I get asked ALL the time, “Is Twitter Dead?” While it may not be the most popular social platform there are huge business benefits to utilizing twitter on a regular basis. In this Hero TV segment with Nate Woodbury, we chat about how to get the most out of Twitter.
Did you set a New Years Resolution this year? 45% of Americans set New Years Resolutions and of those only 8% actually follow through to completion. If you started strong, but your motivation is waning, today we’re going to talk about ways you can rescue your goals if you have fallen off the wagon.
In this Q&A segment I will share with you these four tips for rescuing your goals if you’ve already “fallen off the wagon”
1. Stop the Shame
2. Revisit your Why
3. Consider Goal Graduation
4. Focus on Habits Not Results
Question: Is there hope if we’ve already fallen off the wagon?
Michelle: Absolutely! One of the mindsets that holds us back from success is to believe there is only one time of year to succeed at change. And we don’t just do this for New Year’s Resolutions. We say, I’ll try again on Monday, or next month. But even deeper than that, because we consistently break our goals, we wait for another time to succeed. AND when we beat ourselves up for breaking a diet, or spending when we shouldn’t or whatever, we start the shame cycle and that self talk doesn’t make you want to try anymore. Believe you can and believe it’s worth it but stop telling yourself you’re a failure. THAT won’t help you reach any goals.
Question: What if the motivation just isn’t there? How do you get to the gym, or spend less, or apply for a better job?
Michelle: Revisit your motivation and make sure WHY you want the goal is solid. Are you trying to get organized because everyones sharing you Marie Kondo after pictures on Social Media? Or do you feel the need to be better organized in your life because you’re spending so much time trying to find “lost” things? Your why has to be rooted in what YOU want, not what others want. One year I had friends who were trying to motivate me to run a half marathon, but until I was willing to do it for me, I couldn’t commit or even be motivated to complete the training schedule.
Question: Do you think it’s more motivating to go for a BIG goal or a small goal?
Michelle: Depends, some people are more motivated by big hairy audacious goals and that helps them hit the pavement and work hard. However, most of us, especially if you have let goals go in the past, you may want to consider Goal Graduation. For example, let’s say you want to lose 50 pounds, some people would be motivated by that goal, but others need to start with something small like losing 10% of your body weight or even just losing 5 pounds so that they can feel success and stay motivated. BIG goals CAN be fun, but its hard to stay motivated if you don’t hit milestones over time.
Question: What final tip do you have for someone who isn’t ready to give up on their goal?
Michelle: Resolutions are great, but plans are better. My best recommendation for progress and achievement is to focus on habits not results. If you’re trying to lose weight and you get on the scale once a week and it doesn’t move, then it can be hard to continue the good habits when the results aren’t there. Instead focus on the daily, weekly, and monthly ACTIONS you need to take and then you can celebrate every night that you went to the gym or ate 5 servings of fruits and veggies, and you know that you body is getting healthy, even if the scale doesn’t reflect your efforts. Success is NOT a destination, its a practice.
Question: First off, is Facebook Watch really a place businesses and marketing teams should spend their time?
Michelle: Sure, if video is part of their overall marketing strategy. Video is a key part of any social media strategy and if you’re going to spend the time to create videos, you may as well utilize the benefits that Facebook watch has to offer. Videos that are uploaded directly to facebook will get more views than an external YouTube link. Some companies are loading the same video in both platforms while others are creating separate content to meed the needs of different mediums and audiences, but either way, utilize the offering. AND, since Facebook is putting algorithm focus on video, businesses should “play the game” so that they can get visibility in the news feed.
Question: If you do want to make Facebook Watch a primary marketing strategy, what do you recommend to start?
Question: How do you gain followers and grow your audience?
Michelle: It all starts with good content. Take time to create a content schedule, decide how often you’re going to post videos or episodes. As you share your videos to personal pages and gain traction it, good content will get shared and your audience will organically increase. Also, don’t be afraid to do Facebook Live Videos, as long as their with a purpose. Remember every video needs to be an extension of your messaging strategy.
Question: One final quick question, what is the biggest mistake marketers make when it comes to facebook video strategy?
Michelle: Remember that social media is just one part of your marketing strategy. You need to reach you audience in additional ways and you always need to remember to create and preserve your Home Court Advantage. Tomorrow, facebook could change the algorithm again and they could change the “rules” for Facebook watch or any other feature. Remember to spend as much time building your website, retail location and sales processes. Get people from social media to your website where you own the team, the brand and the raving fans.
Michelle: Step one, is to really consider if this is a product you want or if there is an actual market for your product or service. You do this by defining your target market. What group of people will benefit from this product or service? What does this group of people have in common? Age? Income? Education? Geographics? If there is a group that will buy your product, then you can go onto the next step.Question: What’s the next decision that needs to be made?
Michelle: Then next decision is does this product or service serve a local audience or a national or international audience. If it’s a salon, or gift shop, while there may be an online element, a majority will happen online. While it’s easy to say you can sell to everyone, it’s hard to reach them unless it makes business sense that matches the product or service.
Question: How do you decide if you want to bootstrap your business or if you need income from another source?
Michelle: Many small business ideas can be bootstrapped. But tech companies and inventions could need capital or maybe just a small business loan. If you’re still not sure, consider the income and expenses that your business has. Many startup hopefuls consider the income but not the costs. Understanding both is very important.
Question: One final quick question, how does one know they’re ready to dive into a startup?
Michelle: The truth is you’re never ready. There will be things you figure out on the road whether you start you business now or 6 months from now, but thinking and planning can only get you so far. Do some initial work and then get started and dive in. You can adjust your sails as you go, but you won’t move forward until you push away from the dock.
I had the opportunity to speak at a conference this year on the 50 best apps for your business. Today I get to share 4 of my favorite apps on KSL’s Browser 5.0 but I wanted you to have my whole list.
In the digital world that we live in, we’ve got apps for everything from health to money.
Check out the list of my favorite 50 apps below.