5th Annual Marketing Blueprint Workshop in the Books

Sometimes time is amazing to me. I spent many months putting this event together, and just like that it is over. After five years I’m still wondering why people show up, but at the same time I’m so super jazzed about the content and the marketing planning and I am thrilled people continue to come and show up. Many attendees are even repeat guests who enjoy using this time to get their annual planning complete.
 It’s hard for me to put into words what this today experience is like, so I’m going to let this year‘s attendees share their thoughts with you:

Michelle’s knowledge and expertise is so content, rich, and goes so deep. Her research and preparation for this event and the specific needs of those attending is evident. In terms of cost-to-benefit ration, my benefit far out weighed my cost. High value content!

-Christi Reed, Charmed Spaces

So many great ideas! I want to do them all! Exceeded expectations! Mega Value!

-Pamela Nebeker, Nebtek

Some good insight on what will and won’t work for our business. I would recommend the price for any beginner who wants to learn about marketing.

-Lance Tarver, Nebtek

The marketing blueprint breaks down marketing into bite size pieces while creating an amazing overall strategy. I am no longer scared of marketing, and now marketing my business will be a fun challenge! Fantastic value!

-Nathalie Bowman

Michelle- She’s dynamic, lovely, intelligent, brilliant, gorgeous, added value, fun, hilarious, GREAT! Perfect price!

-Paige Sornesen, Fashion and Oils

Slides and workbook compliment powerpoint. Informational and strategy packed! A jump start for me to plan and prioritize my strategy. So worth it! Value added!

-Jodi Robinson, The Living Room/ Life Devoted

What didn’t I like?! I love the workbook. I love the specific examples and ways to implement everything

to work together and flow. I like how she suggested specific strategies for specific businesses.

-Nickie Graybill, Nickie Graybill Design & Photography

Know who you want to market to and where they play. Awesome! 100%

-MaryAnne Adams, NorthStar Principles

It was perfect for me. I know my business, but really didn’t know how to get people to know me. Ticket <<< Value! 100X

-Chrissa Peterses, 8 Ways Health and Nutrition

I love the way you present this to get me excited to get my marketing in place and set up my next year and strategies. Fantastic content- High Value

-Kris Barney, All Things Possible Inc

It’s organized and easy to follow. It is beyond worth every penny + more

-Andrea Christiansen, Stewart Palmer + Empowered Studios

I learned a ton about social media & how my org can best utilize it. We are pretty to averse to social media but I am seeing safe ways we can benefit with limited liability. Very worthwhile. Small group training was useful. Able to ask questions.

-Krissy Jordan, Integrated Medical Evaluations

Even though it was a fire hose of information, I now know what I need to be implementing for the coming year – determining my customer, message, blog ideas, the taking it to social media. Excellent!

-Carolyn Blosil

The calendar! And the updates on social media platforms! Excellent!

-Holly Richardson

What was really helpful for me was the examples you use and when you would walk us through the process. The values was worth so much!!

-Rebecca Haughey, Stewart Palmer Salon Spa

I am excited for marketing next year and feel like I have a clear strategy for what to do, who should do it and how to fit it into my calendar.

-Erin Mathie, Business Made Simple

 

What is the Meaning of Life?

Insights inspired by Kelly Clarkson's New Album "Meaning of Life"

I was honored to be selected by Atlantic Records & The Mom It Forward Influencer Network to be a blogger for the Kelly Clarkson Meaning Of Life Campaign. I was given a digital copy to listen to and I am being compensated for this post. All of the opinions stated herein are mine and mine alone, but rest assured, the only reason I agreed to be part of this, is because I love Kelly Clarkson and I felt it was an honor to be included in this cause. With that, I hope you’ll keep reading.

My dad passed away in 2003.  I miss him everyday, but he left a legacy for me and my family that we will always remember.  Whenever he saw us, he asked: “What’s the meaning of life?”

He was known for it far and wide.  Aunts, uncles, nieces and nephews remember being asked at every family gathering. Friends remember insightful conversations that began with my father asking this question.  It was a common theme at his memorial service.  Many family members and friends came up to me at the service and expressed how this question, and my father, shaped their life. He didn’t just share it with friends and family, he’d ask strangers on the street and fellow shoppers in the grocery store line.  It was both awesome and awful at the same time.  😉

Meaning of Life - Kelly ClarksonPerhaps that history explains why I was specifically drawn to Kelly Clarkson’s new album Meaning of Life.  I’ve been a Kelly Clarkson fan since she walked into see the judges on American Idol.  She’s kept my attention for over a decade with her powerful voice and the passion that she puts into her craft.  On the last season of American Idol when she sang “Piece by Piece” live on stage she was overcome with emotion.  I cried then, just as I cry now every time it comes on the radio.  Her ability to raise emotions in her listeners is her gift.  Over the years I have felt with her heart broken, independent, deep love and confidence.  She has a gift.

Meaning of Life is fun and new, with the same Kelly Clarkson we have loved forever.  Her voice is perfect and full, her songs and lyrics are meaningful, witty and deep.  She has the same alternative, pop-rock feel but this time she’s added a flare of Hip Hop mixed with the occasional power ballad (my fave!)

The song Love So Soft (the album’s single) is fun and peppy.  It’s got a catchy tune and I find myself singing it long after the song has turned on the radio.

Meaning of Life is more about love than my father’s deep questions, but I love how she reminds us about relationships that change us.

I love the power ballads Cruel and Would You Call That Love.

 

But honestly, my favorite part of this album is that when I put #meaningoflife in social media, she has her own emoji that comes up.  My social media heart soars right along with her music.

So, perhaps you need a gift for yourself this holiday season, or perhaps you can give this as a gift, but whatever you do, listen to a little Kelly…

And perhaps imagine if you met my dad at the grocery story.  How would you answer his earnest question, ‘What’s the meaning of life?’

Check out the video I made about Kelly Clarkson’s Meaning of Life album here.

For more information about the album, to listen to sample songs and more go here: https://atlantic.lnk.to/MeaningoflifeMb

Check out the Love So Soft Music Video here:

Jimmy Fallon – Race Through New York

And Race Through LIFE - A Universal Orlando Resort Revelation

Have you been to Universal Orlando Resort this year? They just unveiled the new Jimmy Fallon Race Through New York ride and it was my fave.

But let me back up…

Some people cried the day Jay Leno turned the reigns of The Tonight Show over to Jimmy Fallon.  I, too, was skeptical.  I had heard of him but I wasn’t a SNL superfan.

I quickly turned and became an avid fan.  We record every Tonight Show and while we don’t watch every show, I watched the Billy Joel do-whop the day it happened.  I shared when he did a sketch with my favorites on Full House.

There’s no question he’s skilled at sketch writing and comic delivery.

There’s no question he does an excellent job interviewing even the toughest of guests.

There’s no question he has a brilliant way of making himself and other celebrities feel “real”.  When Fallon and Cameron Diaz took photobomb pictures on top of the Empire State Building…I smiled from ear to ear.

But do you know what I like best about Jimmy Fallon? That he has the best job on the earth, and he knows it.  Not out of pride and I’m-better-than-you way.  It’s a humble, I’m-the-luckiest-kid-on-the-block way and he works every day to be the best.  THAT’s why I like watching him.  It’s a humble pride I wish every celebrity would possess.

I will always think he has the coolest show on television and I dream of one day sitting on his couch talking about my book or breaking eggs over my head and pinching myself at the same time.

I know he’s not perfect, and I know he knows he’s not perfect.

What a great way to live! I know we can’t all be Jimmy Fallon’s and we can’t all be late night TV hosts.  But what if we all took the same approach to what we do and infuse the world with more humble pride?  Sometimes we give pride a bad wrap, but there’s an element of it that’s worthy and noble.  I even dedicate a chapter in my book to the good kind of “Pride” and confidence we all need to do life.

Maybe with all that backstory it explains while I love the ride.  Here’s my honest testimonial of Jimmy Fallon’s Race Through New York:

Jimmy Fallon was my favorite ride this year at Universal Orlando Resort. I’m a total Harry Potter person and love the Wizarding World of Harry Potter but Jimmy Fallon’s Race Through New York was my fave this year. My expectations were high and yet totally exceeded. Everything from the behind the scenes feel, the walk through NBC Studios, the Entertainment while you wait, and the ride itself. I loved the unexpected turns and things flying at me. Makes me need a real trip to New York to see the Jimmy Fallon Show. My kids still quote lines from “Sara”. “S-A-R-A with no H because H’a are eww”. Later on in my trip my favorite part of the afternoon parade was that Hashtag the Panda watched from the 3rd Floor. Well done Universal!

Truthfully, It would have been better if they let me down.  That Jimmy Fallon needed to be knocked off the pedestal I created for him (I’m KIDDING).

Race to Universal Orlando Resort and RACE to Jimmy Fallon’s Race Through New York.

As much as I loved getting hit in the face with Pizza and talking with Sara about puppies, the next stop for me, the ACTUAL New York City and the ACTUAL Jimmy Fallon in Real Life.

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6 Reasons You Should Attend The Marketing Blueprint Workshop

Live and Livestream Tickets Available

It’s my favorite time of year. I get to wear sweats and hoodies AND I get to prepare for my annual marketing planning event.

In it’s 5th Year, The Marketing Blueprint Workshop is designed to help you create your 2018 marketing plan in two days. But it’s more than that! Here are the top 5 Reasons you should attend the Marketing Blueprint.

1. Write your marketing plan for 2018 in two days. I’ll walk you through a checklist of structured exercises to help you target the correct market,
define your key marketing messages, set your budget and choose marketing mediums. Repeat attendees will tell you that their favorite part of this event is getting so much done to prep for the new year in a short amount of time.

2. Learn the latest in social media marketing. The social media landscape changes every year, but this year, big changes are in store. We’ll talk about how to make the most of the algorithm changes and how to use social media best in your business.

3. Learn how to make your small business budget get BIG results. Your budget doesn’t have to be huge to make an impact, but I’ll guide you to make the best decisions for your business, and the best bang for your buck.

4. I’m funny. I mean, I don’t want to toot my own horn, but Jana Finch called me the Melissa McCarthy of Marketing. Two days can be hard to get away from work and life, but not only will it be jam packed with valuable info, I’ll make sure you have a good time, too.

unnamed5. Learn how I got 20 TV segments in the last year For FREE. I didn’t pay for the spots, but I used my unique formula to reach out to decision makers and now I have two regular segments on the NBC and FOX affiliates in my market. I’ll lay all the cards on the table and show you how to be successful with media!

6. New this year, live and Livestream attendees get a new addition to their workbook: Market Plays. I’m creating 10 ready to go market plays. You plug in your content and decide the reach but you can use my checklist to create a powerful campaign, on demand.

I hope you can join us. Use code SPEAKMICHELLE to save 30% off between now and November 15. And, anyone who purchases this week will also receive my How To Get Noticed By Local & National Media CD as a bonus! ($50 value)

www.marketingblueprint17.eventbrite.com

 

 

What to Do If Your Kid is A Cyber Bully (AND How to Prevent Your Kid From Becoming a Bully)

KSL Browser 5.0 TV Segment

October is National Bullying Awareness Month and with a cell phone in the hands of almost every teen, the subject of cyber bullying deserves attention and discussion.

In yesterday’s post we talked about what to do if your kid is getting bullied online.  Today, we’re talking about what to do if your kid is the instigator (AND a few thoughts about how to prevent it from happening in the first place).

What to Do About Cyber Bullying

KSL Browser 5.0 TV Segment

October is National Bullying Awareness Month and with a cell phone in the hands of almost every teen, the subject of cyber bullying deserves attention and discussion.

If your kid is being bullied:

  1. Take it offline – but ACT
    1. Remember the 3 Ds – Document, Discuss, Delete
  2. Make adjustments to schedules and activities.
  3. Make sure they get additional help and support if needed.

Check out our next post for what to do if your kid is the bully and how to prevent your kid from becoming a bully in the future.

Announcing Dates for 4th Annual Marketing Blueprint Workshop

Learn the Latest in Marketing Strategy AND Write Your 2018 Marketing Plan in TWO Strategic Days

I’m excited to announce the dates of the 2017 Marketing Blueprint Workshop

Final details, registration, pricing and location will be coming.  For NOW, save the date!

November 30th & December 1

2018 is coming, is your business ready to grow? The Marketing Blueprint Workshop (in it’s 4th year) is designed to do two things: first, you’ll learn the latest in marketing tactics, and second we’ll walk you through creating your own marketing plan for 2018 in two days.

At this event you’ll ALSO get:
-The Marketing Playbook – the digital marketing planning tool! (A $197 value!)
-10 Ready-to-go Market Plays (New this year!)

At this event you’ll learn:
– How to Balance Traditional & Emerging Marketing Strategies
– The 2/2/15 Social Media Business Blueprint – Updated & Expanded for 2018 (How to effectively marketing your business via social media in 2 hours a year, 2 hours a month and 15 minutes a day! You’ll also learn how we grew our following on twitter to over 320,000 followers!)
– How to Create a Simple yet effective online Content Strategy
– How to TRACK your campaigns so you can evaluate their effectiveness
– Create a Marketing PLAN That will help you GROW Your Sales this year & NEXT

This event was designed to help you create your marketing vision AND give you the tools and resources to create the plan you need to take ACTION on your marketing strategies every day.

Each session will be taught by Michelle McCullough

Michelle McCullough started her first business when she was 19 and currently runs 3 companies including consulting businesses all over the world. She is the author of three books including “The Make It Happen Blueprint”. A seasoned speaker, Michelle teaches success principles and leadership insights that help boost employee engagement and higher performance.

In addition to running her own consulting businesses, Michelle is the managing director for Startup Princess, listed by Forbes as “One of the top 10 resources for Women Entrepreneurs”. She’s worked with top brands like Visa Small Business, UPS Store, AWeber and more. She’s spoken for the Air Force Reserve, Goldman Sachs and Ancestry.com, among others. She’s been featured in entrepreneur.com, in the 40 under 40, Fox TV and has been interviewed for television and radio over 100 times, including Good Morning America and The Today Show. She was recently named in the Top 100 Small Business Influencers with Inc Magazine, Michael Gerber and Grant Cardone. Her own radio show “Make It Happen” has over 1 million downloads.