The Greatest Showman

Question and Answer with Michelle Mccullough

 

 

 

 

The Greatest Showman pleased audiences across the country and hit a box office milestone: It’s the third-biggest live-action original musical ever behind Enchanted and La La Land (according to Forbes). While many people tout the positive storyline and catchy musical numbers, there are some lessons business owners can take from this biopic story.

On the blog today I am going to share three of my favorite business takeaways.

An obvious takeaway from the movie is to be passionate about pursuing your “million dreams”. Business owners can really glean some great thoughts from the movie. Dreams are awesome and I love how the movie talks about dreaming with your eyes wide open, but one of my favorite lessons from the story is that when the museum was a flop, he pivoted.  As the show grew, he added new acts to keep things fresh, one of the biggest challenges I see small businesses make is they enter the market one way and dig in their heels, but you need to be willing to innovate and grow and sometimes you have to let go of what you started to get where you really want to go.

Question:
They had to change, as it seems like there were a number of challenges faced in their business. The second tip I have for business that are facing challenges comes from one of my favorite lines in the movie. “We don’t need a building.”  I love the idea that they didn’t have to do it the way everyone else was doing it, or the way they “thought” it should be.  Barnum’s idea to buy cheap property and use a tent is a great example of thinking outside the box.  Small business owners need to be willing to do things a different way if they want to stand out.

The final message from Greatest Showman is my favorite, in the song, “Greatest Show” they sing, “Everything you ever want, everything you ever need, is here right in front of you.” THIS is what I tell all of my clients.  You can have “A Million Dreams” but truly everything you want you already have.  Don’t assume a rocking business, or even an awesome goal or success can fill some kind of hole in your life.  Everything you want you already have.  Everything you need to be successful in business is within you already.  This story is a classic tale, one we’ve heard from many successful and famous business owners, that they sacrificed their families for their careers, don’t let that be so.  I truly believe you can grow a thriving business without having a meaningful personal life. Don’t wait until you crash to figure this out.

Podcasts

Question and Answer with Michelle Mccullogh

 

Audioblogging goes back to the 1980s, but podcasting became more common place over 14 years ago in 2004.  In 2018 48 Million people listen to podcasts weekly, so is there a way for your business to leverage podcasting as a marketing tool?
Today’s blog will be all about how podcasting can help businesses use conversations as part of their marketing strategy.

There have been quite a few frequently asked questions about podcasts. Today I would like to share with you a few of the questions along with the answers.

Question #1: Is podcasting dying out or picking up steam?
I’ve been podcasting since 2013 and I thought it would die out over time, but we’re just seeing our listenership increase, even though there is increased competition.  Studies are showing that downloads are increasing and show no signs of decline, even with the rise of social video.  People listen to podcasts when they multitask so it fills a unique void at home doing mundane housework, on the commute to work and also running errands or at the gym

Question #2:  Why should a business consider podcasting as part of their marketing?
Podcasting let’s to you tell more of a story.  Podcasts should be sales shows, you won’t get listeners, but a podcast can be used to establish expertise.  Authors and speakers use podcasts to share thought leadership, but even brick and mortar businesses can use podcasts to share a unique angle and extend the customer experience.  A salon could have a podcast on inner and outer beauty, an auto mechanic could have a podcast on car care or even purchasing the right car, etc.

Question #3: Beyond extending the story and creating content, how can businesses leverage podcasts in other ways?
Podcasts are great for building partnerships and sharing audiences.  Interviewing other people in your industry or complementary industries can be a great way to cross audiences and grow your market.  I have a friend who is a marketing consultant and he interviews marketers from top companies about how Marketing Builds Trust.  He’s leveraging their expertise and connections and as that individual and organization shares the podcast, Adam reaches a bigger audience.  Podcasting can be a great partnership tool.

Question #4:  What thoughts you can offer a business who may want to dive into podcasting?
Don’t wait, dive in.  Marketing in the digital era is about sharing content that is both relevant and searchable.  Podcasts are consumed and shared, but they create a marketing asset that you can use year over year.  Think of podcasting like building your arsenal of marketing resources.  Audios can be transcribed and then turned into blog posts, social media shares and more.

Most Valuable Employee

Question and Answer Series with Michelle Mccullough

 

 

 

Many employees go to work every day in fear that they may lose their jobs.  With the many responsibilities to provide for families, pay off debt and save for the future there is a lot on the line to maintaining stable employment.
Today the blog features four ways that you can be the most valuable employee in your organization.

We are going to tackle this topic today in the form of Q&A. Let’s get right to it.
Question #1: What is your first tip for being an invaluable employee?

Michelle: Number one is, to have a good attitude – even if things are bad.  Complainers are toxic to a team, a department and a company as a whole.  If you have complaints, voice them privately and don’t go cubicle to cubicle recruiting allies.  Complain in private and compliment in public.  Studies show that all qualifications being equal, managers will promote those with the best attitude and that are the easiest to work with.

Question #2: What if things in the organization need a lot of improvement, how do you avoid being negative?

Michelle: Be a problem solver.  There can be a lot of reasons to complain, but if you can find solutions and not problems, you’ll be seen as a team player and an invaluable employee.  When I’m hiring, I will hire first temporarily before I bring people on part or full time.  I’ll give them a project, and if or when there’s a problem I look to see how they solve it, or how their attitude effects the work environment.

Question #3: Do you like employees that come up with solutions and do them without being asked?

Michelle: Absolutely.  Sure, there are times where someone can overstep their job position or take a responsibility that should be done by someone else, generally speaking I’m looking for employees that are proactive and not reactive.  In addition to being a problem solver, I want them to see problems BEFORE they happen and be willing to make changes or adjustments to smoothing things out ahead of time.  That said, questions are not a sign of weakness.  If you have something you don’t understand or need more clarity on to proceed, don’t waste time (Yours or the company’s)  Ask for help so that you can be effective and efficient.

Question #3: What is your final tip for people who want to be rockstar employees?

Michelle: Go the extra mile.  It sounds cliché, but this simple task can make you invaluable in an organization.  I’m not saying you have to work late every night and burn a candle at both ends, but ask yourself, “What MORE could I do that would benefit my boss, team or organization?”  And then do it.  I love the quote by Dan Clark that says, “You aren’t paid by the hour, you’re paid for the value you bring to that hour.”  How can you increase your value at work?

Is Facebook Watch a Good option for a Video Marketing?

KSL Browser 5.0 TV Segment

Last month on KSL we talked about video marketing in general. This month we’re taking a look at a specific strategy: Facebook Watch.
As Facebook works to compete with YouTube for video views and market share many companies are wondering if Facebook Watch is a viable strategy for business.
In this segment, I share some tips about how to use Facebook Watch if you do decide to use it as a business marketing strategy.
Here are some pictures from my time in the studio this week!

How Can I Better Manage my Emails?

Question and Answer with Michelle Mccullough

Studies show that employees waste 17 hours a week on pointless work email. Take 17 and times it by all of your employees and that’s a hefty expense for businesses. Today’s blog will help us all better manage our email whether you work in an office or not.

Let’s start with some questions.
Question #1: Is that your actual email number? You have 62,000 unread emails?

Michelle: Yes I do have that many emails, and trust me I wish that wasn’t me. I have 7 different emails for 4 different companies that I manage every day. I’m not the person who gets my inbox to zero before being done for the day, but there are some things I do to help keep me sane, because there are many weeks I spend MORE than 17 hours a week in email.

Question #2: What would you say is the number one things professionals should do when managing their email?

Michelle: They should set a schedule for when they look at email. It shouldn’t be open all the time and notifications should be turned off. A study by Basex research shows that that if you’re in a project and you get interrupted, it takes 20 minutes to get your brain back to the point where you were. Productivity would increase if you check your emails 3 times a day. Morning when you get in, right before or right after lunch and right before you leave for the day.

Question #3: Many people get SO many emails, that only checking 3 times a day doesn’t seem like enough to sift through everything. What would your advice be for that?

Michelle: That’s why I recommend opting out of emails and there’s a great service called unroll.me that will tell you what lists you are signed up for and you can opt out on the screen with a click of a button. Cut back the junk and it makes the important stuff easier to respond to.

Question #4: How do you recommend people sift through email so they are focusing on the biggest priorities first?

Michelle: I recommend using folders. In most email clients you can set rules to send certain messages to certain folders so you can access them easily. You can also have your email client Star or bold emails from certain clients or your boss. If that’s not enough, I found out about a service called Sanebox that goes even further with rules and folders so that you can take back your email.

How to Destress through Play!

Fox 13's The Place TV Segment

Did you know that PLAY is a success principle? Times have changed, life is more stressful than it used to be and we need more downtime, but that doesn’t mean more time on our phones.

In my book the “Make It Happen Blueprint” I dedicated a whole chapter to play.

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In this segment on The Place I share four tips for getting more play in your busy life:

What are your favorite ways to play and destress?

Why I Love My Ideal Life Vision

A Powerful Visioning Tool To Help You Reach Your Goals

This video was from an event we hosted with Danielle LaPorte four years ago. Now, years later I still love my Ideal Life Vision.
This is one of the visioning and possibility tools I use and talk about in my book “The Make It Happen Blueprint“.
Part of creating a success practice is not just thinking about your goals, but using tools that will help you make It Happen. It takes your dreams from “someday” to reality.
Want to try Ann Webb’s amazing success tool? Go to www.ideallifevision.com

Regret Feels Worse Than Failure

Why I Wrote The Make It Happen Blueprint

Success is not a destination, it’s a practice. Are you practicing at staying the same or are you practicing at progress? Sometimes we let fear hold us back from what we really want, but the truth is regret feels worse than failure. At least you can learn from failure and try again. When you look back a year from now will you wish you had actually done the things that you said you wanted to do? Missed opportunities and wasted time feel much worse – nothing can be changed because you didn’t take the chance. Sure going outside your comfort zone, expanding your vision and your business takes work and pushing past fear, but you can do it! Make it happen!

make-it-happen-blueprint-by-michelle-mccullough

What are you putting off out of fear?

 

The Make It Happen Blueprint by Michelle McCullough is available for pre-order at Target.com, Amazon.com and BarnesandNoble.com.  Release date March 21, 2017.