What Audience Attendees Have to Say About Experiencing Michelle McCullough

A Sampling of Speaking Testimonials We Have Gathered Over The Years

“Michelle has amazing enthusiasm and content. I loved all the amazing things I learned that I haven’t heard of anywhere else. She is so knowledgeable and helpful.”

-Tamara K. Anderson


‘You might talk fast like you joked about, but it’s clear and precise and I followed easily at my beginner level. I like that there were goals for all levels. I’m leaving with some great next steps.”

-Krista Isaacson


“Very meat-y  content! Lots that are immediate deployable tools. This presentation was fun, upbeat but even more than being entertaining, she was one of the best I’ve ever seen at providing immediately deployable and effective tools. Loved her presentation.”

-Cecily Condie


‘I love the buffet and will be dining from my notes for my journey! Great information! Excellent! Loved your humor and speaking style.’

-Laura Pickard


“I’ve that Michelle is thorough and doesn’t rush through questions asked. Michelle over delivered and I loved that.”

-Michelle Watson


“Michelle had great content that you do not find at any other business events, or my university education.”

-James Harward


“The various methods taught by Michelle have been a game changer for me. Knowledge is power! You can’t put a price on this kind of training!”

-Angie Sargent


“Great content! Michelle is definitely an expert in her field. She walks the walk! Some many nuggets of information in many areas of marketing.”

-Lisa Copeland


“The variety of information provided for all types of business is phenomenal. There is something for everyone! The ideas presented and the workbook to physically work through is invaluable. Too many times it’s easy to go home and forget …now I don’t have to worry about it.”

-Leslie Winterton


“Our weakness is in marketing, so everything we learned was relevant and easy to apply without knowing how to market. The workbook has helped us organize thoughts, think outside of the box and make a plan for the future.”

-Erin Lundgreen


“The content, tools and the specific planning templates were great! Your awesomely fun personality makes the mass of content digestible and makes the time fly!”

-James Stephens


“Michelle provided a boatload of information and allowed a ton of Q&A to customize what we wanted to learn more about. I came for a marketing strategy and I’m going home with it.”

-Julie Cluff


“I loved everything! This was honestly the most comprehensive training I’ve ever been through that is so implement. I’m going to college for marketing and this was better information than any class I’ve ever taken in my degree.”

-Christine Lavulo


“I absolutely loved that we didn’t just get the tools – we also used the told and began planning through the entire workshop.”

-Sadie Banks


“I learned a lot about social media but the best part is that I have been able to create an outline for all next year.”

-Heather Gibson


“Michelle is so likeable and relatable. She is easily able to breakdown great content into bite sized portions”

-Tina Larson


“Michelle is the queen of systems. I love that she shares these systems to help us be more productive and successful in our business. It transforms activity to productivity.”

-Elizabeth Giuffrida


“I loved the focus and blocked out time to work and plan out the whole year! I love the ideas from others and from the mastermind. Mostly I love hearing the rapid fire of brilliance that comes out of Michelle. It sparks so many ideas and I am so grateful she continues to do this every year.”

-Rosie Gremmert


“Michelle kept us engaged. I love that she kept her presentation interesting and gave me something to think about.”

-Annie Ray


“Your message about finding your “why” is giving my goals purpose.”

-Tracy Silcott


“I got so many ideas on how to be stronger and deal with life issues.”

-Michelle Raymond


“Stories and the humor! This helps to keep my attention and want to learn more!”

-Sherice Butler


“You are a fantastic speaker! I love your personal touches and experiences as you use them in your presentations.“

-Stacy Lapuaho


“I really enjoyed the presentation. Your humor and personalization made the presentation enjoyable and held my interest and wanted to keep learning.”

-Heather Willford


“How she brought real life stories into her talk and related them to her topics.”

-Nicole Cole


“Your willingness to share personal stories that exposed raw emotion – you were REAL.”

-Pat Stenquist


“I love how Michelle included personal stories where it brought a connection to the group.”

-Laura Hansell


“Her energy and the content. The plastic bag analogy really spoke to me.”

-Carie Romano


“I enjoyed the message as a whole – persuading others to support your mission. FABULOUS!”

-Jessica Stone


“How material was presented overall. Great at keeping my attention and ease of following along.”

-Cristina Frary


“Michelle was very relatable. Her personal experiences show how we are all capable of anything.”

-Tiffany Maglish


“Michell was amazing at presentation, and was very captivating. Amazing Job!”

-Amanda Kelly


“Very personable and engaging. The stories were very funny and touching. The topic and blueprint were very valuable.”

-Sarah Jo Ward


“I enjoyed Michelle’s enthusiasm. I felt her emotion and felt like I could connect to her and her ideas. I love the models and plan to read the book right away.”

-Amelia Dial


“It was so practical and informative.”

-Ann Herzinger


“Her strategy of oranizing + management social media + being effective use of time + getting support when learning it.”

-Sharyl Jones


“I loved her energy and insight into social media. I loved her simple plan to tackle these areas.”

-Cassidy Holdsworth


“I loved her fun personality and amazing depth and breadth of knowledge.”

-Kalyn Robinson

“Michelle provides so much expertise and presents it in such a fun way! I’m so excited to put some new things into practice.”

-Lisa Nelson


“I knew that Michelle could take my social networking ideas to the next level. I’m so glad I was there at this event. She brought so much value to me.”

-Erin Anderson


“She clearly and concisely exposed the most minmative and helpful tips that are easily implemented into what I’m already doing. Priceless information for success.”

-Courtney Heap


“Michelle is on top of the latest trends and gives great how-to tips – Thank you!”

-Tara Reed


“She is clear and passionate. Two things I love!”

-Jen Fanning


“How to organize time so it isn’t all wasted online.”

-Sharilyn Dastas


“Michelle didn’t hold back on information. The information was so good. I can’t wait for more.”

-Julie Hinton


“She is a fireball with amazing energy and information.”

-Tiesha Hinton


“Content! Content! Content! I love the rich information Michelle provides. Great value for the time spent!”

-Hayley Anderson


“Michelle’s whit and delivery is amazing. I was laughing so hard while taking crazy notes. I am so excited to get home and implement.”

-Amee Gleave


“The vast knowledge of multiple subjects was astounding. I could listen to her talk about social media strategy all day.”

-Nigel Smith


“Michelle covers so much informational material that is very rarely taught. Everyone hears that you have to post constantly on every site possible but no one tells you to focus and do a few completely.”

-Helen Patti


“Humor and content. I absolutely LOVE that she provides slides and asks people to focus on action items! And she talked at a great rate today.”

-Tiffany Peterson


“Excitement! She was knowledgeable, fun, and got me excited to use social media for my business!”

-Brianne Lister


“I was introduced to ideas that I hadn’t considered before, and mediums that I hadn’t known much about but that I now see value in. Loved all the simple, doable tips!”

-Cynthia Patience


“Michelle knows what she’s talking. I’ve wanted to utilize social media in my business, but never knew where to start. Now I know!”

-Kylie West


“Michelle makes it doable. Love the enthusiasm and fun during presentation.”

-Robyn Mitchell


“I loved Michelle’s energy and humor. Her content was simple and easy to implement and she kept the audience fully engaged!”

-Marissa Hyatt


“Best guest speaker a the entire Elevation event. Hands down.”

-Eve Colantoni


“Truck load of valuable tips, I have to go home and break down my notes more, I am sure I will discover even more value.”

-Blake Driggs


“I loved that Michelle delivered current, meaty information with no “fluff” in an interesting and low-stress way.”

Heidi Payne


“I loved how you simplified something so overwhelming. Thank you.”

-Leslie Phillips


“Michelle’s presentation was succinct. Jam packed with useful tips that can be implemented without getting overwhelmed.”

-Andrea Crisp


“I’m excited! Now I feel like the world of social media is no longer elusive to me. I know what to do to get going and experience success!”

-Carlin Clarke


“Michelle is an enthusiastic and high energy speaker. She is an expert at implementing social media in business.”

-Joan Stoker


“Michelle makes it bite size approach to all you can eat buffet.”

-Angela Bell


“The energy was incredible. When she finished I felt like it is achievable.”

-Bridgett Peterson


“Organized content + easy without taking lots of time to complete – efficient”

-Mary LaGasse


“Michelle’s energy and information creates the space I needed to get started in social media.”

-Cathi Kershner


“I liked all of it. It was liberating to know I can streamline my time in social media time.”

-Rhonda Peterson


“I love how you brought each principle to life for me to connect with better understanding.”

-Melanie Arp


“I loved the information about persuasion and conversational enrollment. It changed my view of making and achieving goals.”

-Louisa Pratt


“I enjoyed that there was content I could apply now in my professional and personal life. It wasn’t only motivational but it gave me useful information as well.”

-Melody Pizzi


“I got so many ideas on how to be stronger and deal with life issues.”

-Michelle Raymond


“She engaged the audience and made herself and her knowledge relatable.”

-Vanessa Park


“I’ve never done a full workshop on marketing only.  I so needed a plan. Expert advice was very welcomed and needed for a gal fairly new at selling.”

-Linda Williams


“I loved Michelle’s passion. You can tell she lives and believes her content.”

-Kirsten Aeschlimann


“How real she is and listening to her background. Even though she has been through a lot of negative in her life, she’s positive!”

-Deb Clawson


“I enjoyed most how Michelle was willing to share and be vulnerable with us.”

-Jessica Miller


“Stories and way of motivating, very natural, audience participation, perfect blend.”

-Carrie Grubb


“She was very funny and gave great advice for real life application.”

-Janece Holmes


“It felt like you were talking to me – personal touch.”

-Debbie Williams


“I love the passion you have for (showing) teaching people how they can “Make It Happen”!”

-Brandi Tifft


“Michelle is engaging, warm, heartfelt and relatable!”

-Brandi Tifft


“Clear and Specific! Loved the handouts and tools. She was relatable and entertaining! We would love to hear her again in the future.”

-Jenifer Alvi


“I love how real you are! You make your content relevant and personal to me. Communication! So critical- love the focus on openness and clarity with follow-up. Love the idea of “The Happiest!” Perfect!”

-Brandon Jacobson


“I loved all the visuals and the workbook. It really helped me work through my business strategy while I had Michelle available to ask questions. The value of this program far exceeded my expectations of what I would receive. Thank you Michelle, for sharing your wealth of knowledge and skills with all of us. Well worth the sacrifice in both time and money!”

-Tiffany Fletcher


“Michelle’s ideas are fresh and thorough. I was pleasantly surprised at the depth and breadth of her knowledge. She is absolutely fun and entertaining in her approach. I have a clear path to my best year of business ever.”

-Karmel Larsen


“I feel like I just got a mini marketing MBA! There is so much valuable information that I will be working on and refining in my business all next year. My favorite part is walking away with a concrete plan for my 2019 marketing.”

-Yvette Jones


“Michelle provided real time marketing strategies to apply and get results. She is a rockstar trainer. The value of the workshop is 10x’s what I paid for the ticket.”

-RaeNell Krusen


“This made me finally set some goals that I had been thinking about for a long time.”

-Charlotte Smith


“I feel so empowered to make a difference in my personal and professional life.”

-Cheryl Haroing


“This was constructive, meaningful and it was able to help me be able to implement things in the right way.”

-Cassandra Kendall

Four Biggest Marketing Mistakes

Avoid these common pitfalls and watch your profits grow

Is GROWING Your Paycheck On Your 2020 Goal List?

In the twelve years that I have been working with marketing teams small business owners all over the world, I’ve seen a tragic statistic unfold right before my eyes: 50% of businesses fail in the first five years. Sad and true all at the same time.

Another thing I’ve noticed is that the businesses that are committed to a marketing plan and willing to change with the trends often succeed a lot faster than those who try to apply old school marketing tactics year over year. Don’t get me wrong, traditional advertising still works when done strategically, but you can’t ignore online and social media any longer. Here’s a list of three more of the biggest mistakes small businesses make in marketing.

Mistake #1 They don’t have a plan. As I say to my clients, “P-L-A-N is the four letter word for success!” Take time to write out your strategy for 2020, even if it’s just sticky notes on your wall. However, if you can give it a little more time, you might see greater results. Schedule some time in the next couple of weeks to create a strategy for next year, so that after the holidays are over, you’re ready to hit the ground running. I have a resource for this: learn more.

Mistake #2 They wait for everything to be perfect. I hate to see businesses who aren’t marketing because they’re waiting for the perfect logo, or the website to be updated for the 900th time, or they need to get more feedback from friends before they feel like they can more forward. I’m not suggesting you put out half baked ideas on a regular basis, but identify where perfectionism is paralyzing your business. Get some feedback, make some changes and then LAUNCH, don’t wait. It will never be perfect. ALL businesses and ALL marketing is a work in progress.

Mistake #3 They aren’t consistent. Do you want regular paychecks? Then WHY do you do sporadic marketing? I see too many small businesses who run campaigns when they need the money, but then they don’t have money so they don’t market effectively. Marketing is fuel for your business. It’s like food for the body. You wouldn’t survive on sporadic meals- a month here and a month there, your body needs regular nutrition. Your business needs regular marketing. When you’re creating your 2020 plan, make sure you include regular marketing efforts for regular results.

Mistake #4 Their target market is too broad. It sounds like generic marketing advice, but this year, more than ever we’ve been helping our clients create narrow focused niches and their sales are skyrocketing. If you want better results narrow your marketing and start sharing better messages that meet their needs.

If you’d like help creating your 2020 marketing plan, I have an event coming up November 21 & 22. You can join via LIVESTREAM from anywhere in the world. If you can give me two days, you’ll have a greater understanding of the latest marketing trends AND you’ll have a marketing plan for 2020. This is the seventh year I’ve done this event and each year it gets better, and each year we cover trends that can’t be missed. I’ve created this event to be VERY hands on. The activities we complete in those two days walk you through everything from niching your target market, to choosing your marketing outlets to creating a marketing budget, to connecting your audience on social media  AND I show you how to track and measure your results. I only host this event once a year, so don’t miss it!

Happy marketing!

What if I hate my job?

Mustache Power Productions Video

In working with professionals and organizations all over the country I have heard one thing that has surprised me (or maybe it shouldn’t).  All types of people that I come in contact with will pull me aside and say, “What if I hate my job?” I’m starting to talk more about this when I consult with the leadership team. In this video I share the two choices you have if your truly hate your job.

Four Ways to Speak Up and Contribute in Your Organization

Q & A with Michelle McCullough

Sheryl Sandberg, author of the book Lean In, writes that we should stop telling little girls they’re bossy, and start telling little girls that they have leadership skills. As these women enter the workplace, communicating, speaking up and feeling part of the conversation can be a challenge, without being labeled as “bossy”.

I did a Q&A to answer some of these questions about empowering women

Question: What’s your first recommendation for women to find their voice in an organization?

Michelle: Contribute in meetings.  Speak up when you agree.  Provide additional ideas when you disagree.  Don’t just leave the comments for the vocal few.  Even introverts need to find their voice  and contribute on their teams, and in their organizations.  Stand up for people, champion projects and share your voice.

Question: When there are problems on their organization or team, how can they speak up and contribute without sounding bossy?

Michelle: Find and share solutions more than complaints.  One of the ways you can add the most value to your team and organization is to provide solutions without complaining.  This is great tip for men and women.  Sometimes in an effort to encourage change we share all the things that aren’t working, but it’s hard for management to respond because it can be perceived as having a bad attitude.  Instead, provide and offer solutions and be creative when it comes different ways to address issues.  Managers the trait they wish every employee had was the ability to problem solve without complaining.

Question: What if a “problem” escalates into a disagreement, or if you feel like you’re not quite sure how to respond?

Michelle: One of the best ways to find your voice is to know what to say AND when to say it.  When things get heated, give yourself permission to table the conversation and revisit it when emotions cool down.  Also, practice the phrase “It seems like you’ve had time to think about this, could you give me a day to think through my thoughts and I can come back to you with some ways we can resolve this issue” or “I may need a day or two to think through this situation, could we revisit this conversation on Friday after I’ve given it some careful thought?”  Sometimes you need time to consider the right response so you don’t say things you don’t mean.

Question: What if someone takes your idea after you have already shared it?

Michelle: This is the MOST COMMON complaint we hear at our events.  Women will share an idea in a meeting and then later in the meeting or another day someone will share the SAME idea and claim it as theirs.  That can be discouraging, and if you’re gutsy, be willing to stand up for your idea.  However, “Thank you for validating my suggestion” sounds better than “Hey, that was my idea!”  In the moment, that can be tricky to pull off without attitude.  If this seems to be happening to you frequently, practice a validation statement before you go into your next meeting.  Also, remember that passion is okay.  If your emotion feels competitive or combative you may be criticized for your emotions.  Lead with passion and a commitment for the best interest in the team and organization, and you may find that this positive approach inspires people to lead with passionate positivity.

We love men and aren’t men bashers, but there is something powerful about a group of women getting together to learn and support each other.  For more information about our annual Power Women event for female professionals, check out:


Power Women Summit 2019

High Performance and Leadership Training for Women

I love being part of this group that supports professional women!
Our flagship offering is a one day event called Power Women Summit
Learn more about the event by watching the video.
EARLY BIRD discount of $50 off each ticket is available through April 15th by using code EARLYBIRD here: http://www.powerwomenlead.com

50 Apps for You & Your Business

Using Your Phone for Increased Productivity & High Performance

I had the opportunity to speak at a conference this year on the 50 best apps for your business. Today I get to share 4 of my favorite apps on KSL’s Browser 5.0 but I wanted you to have my whole list.

In the digital world that we live in, we’ve got apps for everything from health to money.

Check out the list of my favorite 50 apps below.



6 Reasons You Should Attend The Marketing Blueprint Workshop

Live and Livestream Tickets Available

It’s my favorite time of year. I get to wear sweats and hoodies AND I get to prepare for my annual marketing planning event.

In it’s 5th Year, The Marketing Blueprint Workshop is designed to help you create your 2018 marketing plan in two days. But it’s more than that! Here are the top 5 Reasons you should attend the Marketing Blueprint.

1. Write your marketing plan for 2018 in two days. I’ll walk you through a checklist of structured exercises to help you target the correct market,
define your key marketing messages, set your budget and choose marketing mediums. Repeat attendees will tell you that their favorite part of this event is getting so much done to prep for the new year in a short amount of time.

2. Learn the latest in social media marketing. The social media landscape changes every year, but this year, big changes are in store. We’ll talk about how to make the most of the algorithm changes and how to use social media best in your business.

3. Learn how to make your small business budget get BIG results. Your budget doesn’t have to be huge to make an impact, but I’ll guide you to make the best decisions for your business, and the best bang for your buck.

4. I’m funny. I mean, I don’t want to toot my own horn, but Jana Finch called me the Melissa McCarthy of Marketing. Two days can be hard to get away from work and life, but not only will it be jam packed with valuable info, I’ll make sure you have a good time, too.

unnamed5. Learn how I got 20 TV segments in the last year For FREE. I didn’t pay for the spots, but I used my unique formula to reach out to decision makers and now I have two regular segments on the NBC and FOX affiliates in my market. I’ll lay all the cards on the table and show you how to be successful with media!

6. New this year, live and Livestream attendees get a new addition to their workbook: Market Plays. I’m creating 10 ready to go market plays. You plug in your content and decide the reach but you can use my checklist to create a powerful campaign, on demand.

I hope you can join us. Use code SPEAKMICHELLE to save 30% off between now and November 15. And, anyone who purchases this week will also receive my How To Get Noticed By Local & National Media CD as a bonus! ($50 value)





successequation.002While everyone is talking about MAKING resolutions, I want to talk about KEEPING them.

Join me for an evening that will set you up to succeed.

Date: Thursday, January 28, 2015

Time: 7:00-9:30 PM

Where: Provo Recreation Center THEATER ROOM


Michelle will share the 5 simple decisions that will help you crush it in life and business.  You’ll learn how to operate at your prime so that you can accomplish more without sacrificing your most important priorities.

Whether you’re trying to tackle health or organizational goals or if you’re ready to take your business to the next level, this event is for you!

AND you’ll also make your own vision board! Today I shared why vision boards are such a great part of your New Years goal setting, and here’s your chance to make one.  Join us on the 28th and ALL the supplies will be provided for you to create your 2016 vision.

In honor of my appearance on the place, tickets are only $16 (get it, 2016…) so snag your spot.  Tickets go back up to $26 on Thursday, January 7th at 11:00 PM.

Bring a friend for this fun night!


Michelle McCullough on The Place Vision Boards Michelle Vision Board