unless it makes business sense that matches the product or service.
Question: How do you decide if you want to bootstrap your business or if you need income from another source?
Michelle: Many small business ideas can be bootstrapped. But tech companies and inventions could need capital or maybe just a small business loan. If you’re still not sure, consider the income and expenses that your business has. Many startup hopefuls consider the income but not the costs. Understanding both is very important.
Question: One final quick question, how does one know they’re ready to dive into a startup?
Michelle: The truth is you’re never ready. There will be things you figure out on the road whether you start you business now or 6 months from now, but thinking and planning can only get you so far. Do some initial work and then get started and dive in. You can adjust your sails as you go, but you won’t move forward until you push away from the dock.
I had the opportunity to speak at a conference this year on the 50 best apps for your business. Today I get to share 4 of my favorite apps on KSL’s Browser 5.0 but I wanted you to have my whole list.
In the digital world that we live in, we’ve got apps for everything from health to money.
Check out the list of my favorite 50 apps below.
A study done by Basex Research shows that if you’re “in the zone” on project or deadline and you get interrupted, it takes 20 minutes to get back to where you were. That adds up to a lot of wasted time in a day and drain on company resources. With the number of demands on our time and the distractions that come every day, it can be hard to increase productivity without burning out, our next guest,
Today on the blog we will be talking about three productivity tips to help you streamline your work week and increase your effectiveness.
It seems like there are always demands on our time. My number one tip for increased productivity is to first and foremost, eliminate distractions. Turn off notifications on your phone and your computer when you’re in the middle of time sensitive or focus required tasks. If you have a coworker who always messages you on the company chat, mark yourself as busy. If you have people who interrupt you in your office, put a sign on your door or cubicle when you’re in the middle of a project that needs your full attention. Take control of your focus, no one else will do it for you.
Even if the distractions are gone, some employees still struggle to be effective in their workday. My advice for those who could use additional help would be to marry your to do list with your calendar for routine tasks. Here’s what I mean, most people keep a to do list, even in their own minds, but they are constantly putting routine tasks on their lists. Most employees and business owners have routine tasks that need to be done daily, weekly, monthly or annually. Go through your routine tasks and create action lists of items that you do on a regular basis, and then schedule appointments for those items in your calendar. If you have a report do every Friday morning, block out time Thursday afternoon to complete it. If you regular post or comment on Social Media, schedule time every day in your calendar to create that routine.
In my book I talk about weekly planning and how it is the key to success. I have had a few people ask me what weekly planning looks like for me.
Plan is the four letter word for success. We may not want to spend time planning each week, but when you do, you’re much more likely to be in control of your clock. Each week ask yourself, what worked this week, what didn’t work this week and what needs to change. Once you’ve identified your routine action items and the days and times you complete them, you may find that things need to shift or move. Take 30 minutes Friday afternoon to plan for your week ahead and you’ll get more done, and have more peace with the clock.
In my book I share a number of other productivity tips such as the how’s and why’s of delegating and there’s a whole chapter dedicated to time management.
The Greatest Showman pleased audiences across the country and hit a box office milestone: It’s the third-biggest live-action original musical ever behind Enchanted and La La Land (according to Forbes). While many people tout the positive storyline and catchy musical numbers, there are some lessons business owners can take from this biopic story.
On the blog today I am going to share three of my favorite business takeaways.
An obvious takeaway from the movie is to be passionate about pursuing your “million dreams”. Business owners can really glean some great thoughts from the movie. Dreams are awesome and I love how the movie talks about dreaming with your eyes wide open, but one of my favorite lessons from the story is that when the museum was a flop, he pivoted. As the show grew, he added new acts to keep things fresh, one of the biggest challenges I see small businesses make is they enter the market one way and dig in their heels, but you need to be willing to innovate and grow and sometimes you have to let go of what you started to get where you really want to go.
They had to change, as it seems like there were a number of challenges faced in their business. The second tip I have for business that are facing challenges comes from one of my favorite lines in the movie. “We don’t need a building.” I love the idea that they didn’t have to do it the way everyone else was doing it, or the way they “thought” it should be. Barnum’s idea to buy cheap property and use a tent is a great example of thinking outside the box. Small business owners need to be willing to do things a different way if they want to stand out.
The final message from Greatest Showman is my favorite, in the song, “Greatest Show” they sing, “Everything you ever want, everything you ever need, is here right in front of you.” THIS is what I tell all of my clients. You can have “A Million Dreams” but truly everything you want you already have. Don’t assume a rocking business, or even an awesome goal or success can fill some kind of hole in your life. Everything you want you already have. Everything you need to be successful in business is within you already. This story is a classic tale, one we’ve heard from many successful and famous business owners, that they sacrificed their families for their careers, don’t let that be so. I truly believe you can grow a thriving business without having a meaningful personal life. Don’t wait until you crash to figure this out.
Audioblogging goes back to the 1980s, but podcasting became more common place over 14 years ago in 2004. In 2018 48 Million people listen to podcasts weekly, so is there a way for your business to leverage podcasting as a marketing tool?
Today’s blog will be all about how podcasting can help businesses use conversations as part of their marketing strategy.
There have been quite a few frequently asked questions about podcasts. Today I would like to share with you a few of the questions along with the answers.
Question #1: Is podcasting dying out or picking up steam?
I’ve been podcasting since 2013 and I thought it would die out over time, but we’re just seeing our listenership increase, even though there is increased competition. Studies are showing that downloads are increasing and show no signs of decline, even with the rise of social video. People listen to podcasts when they multitask so it fills a unique void at home doing mundane housework, on the commute to work and also running errands or at the gym
Question #2: Why should a business consider podcasting as part of their marketing?
Podcasting let’s to you tell more of a story. Podcasts should be sales shows, you won’t get listeners, but a podcast can be used to establish expertise. Authors and speakers use podcasts to share thought leadership, but even brick and mortar businesses can use podcasts to share a unique angle and extend the customer experience. A salon could have a podcast on inner and outer beauty, an auto mechanic could have a podcast on car care or even purchasing the right car, etc.
Question #3: Beyond extending the story and creating content, how can businesses leverage podcasts in other ways?
Podcasts are great for building partnerships and sharing audiences. Interviewing other people in your industry or complementary industries can be a great way to cross audiences and grow your market. I have a friend who is a marketing consultant and he interviews marketers from top companies about how Marketing Builds Trust. He’s leveraging their expertise and connections and as that individual and organization shares the podcast, Adam reaches a bigger audience. Podcasting can be a great partnership tool.
Question #4: What thoughts you can offer a business who may want to dive into podcasting?
Don’t wait, dive in. Marketing in the digital era is about sharing content that is both relevant and searchable. Podcasts are consumed and shared, but they create a marketing asset that you can use year over year. Think of podcasting like building your arsenal of marketing resources. Audios can be transcribed and then turned into blog posts, social media shares and more.