Can I Be Your Chief Marketing Officer for 2020?

As a business owner it can be hard to focus on your genius and marketing at the same time.
I’m launching my 5th Annual Outsourced CMO program this month!

If you’d like to explore, sign up for a coaching exploration call here. https://michellemccullough.as.me/schedule.php
Here is what Christie Gardiner had to say after being part of my 2019 Outsourced CMO Marketing Mastermind:
Participating in Michelle’s marketing mastermind was the best business decision I made last year.  I feel like a completely new woman in my business and I couldn’t be happier with the investment I made in the program.
Here’s what Tiffany Fletcher had to say about being part of the 2019 Outsourced CMO Marketing Mastermind:
“I cannot say enough good about Michelle and her ability to take you under her wing, give you a direction, and breathe life into your dreams. I loved every moment I worked with her. She went above and beyond when she spent an entire day with me and helped me create a comprehensive business blueprint. This incredible day with Michelle was a turning point for me and my business. Not only was working with her a game-changer, but it was a life changing experience. She’s amazing! Any chance you get to work with her…JUST DO IT!”
Here’s what Allie White had to say about working with me in a previous Marketing Mastermind:
I participated in Michelle’s mastermind in 2017 and it continues to be the smartest marketing investment I have made to date. Her mastermind transformed my game and produced massive results in the form of organization, clarity, inspiration, time and money in my pocket, which in turn allowed me to be more present, productive, and profitable than I knew was possible only two years into a brand new business pipeline. I have continued to work with Michelle ever since and have found her to be to be one of the most empowering and effective experts I have ever encountered. Not to mention I think she is so amazingly fun to work with and she oozes relevant and creative ideas in a seemingly effortless way. She has a gift and she shares it wholly. This experience and being a part of this tribe meant everything to a little girl with big dreams who in turn made it happen! Sign up, sign up, sign up!

Preparing for 2020

Monetize Your Mindset Podacast

I had the opportunity to be interviewed on the Monetize Your Mindset podcast. We discussed ways to get prepared for 2020 as well as  choosing a word for the year. I also shared about following your intuition, your gut. Head on over to https://www.bartmerrell.com/mym-24-michelle-mccullough-follow-your-intuition-follow-your-gut-it-is-probably-right/ to listen in.

I See You Podcast

Great things happen when I get to meet up with cool people for podcast Interviews in my Christmas shoes and Griswold sweatshirt.
Julie is a soulful podcast host who asks good questions and was a delight to talk to. Have a listen and Subscribe to the I See You Podcast while you’re there!

The art of letting go of a grudge

Fox 13's The Place Segment

I was recently on Fox 13’s The Place to talk about something that we have all experienced at least once in our lives or are currently experiencing, grudges. In this segment I share 4 ways to let go of a grudge. Head on over and listen to the segment today.

 

The art of letting go of a grudge

3 Ways to Put Your Baggage Behind You

This last week I had the opportunity to go on Fox 13’s The Place to share The Plastic Bag Principle. I discussed 3 ways to put your baggage behind you. You can listen to the whole segment here and learn how you can better yourself by putting your baggage behind you.

3 Ways to put your baggage behind you

4 Ways to Boost Energy

High Performance & Happiness Video Series for 2020

When do you feel most energetic? Many of us experience slumps during our day. I am excited to share 4 tips on what we can do to be as productive as we can throughout the day.

If you liked this video, you’ll love my YouTube channel. Click here to subscribe and stay up to date for future videos!

Make It Happen Show with Michelle McCullough & Tiffany Peterson

On this very special episode of Make It Happen with Michelle McCullough the tables are turned. Join special guest host Tiffany Peterson as we learn about Michelle’s new book “The Make It Happen Blueprint” and three principles you need to know NOW to take your life to the next level.

The Plastic Bag Principle

This video, The Plastic Bag Principle, has been 10+ years in the making. When I started speaking on motivation and leadership I shared this story. 4 years ago I wanted to make it into a narrative video and I stalled. Last year I committed to my Marketing Blueprint Workshop attendees that I would have it done in a year.

As I often teach my own clients, accountability is an incredible driving force. it may not be “perfect” but it’s done! And quite frankly, I’m proud of it and excited to share it with you!

Four Biggest Marketing Mistakes

Avoid these common pitfalls and watch your profits grow

Is GROWING Your Paycheck On Your 2020 Goal List?

In the twelve years that I have been working with marketing teams small business owners all over the world, I’ve seen a tragic statistic unfold right before my eyes: 50% of businesses fail in the first five years. Sad and true all at the same time.

Another thing I’ve noticed is that the businesses that are committed to a marketing plan and willing to change with the trends often succeed a lot faster than those who try to apply old school marketing tactics year over year. Don’t get me wrong, traditional advertising still works when done strategically, but you can’t ignore online and social media any longer. Here’s a list of three more of the biggest mistakes small businesses make in marketing.

Mistake #1 They don’t have a plan. As I say to my clients, “P-L-A-N is the four letter word for success!” Take time to write out your strategy for 2020, even if it’s just sticky notes on your wall. However, if you can give it a little more time, you might see greater results. Schedule some time in the next couple of weeks to create a strategy for next year, so that after the holidays are over, you’re ready to hit the ground running. I have a resource for this: learn more.

Mistake #2 They wait for everything to be perfect. I hate to see businesses who aren’t marketing because they’re waiting for the perfect logo, or the website to be updated for the 900th time, or they need to get more feedback from friends before they feel like they can more forward. I’m not suggesting you put out half baked ideas on a regular basis, but identify where perfectionism is paralyzing your business. Get some feedback, make some changes and then LAUNCH, don’t wait. It will never be perfect. ALL businesses and ALL marketing is a work in progress.

Mistake #3 They aren’t consistent. Do you want regular paychecks? Then WHY do you do sporadic marketing? I see too many small businesses who run campaigns when they need the money, but then they don’t have money so they don’t market effectively. Marketing is fuel for your business. It’s like food for the body. You wouldn’t survive on sporadic meals- a month here and a month there, your body needs regular nutrition. Your business needs regular marketing. When you’re creating your 2020 plan, make sure you include regular marketing efforts for regular results.

Mistake #4 Their target market is too broad. It sounds like generic marketing advice, but this year, more than ever we’ve been helping our clients create narrow focused niches and their sales are skyrocketing. If you want better results narrow your marketing and start sharing better messages that meet their needs.

If you’d like help creating your 2020 marketing plan, I have an event coming up November 21 & 22. You can join via LIVESTREAM from anywhere in the world. If you can give me two days, you’ll have a greater understanding of the latest marketing trends AND you’ll have a marketing plan for 2020. This is the seventh year I’ve done this event and each year it gets better, and each year we cover trends that can’t be missed. I’ve created this event to be VERY hands on. The activities we complete in those two days walk you through everything from niching your target market, to choosing your marketing outlets to creating a marketing budget, to connecting your audience on social media  AND I show you how to track and measure your results. I only host this event once a year, so don’t miss it!

Happy marketing!