Dreams and Despair – My TEDxRiverton VIDEO is LIVE

How I Got Into Speaking and Why THIS Video Matters

For a decade I’ve been speaking to groups and audiences on two different tracks: Marketing and Motivation.
My educational and corporate experience background is in marketing.  I studied marketing, advertising and public relations in college.  I worked at three advertising agencies, a television station, a radio station and I started a newspaper at the college I attended. I initially was asked to speak about marketing planning and execution, and I started to create products and programs to support this side of my business.  Social media came along and I was an early adopter and I created speeches and programs to help businesses through what I called The Social Media Blueprint.  I loved being part of this conversation and this industry that is every growing and ever innovating.
I was speaking while running 3 different businesses with two young kids at home.  People started asking me, “Michelle, HOW do you do it all?”
Enter the second kind of speaking I do on a regular basis: motivation and peak performance.  I’ve always loved conversations around productivity and goals.  I was speaking at women’s groups and on panels about life balance and success.  Companies invited me to talk to their teams about getting more done, being more effective and how to truly love what they do. That’s when my book, “The Make It Happen Blueprint” was born.
This TEDx is the answer to “What’s next for you, Michelle?”
Peak performance, success and productivity will always be a part of my business…but Happiness, and The HappyIST are my focus moving forward.  Businesses, non-profits AND individuals are effected by the levels of happiness of their employees.  In fact, the culture of your organization is not just shaped by your mission, but the people who embody that mission.
Life can be challenging and everyone has their own unique challenges to face, in addition to providing for themselves and their families.  That’s why this conversation is so important to businesses as well as individuals.
I wish I had a 60 minutes to share more thoughts, and in the coming days and weeks, I will.
For now, I hope you’ll watch this 10 minute video.  I was honored to be selected for TEDxRiverton.  Enjoy!

How Your Business Can Leverage Podcasts as Part Of Your Marketing

KSL Browser 5.0 TV segment

It was great to be back in the studio yesterday talking about podcasts!
If you want to see how I leverage podcasts for my business go to:
Make It Happen
The Living Room
Other great business podcasts:
Marketing Trust with Adam Buchanan
Cool Things Entrepreneurs Do with Thom Singer
Entrepreneur on Fire with John Lee Dumas
Here’s yesterday’s segment

Here’s a behind the scenes pick with Lori Pritchard and Andrew Whitenburg.

Are Questions Part of Your Content Marketing?

Questions are a great part of business. Questions help you tailor the sales conversation for better understanding of your client and conversions. Questions help lead the conversation in the right direction.
Questions are also a valuable part of your marketing.
Use your most frequently asked questions for blog posts, videos and content for your social media.
Use questions to “give your audience the microphone” and create a sense of community on your social media channels. (Interaction is also good for the algorithms.) It creates a great sense of connection between your business and your audience.
Use questions when you speak. Asking questions can increase audience interaction and connection to you as a speaker.
How do you use questions in your business?

10 Lessons Businesses and Peak Performers Can Learn From Greatest Showman (VIDEO)

KSL Browser 5.0 TV Segment

Today for my monthly segment on KSL Browser 5.0 I got to share 3 of my favorite business takeaways from the box office hit The Greatest Showman.
This segment was a lot of fun and there are some great tips and ideas here.
On the segment I share that I’ve made my list of almost 45 (and growing) takeaways. Today I’m going to share 7 more (in no particular order).
From the Video
1. Pivot & Innovate
2. “We Don’t Need A Building”
3. “Here Right In Front of You”
Bonus Takeaways:
4. From the scene in the bar with Jackman and Efron, “Comfort is the enemy of progress.” Juicy, right? Are you comfortable or are you growing? In what ways can you step away from fear and take action for greater success and performance?
5. Publicity is still the lifeblood of Business but today the PR for your business, brand or product exists beyond the newspaper and the limitation of others opinions. How can you get the media to talk about your business?  How can you use your own social media and online platforms to steer the conversation.
6. This isn’t discussed, but at the end, we see this great quote from PT Barnum. How do you or your business make others happy? How do you solve problems for your ideal customer.  “The noblest art is that of making others happy.”
7. Business or Success doesn’t fill any holes. Barnum, like many entrepreneurs (including myself at times), look to the lights and the glitter to fill something inside of us. I have learned, as Barnum’s character does, that success doesn’t fill holes of loneliness, lack, feeling like enough. And continuing to chase it can often make those holes bigger.
8. Don’t cut corners. I love Barnum’s commitment to quality costumes, good signs and marketing, etc. This is one of the biggest mistakes I see startups make, they cut corners to save a buck and do things halfway. As a result, their brand is only half developed and their bottom line, bottoms out. Sure, there are ways you can bootstrap your business, but don’t sacrifice quality.
9. “Dreaming with your eyes wide open” I love this line in the song “Come Alive”.  The double meaning here is awesome. “Dream while you’re awake,” my friend Clint Pulver says. And this line is directly in alignment with letting you dream in life and it just at night. Have your million dreams. But I also love Dream with your eyes wide open.
SEE the risks and evaluate.
SEE the future.
SEE what’s coming.
☝️ this is the way to expand your success.
10. Partner with RIGHT People. Barnum hand picked his performers for the right Show. He also picked a business partner that could fill a hole he needed. As you hire and grow, build your team with people who compliment your strengths by bringing their strengths to the table.
Stay tuned for more of my favorite takeaways, and share some of YOUR favorites!
Make It Happen!
Michelle

Only a few things I’ve learned in 2017

What Have You Learned?

I have learned to allow my body more time to rest and heal than I think I need. I have learned to rely on my support team in bigger ways. I have learned that it’s never wrong to put my family first. I have learned that when my priorities are right I make more money than the hustle. I have learned that it’s not about the money. I have learned that the new things we think will solve our problems won’t. It’s not about finding something new, it’s about realizing the classics and the true. I have learned that my self-confidence cannot be based on what others think about me, want me to be or about what size I am. I’ve learned to be a little more and do a little less. I’ve learned about patience. I’ve learned that people grow and change and there’s still a core to love with them. I’ve learned that my kids are my bucket list. I’ve learned how to consume the news in a way that helps me live in knowledge but not fear. I’ve learned to spend more time with the Lord in his word and with the words of the prophets (and that I still have more to learn). I’ve learned that I’m still doing some things because I think I should instead because it’s something I want to do. I’ve learned that I was too busy and next year will be different. I’ve also learned that my life is awesome, my kids are awesome and love truly is the answer to everything.
What have you learned?

Three Gifts To Give Your Business This Year

KSL Browser 5.0 TV Segment

It’s that time of year for gifts and presents for family and friends, but it’s also the time of year for businesses to make any last minute purchases for tax purposes.

In this segment I share three gifts you can give your business this season, that are also tax write offs. 🎉

And here are some behind the scenes pics of being in the KSL studio.

5th Annual Marketing Blueprint Workshop in the Books

Sometimes time is amazing to me. I spent many months putting this event together, and just like that it is over. After five years I’m still wondering why people show up, but at the same time I’m so super jazzed about the content and the marketing planning and I am thrilled people continue to come and show up. Many attendees are even repeat guests who enjoy using this time to get their annual planning complete.
 It’s hard for me to put into words what this today experience is like, so I’m going to let this year‘s attendees share their thoughts with you:

Michelle’s knowledge and expertise is so content, rich, and goes so deep. Her research and preparation for this event and the specific needs of those attending is evident. In terms of cost-to-benefit ration, my benefit far out weighed my cost. High value content!

-Christi Reed, Charmed Spaces

So many great ideas! I want to do them all! Exceeded expectations! Mega Value!

-Pamela Nebeker, Nebtek

Some good insight on what will and won’t work for our business. I would recommend the price for any beginner who wants to learn about marketing.

-Lance Tarver, Nebtek

The marketing blueprint breaks down marketing into bite size pieces while creating an amazing overall strategy. I am no longer scared of marketing, and now marketing my business will be a fun challenge! Fantastic value!

-Nathalie Bowman

Michelle- She’s dynamic, lovely, intelligent, brilliant, gorgeous, added value, fun, hilarious, GREAT! Perfect price!

-Paige Sornesen, Fashion and Oils

Slides and workbook compliment powerpoint. Informational and strategy packed! A jump start for me to plan and prioritize my strategy. So worth it! Value added!

-Jodi Robinson, The Living Room/ Life Devoted

What didn’t I like?! I love the workbook. I love the specific examples and ways to implement everything

to work together and flow. I like how she suggested specific strategies for specific businesses.

-Nickie Graybill, Nickie Graybill Design & Photography

Know who you want to market to and where they play. Awesome! 100%

-MaryAnne Adams, NorthStar Principles

It was perfect for me. I know my business, but really didn’t know how to get people to know me. Ticket <<< Value! 100X

-Chrissa Peterses, 8 Ways Health and Nutrition

I love the way you present this to get me excited to get my marketing in place and set up my next year and strategies. Fantastic content- High Value

-Kris Barney, All Things Possible Inc

It’s organized and easy to follow. It is beyond worth every penny + more

-Andrea Christiansen, Stewart Palmer + Empowered Studios

I learned a ton about social media & how my org can best utilize it. We are pretty to averse to social media but I am seeing safe ways we can benefit with limited liability. Very worthwhile. Small group training was useful. Able to ask questions.

-Krissy Jordan, Integrated Medical Evaluations

Even though it was a fire hose of information, I now know what I need to be implementing for the coming year – determining my customer, message, blog ideas, the taking it to social media. Excellent!

-Carolyn Blosil

The calendar! And the updates on social media platforms! Excellent!

-Holly Richardson

What was really helpful for me was the examples you use and when you would walk us through the process. The values was worth so much!!

-Rebecca Haughey, Stewart Palmer Salon Spa

I am excited for marketing next year and feel like I have a clear strategy for what to do, who should do it and how to fit it into my calendar.

-Erin Mathie, Business Made Simple