Last weekend video marketers and YouTube stars met in Provo at CVX live, a social media conference that focuses sharing the latest in on online video. Today on the blog we will discuss four video marketing trends that you can apply in your business.
Video seems like it’s not going away. This year I did a lot about video and I would like to share. Number One, while most people were at the conference to learn about YouTube, don’t rule out Facebook Watch. Facebook watch can be a great way for your small business to shine on a every changing platform. You can create playlists, release a video series like a podcast and more. AND since Facebook is caring a lot about making Facebook Watch work, videos are doing better in the news feed algorithm.
Let’s jump into a few frequently asked questions to help us learn more about video.
Question #1: If you do want to dive into video, what’s working in terms of length?
Michelle: YouTube measures two things, views and watch time. While some people consume short form content, longer format videos that are between 8-12 minutes and maybe even more help your watch time, especially if the information is valuable and entertaining. RIP Vine, people want more. More watch time also can increase ad revenue.
What would you say is the one thing video marketers need to know before starting or revamping a video strategy?
Michelle: This isn’t necessarily a trend, but it was repeated as a success principle. Consistency is still KING. Entertaining is good, humor is good, interesting is good, but if you aren’t consistently putting out content you can be easily forgotten when there are a number of other people out there who are producing content, almost daily. That may be hard to maintain for some businesses but always recommend that at least weekly will help keep you top of mind, especially for those people who subscribe and get notified when you put out something new.
Question #3: There are a lot of people out there that seem to have it figured out. What would you say to someone who may have tried this but may be struggling?
Michelle: Don’t copy – create. Look around and see what other people are doing that’s successful. For example, my good friend Dr. Paul Jenkins from Live on Purpose TV produces 20 videos in one day and then releases one a day Monday through Friday. He has a wildly successful channel that he just started in November, but that may not work for me. You have to do your owner and you can’t copy his content and just make it your own. Successful videos and video series work because people add their own unique flair and personality.